Household Care in Slovakia
Euromonitor International's Household Care in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 88 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Economic growth leads to higher household consumption
The structure of GDP growth is balanced in Slovakia, but domestic demand is starting to outbalance foreign demand. Strong growth is being recorded in household consumption, reaching almost 10% between 2006 and 2007. The willingness of consumers to spend money is caused by growing disposable income, low inflation and decreasing unemployment. Consumers are starting to shop less frequently, but in bigger quantities.
Supermarkets/hypermarkets is a key channel for household care
At the present Slovakia belongs amongst the countries with the highest saturation of supermarkets/hypermarkets in Central Europe. The number of supermarkets/hypermarkets is growing steadily, contributing to the changing preferences of Slovak consumers who have started to spend the majority of their household expenses in this distribution channel. Supermarkets/hypermarkets has become the most important distribution channel for household care, followed by chemists/drugstores.
Eco-products are on a slow rise
Present trends in household care are slowly heading towards products friendly to the environment. Another visible trend is the attempt of manufacturers to connect cleaning products with deodorisation. Consumers are still cautious about purchasing products that are billed as environment friendly, mainly because they have a strong tradition of considering chlorine-based products as the most efficient way to clean and disinfect, but also because eco-products are less widely available and have higher prices.
Private label performance is weak
Unlike in other markets for household products such as disposable paper products or packaged food, the performance of private label products remains low in household care. The private label products in household care are facing difficulties because the number of manufacturers able to manufacture products of good quality for a reasonable price is growing, just as the number of brand name products is constantly growing every year. The multinational players are concentrating on building up their own brands which have a potential to grow.
Multinationals dominate the market
After the fall of communism in 1989 the majority of domestic Slovak producers of household care products either vanished (because they were not able to adapt to the capitalistic market system) or were bought up by multinational companies. It is similar to the situation in neighbouring countries such as the Czech Republic or Hungary, but in those countries, more domestic producers were able to survive in a new market environment. However, as of 2007 there are only three domestic producers in household care left in Slovakia.
Table of contents
HOUSEHOLD CARE IN SLOVAKIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic growth leads to higher household consumption
Supermarkets/hypermarkets is a key channel for household care
Eco-products are on a slow rise
Private label performance is weak
Multinationals dominate the market
KEY TRENDS AND DEVELOPMENTS
Economic growth boosts consumption
Supermarkets/hypermarkets strengthen their position
Careful approach to eco-products
Performance of private label remains low
Domestic producers are vanishing
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - SLOVAKIA
BOCHEMIE SLOVAKIA SRO - HOUSEHOLD CARE - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Bochemie Slovakia sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Bochemie Slovakia sro: Competitive Position 2006
HERBA DRUG SRO - HOUSEHOLD CARE - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Herba Drug sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 4 Herba Drug sro: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Herba Drug sro: Competitive Position 2006
PALMA-TUMYS AS - HOUSEHOLD CARE - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Palma-Tumys as: Key Facts
Summary 7 Palma-Tumys as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Palma-Tumys as: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Palma-Tumys as: Competitive Position 2006
TATRACHEMA VD TRNAVA - HOUSEHOLD CARE - SLOVAKIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Tatrachema v d Trnava: Key Facts
Summary 11 Tatrachema v d Trnava: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Tatrachema v d Trnava: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Tatrachema v d Trnava: Competitive Position 2006
LAUNDRY CARE IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2001-2006
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2001-2006
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2001-2006
Table 14 Sales of Laundry Detergents by Type: Value 2001-2006
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2001-2006
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006
Table 17 Sales of Laundry Aids by Type: Value 2001-2006
Table 18 Sales of Laundry Aids by Type: % Value Growth 2001-2006
Table 19 Laundry Care Company Shares 2002-2006
Table 20 Laundry Care Brand Shares 2003-2006
Table 21 Laundry Detergents Company Shares 2002-2006
Table 22 Laundry Detergents Brand Shares 2003-2006
Table 23 Laundry Aids Company Shares 2002-2006
Table 24 Laundry Aids Brand Shares 2003-2006
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2006-2011
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011
DISHWASHING PRODUCTS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 27 Household Penetration of Dishwashers 2001-2006
Table 28 Sales of Dishwashing Products by Subsector: Value 2001-2006
Table 29 Sales of Dishwashing Products by Subsector: % Value Growth 2001-2006
Table 30 Dishwashing Products Company Shares 2002-2006
Table 31 Dishwashing Products Brand Shares 2003-2006
Table 32 Forecast Sales of Dishwashing Products by Subsector: Value 2006-2011
Table 33 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2006-2011
SURFACE CARE IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Surface Care by Subsector: Value 2001-2006
Table 35 Sales of Surface Care by Subsector: % Value Growth 2001-2006
Table 36 Sales of Wipes by Type: Value 2001-2006
Table 37 Sales of Wipes by Type: % Value Growth 2001-2006
Table 38 Surface Care Company Shares 2002-2006
Table 39 Surface Care Brand Shares 2003-2006
Table 40 Wipes Company Shares 2002-2006
Table 41 Wipes Brand Shares 2003-2006
Table 42 Forecast Sales of Surface Care by Subsector: Value 2006-2011
Table 43 Forecast Sales of Surface Care by Subsector: % Value Growth 2006-2011
CHLORINE BLEACH IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Chlorine Bleach: Value 2001-2006
Table 45 Sales of Chlorine Bleach: % Value Growth 2001-2006
Table 46 Chlorine Bleach by Type: % Value Analysis 2005-2006
Table 47 Chlorine Bleach Company Shares 2002-2006
Table 48 Chlorine Bleach Brand Shares 2003-2006
Table 49 Forecast Sales of Chlorine Bleach: Value 2006-2011
Table 50 Forecast Sales of Chlorine Bleach: % Value Growth 2006-2011
TOILET CARE PRODUCTS IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Sales of Toilet Care Products by Subsector: Value 2001-2006
Table 52 Sales of Toilet Care Products by Subsector: % Value Growth 2001-2006
Table 53 Toilet Care Products Company Shares 2002-2006
Table 54 Toilet Care Products Brand Shares 2003-2006
Table 55 Forecast Sales of Toilet Care Products by Subsector: Value 2006-2011
Table 56 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2006-2011
POLISHES IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 57 Sales of Polishes by Subsector: Value 2001-2006
Table 58 Sales of Polishes by Subsector: % Value Growth 2001-2006
Table 59 Polishes Company Shares 2002-2006
Table 60 Polishes Brand Shares 2003-2006
Table 61 Forecast Sales of Polishes by Subsector: Value 2006-2011
Table 62 Forecast Sales of Polishes by Subsector: % Value Growth 2006-2011
AIR CARE IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Sales of Air Care by Subsector: Value 2001-2006
Table 64 Sales of Air Care by Subsector: % Value Growth 2001-2006
Table 65 Leading Fragrances for Air Care 2006
Table 66 Air Care Company Shares 2002-2006
Table 67 Air Care Brand Shares 2003-2006
Table 68 Forecast Sales of Air Care by Subsector: Value 2006-2011
Table 69 Forecast Sales of Air Care by Subsector: % Value Growth 2006-2011
INSECTICIDES IN SLOVAKIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Sales of Insecticides by Subsector: Value 2001-2006
Table 71 Sales of Insecticides by Subsector: % Value Growth 2001-2006
Table 72 Insecticides Company Shares 2002-2006
Table 73 Insecticides Brand Shares 2003-2006
Table 74 Forecast Sales of Insecticides by Subsector: Value 2006-2011
Table 75 Forecast Sales of Insecticides by Subsector: % Value Growth 2006-2011