Household
Household Care

Household Care in Ukraine

Ukraine

Euromonitor International's Household Care in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 83  |  Publication date: Jul 2007
Cost: 
GBP1200.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products

Executive summary

Retailers disappointed by low sales of washing machines

In 2006, durable goods retailers reported that their sales were not as high as expected, as purchases of washing machines started to bottom out. As a result 2006 witnessed slow sales of washing machines compared to the relatively dynamic growth of 2005. However, despite lower than expected sales of washing machines, laundry care was not significantly affected over 2006, although sales may tail off as washing machine purchases slow down further.

New air care products bring “freshness” to consumers’ lives

In 2006 a range of new air fresheners entered Ukraine; for example, electric, candle, and gel air fresheners. Despite low or negligible in 2006, these new products are available in many different fragrances, illustrating the potential in air care. However, the demand for these new air fresheners remained restricted to affluent urban consumers that could afford the relatively high prices of these products. Despite strong consumer price sensitivity, sales are likely to be boosted by people keen to try new products.

Economy domestic products remain the most popular

In 2006, the majority of consumers continued to buy domestically produced products that are similar in terms of quality but lower in price than in foreign markets. Official statistics state that Ukraine consumes a major part of domestically produced household care products with exports by domestic companies remaining small. However, despite the dominance of domestic companies in retail volume terms, in retail value terms multinational companies held sway. Procter & Gamble Ukraine TOV remained the leading player in 2006 in value terms, due to the long-standing popularity of its brands in the country.

Affluent consumers switch to more modern household care products

Despite significant price constraints for the majority of Ukrainian consumers, an increasing number of affluent urban consumers started to trade-up to premium products. As a result, there was increased interest in experimenting with more expensive products such as detergent tablets. However, this trend remained restricted to urban consumers with people in rural areas continuing to purchase economy or mid-price brands.

Powder detergents to become increasingly mature over the forecast period

The forecast period is likely to see some laundry care products approach maturity, particularly powder detergents, leaving room for newer, more modern product types such as detergent tablets to develop. Other newer, more modern products types such as gel, and electric air fresheners are likely to produce good growth, as an increasing number of urban upper-income consumers are expected to experiment with newer alternatives. This development will open up the demand for and consumption of previously unexplored household care products.

Table of contents

HOUSEHOLD CARE IN UKRAINE : MARKET INSIGHT

EXECUTIVE SUMMARY

Retailers disappointed by low sales of washing machines

New air care products bring “freshness” to consumers’ lives

Economy domestic products remain the most popular

Affluent consumers switch to more modern household care products

Powder detergents to become increasingly mature over the forecast period

KEY TRENDS AND DEVELOPMENTS

Retail development penetrates the regions

Urbanisation trends continue in Ukraine

Higher disposable incomes in the mid-to-long term

Government incentives stimulate the birth rate in 2006

MARKET INDICATORS

Table 1 Households 2001-2006

MARKET DATA

Table 2 Sales of Household Care by Sector: Value 2001-2006

Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006

Table 4 Household Care Company Shares 2002-2006

Table 5 Household Care Brand Shares 2003-2006

Table 6 Sales of Household Care by Distribution Format: % Analysis 2001/2006

Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2006

Table 8 Forecast Sales of Household Care by Sector: Value 2006-2011

Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011

DEFINITIONS

LOCAL COMPANY PROFILES - UKRAINE

ALES OOO - HOUSEHOLD CARE - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Ales OOO: Key Facts

Summary 2 Ales OOO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 3 Ales OOO: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 4 Ales OOO: Competitive Position 2006

KARAPUZ TOV - HOUSEHOLD CARE - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Karapuz TOV: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 6 Karapuz TOV: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 7 Karapuz TOV: Competitive Position 2006

SAN CLEAN INT LTD - HOUSEHOLD CARE - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 8 San Clean INT Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 San Clean INT Ltd: Competitive Position 2006

SV FIRMA TOV - HOUSEHOLD CARE - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 10 SV Firma TOV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 SV Firma TOV: Competitive Position 2006

VINNITSAPOBUTKHIM ZAT - HOUSEHOLD CARE - UKRAINE

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Vinnitsapobutkhim ZAT: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 13 Vinnitsapobutkhim ZAT: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 14 Vinnitsapobutkhim ZAT: Competitive Position 2006

LAUNDRY CARE IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 10 Household Penetration of Washing Machines 2001-2006

SECTOR DATA

Table 11 Sales of Laundry Care by Subsector: Value 2001-2006

Table 12 Sales of Laundry Care by Subsector: % Value Growth 2001-2006

Table 13 Sales of Laundry Detergents by Type: Value 2001-2006

Table 14 Sales of Laundry Detergents by Type: % Value Growth 2001-2006

Table 15 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006

Table 16 Sales of Laundry Aids by Type: Value 2001-2006

Table 17 Sales of Laundry Aids by Type: % Value Growth 2001-2006

Table 18 Laundry Care Company Shares 2002-2006

Table 19 Laundry Care Brand Shares 2003-2006

Table 20 Laundry Detergents Company Shares 2002-2006

Table 21 Laundry Detergents Brand Shares 2003-2006

Table 22 Laundry Aids Company Shares 2002-2006

Table 23 Laundry Aids Brand Shares 2003-2006

Table 24 Forecast Sales of Laundry Care by Subsector: Value 2006-2011

Table 25 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011

DISHWASHING PRODUCTS IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 26 Household Penetration of Dishwashers 2001-2006

SECTOR DATA

Table 27 Sales of Dishwashing Products by Subsector: Value 2001-2006

Table 28 Sales of Dishwashing Products by Subsector: % Value Growth 2001-2006

Table 29 Dishwashing Products Company Shares 2002-2006

Table 30 Dishwashing Products Brand Shares 2003-2006

Table 31 Forecast Sales of Dishwashing Products by Subsector: Value 2006-2011

Table 32 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2006-2011

SURFACE CARE IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 33 Sales of Surface Care by Subsector: Value 2001-2006

Table 34 Sales of Surface Care by Subsector: % Value Growth 2001-2006

Table 35 Surface Care Company Shares 2002-2006

Table 36 Surface Care Brand Shares 2003-2006

Table 37 Forecast Sales of Surface Care by Subsector: Value 2006-2011

Table 38 Forecast Sales of Surface Care by Subsector: % Value Growth 2006-2011

CHLORINE BLEACH IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 39 Sales of Chlorine Bleach: Value 2001-2006

Table 40 Sales of Chlorine Bleach: % Value Growth 2001-2006

Table 41 Chlorine Bleach by Type: % Value Analysis 2005-2006

Table 42 Chlorine Bleach Company Shares 2002-2006

Table 43 Chlorine Bleach Brand Shares 2003-2006

Table 44 Forecast Sales of Chlorine Bleach: Value 2006-2011

Table 45 Forecast Sales of Chlorine Bleach: % Value Growth 2006-2011

TOILET CARE PRODUCTS IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 46 Sales of Toilet Care Products by Subsector: Value 2001-2006

Table 47 Sales of Toilet Care Products by Subsector: % Value Growth 2001-2006

Table 48 Toilet Care Products Company Shares 2002-2006

Table 49 Toilet Care Products Brand Shares 2003-2006

Table 50 Forecast Sales of Toilet Care Products by Subsector: Value 2006-2011

Table 51 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2006-2011

POLISHES IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 52 Sales of Polishes by Subsector: Value 2001-2006

Table 53 Sales of Polishes by Subsector: % Value Growth 2001-2006

Table 54 Polishes Company Shares 2002-2006

Table 55 Polishes Brand Shares 2003-2006

Table 56 Forecast Sales of Polishes by Subsector: Value 2006-2011

Table 57 Forecast Sales of Polishes by Subsector: % Value Growth 2006-2011

AIR CARE IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 58 Sales of Air Care by Subsector: Value 2001-2006

Table 59 Sales of Air Care by Subsector: % Value Growth 2001-2006

Table 60 Air Care Company Shares 2002-2006

Table 61 Air Care Brand Shares 2003-2006

Table 62 Forecast Sales of Air Care by Subsector: Value 2006-2011

Table 63 Forecast Sales of Air Care by Subsector: % Value Growth 2006-2011

INSECTICIDES IN UKRAINE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 64 Sales of Insecticides by Subsector: Value 2001-2006

Table 65 Sales of Insecticides by Subsector: % Value Growth 2001-2006

Table 66 Insecticides Company Shares 2002-2006

Table 67 Insecticides Brand Shares 2003-2006

Table 68 Forecast Sales of Insecticides by Subsector: Value 2006-2011

Table 69 Forecast Sales of Insecticides by Subsector: % Value Growth 2006-2011

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