Household Care in Slovenia
Euromonitor International's Household Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 74 | Publication date: Mar 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
EU accession influences Slovenian market
Slovenia became a member of the EU on 1 May 2004, a move which brought two major changes to the Slovenian market: increased competition and, from 2007, a new currency, the euro.
Slovenian producers whose brands were leaders in the market faced increased competition from abroad, mainly from higher quality products at lower prices. Greater competition meant not only extended product and brand portfolios but also a decline in unit prices. However, the proposed change from the Slovenian tolar to the euro is already leading to higher unit prices due to rounding up when converting to euro. And although the Slovenian government introduced a number of preventive measures, rounding up of prices is expected to continue.
Private label and promotional activities serve to lower sales value
As with other markets, household care in Slovenia was also strongly influenced by private label and promotional activities. Private label quickly gained volume share, but as unit prices were considerably lower than branded products, value sales were also reduced. To compete with private label, retailers and producers tried to attract buyers with a number of price promotions, which often led to price wars between brands in an effort to win or retain market share. Retailers regularly published promotional offers in flyers and leaflets, and Slovenian consumers became adept at sourcing the best deals.
Laundry care, dishwashing products and surface care represent two-thirds of total market value
Laundry care, dishwashing products and surface care represented 80% of total value sales in 2005. While laundry care is a mature sector, dishwashing products and surface care still have growth potential. A driver of sales in dishwashing products is automatic dishwashing detergents, a consequence of the high penetration rate of automatic dishwashers over the review period. The value decline in surface care is due to low brand loyalty, reflected in private label’s rapid volume increase.
After dishwashing products, laundry aids and air care expected to show highest value growth over forecast period
While dishwashing products is expected to record increased value sales over the forecast period, with a value CAGR of 12% (thanks to the performance of automatic dishwashing), laundry aids will see a constant value CAGR of 6% and air care a value CAGR of 4%. Both laundry aids and air care have growth potential, as they are both relatively small. Together, the two accounted for just 11% of total household care current value sales in 2005.
Table of contents
HOUSEHOLD CARE IN SLOVENIA : MARKET INSIGHT
EXECUTIVE SUMMARY
EU accession influences Slovenian market
Private label and promotional activities serve to lower sales value
Laundry care, dishwashing products and surface care represent two-thirds of total market value
After dishwashing products, laundry aids and air care expected to show highest value growth over forecast period
KEY TRENDS AND DEVELOPMENTS
Demographic Trends
Joining the Eurozone and its consequences
EU membership leads to increased competition
Supermarkets/hypermarkets channel enjoys 66% distribution share
Slovenians very reception to promotional activity
Private label products gain ground in household care
MARKET INDICATORS
Table 1 Households 2000-2005
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2000-2005
Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005
Table 4 Household Care Company Shares 2001-2005
Table 5 Household Care Brand Shares 2002-2005
Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
Table 8 Penetration of Private Label by Sector 2001- 2004
Table 9 Forecast Sales of Household Care by Sector: Value 2005-2010
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010
LAUNDRY CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 11 Sales of Laundry Care by Subsector: Value 2000-2005
Table 12 Sales of Laundry Care by Subsector: % Value Growth 2000-2005
Table 13 Laundry Care Company Shares 2001-2005
Table 14 Laundry Care Brand Shares 2002-2005
Table 15 Forecast Sales of Laundry Care by Subsector: Value 2005-2010
Table 16 Forecast Sales of Laundry Care by Subsector: % Value Growth 2005-2010
Table 17 Sales of Laundry Detergents by Type: Value 2000-2005
Table 18 Sales of Laundry Detergents by Type: % Value Growth 2000-2005
Table 19 Laundry Detergents Company Shares 2001-2005
Table 20 Laundry Detergents Brand Shares 2002-2005
Table 21 Sales of Fabric Softeners by Type: Value 2000-2005
Table 22 Sales of Fabric Softeners by Type: % Value Growth 2000-2005
Table 23 Fabric Softeners Brand Shares 2002-2005
Table 24 Sales of Laundry Aids by Type: Value 2000-2005
Table 25 Sales of Laundry Aids by Type: % Value Growth 2000-2005
Table 26 Laundry Aids Company Shares 2001-2005
Table 27 Laundry Aids Brand Shares 2002-2005
DISHWASHING PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 28 Sales of Dishwashing Products by Subsector: Value 2000-2005
Table 29 Sales of Dishwashing Products by Subsector: % Value Growth 2000-2005
Table 30 Dishwashing Products Company Shares 2001-2005
Table 31 Dishwashing Products Brand Shares 2002-2005
Table 32 Forecast Sales of Dishwashing Products by Subsector: Value 2005-2010
Table 33 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2005-2010
SURFACE CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 34 Sales of Surface Care by Subsector: Value 2000-2005
Table 35 Sales of Surface Care by Subsector: % Value Growth 2000-2005
Table 36 Surface Care Company Shares 2001-2005
Table 37 Surface Care Brand Shares 2002-2005
Table 38 Forecast Sales of Surface Care by Subsector: Value 2005-2010
Table 39 Forecast Sales of Surface Care by Subsector: % Value Growth 2005-2010
Table 40 Sales of Wipes by Type: Value 2000-2005
Table 41 Sales of Wipes by Type: % Value Growth 2000-2005
CHLORINE BLEACH
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 42 Sales of Chlorine Bleach: Value 2000-2005
Table 43 Sales of Chlorine Bleach: % Value Growth 2000-2005
Table 44 Chlorine Bleach Company Shares 2001-2005
Table 45 Chlorine Bleach Brand Shares 2002-2005
Table 46 Forecast Sales of Chlorine Bleach: Value 2005-2010
Table 47 Forecast Sales of Chlorine Bleach: % Value Growth 2005-2010
TOILET CARE PRODUCTS
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 48 Sales of Toilet Care Products by Subsector: Value 2000-2005
Table 49 Sales of Toilet Care Products by Subsector: % Value Growth 2000-2005
Table 50 Toilet Care Products Company Shares 2001-2005
Table 51 Toilet Care Products Brand Shares 2002-2005
Table 52 Forecast Sales of Toilet Care Products by Subsector: Value 2005-2010
Table 53 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2005-2010
POLISHES
Headlines
Trends
Competitive Landscape
Prospects
Table 54 Sales of Polishes by Subsector: Value 2000-2005
Table 55 Sales of Polishes by Subsector: % Value Growth 2000-2005
Table 56 Polishes Company Shares 2001-2005
Table 57 Polishes Brand Shares 2002-2005
Table 58 Forecast Sales of Polishes by Subsector: Value 2005-2010
Table 59 Forecast Sales of Polishes by Subsector: % Value Growth 2005-2010
AIR CARE
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 60 Sales of Air Care by Subsector: Value 2000-2005
Table 61 Sales of Air Care by Subsector: % Value Growth 2000-2005
Table 62 Air Care Company Shares 2001-2005
Table 63 Air Care Brand Shares 2002-2005
Table 64 Forecast Sales of Air Care by Subsector: Value 2005-2010
Table 65 Forecast Sales of Air Care by Subsector: % Value Growth 2005-2010
INSECTICIDES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 66 Sales of Insecticides by Subsector: Value 2000-2005
Table 67 Sales of Insecticides by Subsector: % Value Growth 2000-2005
Table 68 Insecticides Company Shares 2001-2005
Table 69 Insecticides Brand Shares 2002-2005
Table 70 Forecast Sales of Insecticides by Subsector: Value 2005-2010
Table 71 Forecast Sales of Insecticides by Subsector: % Value Growth 2005-2010
ILIRIJA DD
Strategic Direction
Key Facts
Summary 1 Ilirija dd: Key Facts
Summary 2 Ilirija dd: Operational Indicators 2002-2004
Company Background
Production
Summary 3 Ilirija dd: Production Statistics 2004
Competitive Positioning
DEFINITIONS