Household Care in Uzbekistan
Euromonitor International's Household Care in Uzbekistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 73 | Publication date: Jun 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
The development of Daily Consumption Stores boosts sales performance
In 2007, household care in Uzbekistan posted good retail sales growth. Market observers believe one of the main reasons for the strong sales performance was the shift by consumers towards Daily Consumption Stores from other, smaller retail outlets for the purchase of household care products. The popularity of such Daily Consumption Stores arose from the convenience and timesavings offered by these retail outlets. Moreover, Daily Consumption Stores offer a wide range of organised products, unlike bazaars, where it can be very difficult to locate items among the vast array of inexpensive products offered, or supermarkets, which mainly stock high quality, expensive products. With Daily Consumption Stores, customers can find all the items they need in one place, eliminating the need to visit several different local markets or supermarkets that may be inconvenient to reach.
New trends in housing benefit sales of household care
In contrast to traditional housing, which created minimal demand for household care products, the development of new housing in Uzbekistan is heightening the demand for modern household care products. The surge in new housing in Uzbekistan results from societal factors. The traditional family structure of Uzbeks dictates that every newly married couple will move to a new house a couple of years after the marriage. With the increase in the number of marriages, the number of newly built or reconstructed homes rose precipitously, leading to a concomitant rise in the demand for new furnishings and household care.
Price trumps quality
Uzbeks traditionally view purchasing with an attitude of “good is expensive and low priced is cheap quality”. Although this trend does not affect all household care, it has significantly affected market development in that many consumers simply avoided the purchase of these products thinking “no product, no problem”. In reality, the presence of low-quality products, particularly laundry aids, some dishwashing products, surface care, chlorine bleach, and furniture polish, which caused damage while cleaning, caused consumers to not only stop purchasing that brand, but to stop using such products altogether. However, the demand for low-priced products is much higher than the demand for good-quality products. This makes inexpensive, unofficially-imported and low-quality products the frequent consumer choice and encourages their further development.
On the other hand, consumer demand for low-priced products provided a unique advantage for the development of domestic production. However, because domestic manufacturers compete almost exclusively on the basis of price, investment in advertising is relatively undeveloped in Uzbekistan.
Inefficient distribution raises prices
The attitude that “good is expensive and cheap is low quality” is somewhat reflected in the distribution of household care products in Uzbekistan as well. High-quality products are distributed only through supermarkets, where prices are usually higher than in outdoor markets. Bazaars have lower prices for the same products, if such products are even sold, and they offer a much wider range of inexpensive products. In addition, in 2007, little, if anything, was done to fix the invalid double distribution system in Uzbekistan. Consumers still suffer from high prices, while producers suffer profit losses. Distribution sometimes takes the shape of speculation. Distributors first deliver products to bazaars, then bazaar mass retailers sell them to store agents, who finally distribute products to consumers. Every participant acts individually, and sometimes there are several distributors between producer and customer. Prices reflect the costs created by having double or multiple distributors, making them more expensive and less attractive for consumers.
Steady growth anticipated for the forecast period
Development of domestic production, population growth and increasing urbanisation indicated the likelihood of steady retail sales growth in household care from 2007-2012. Although the average rate of constant value growth will likely be less than that of the review period, forecast growth should be more stable. Demand for recently introduced products such as fabric softeners and chlorine bleach is still growing and these areas are likely to show the highest growth, although all categories are expected to see a positive sales performance.
Table of contents
HOUSEHOLD CARE IN UZBEKISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
The development of Daily Consumption Stores boosts sales performance
New trends in housing benefit sales of household care
Price trumps quality
Inefficient distribution raises prices
Steady growth anticipated for the forecast period
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 8 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
OLMALIQ BYTHIM OOO
Strategic Direction
Key Facts
Summary 2 Olmaliq Bythim OOO: Key Facts
Company Background
Production
Summary 3 Olmaliq Bythim OOO Production Statistics 2007
Competitive Positioning
MAISHIY KIMYO MOLLARI
Strategic Direction
Key Facts
Summary 4 Maishiy Kimyo Mollari: Key Facts
Company Background
Production
Summary 5 Maishiy Kimyo Mollari: Production Statistics 2007
Competitive Positioning
BAW CHEMICALS LTD JV
Strategic Direction
Key Facts
Summary 6 BAW Chemicals Ltd JV: Key Facts
Company Background
Production
Competitive Positioning
LAUNDRY CARE IN UZBEKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 10 Household Penetration of Washing Machines 2002-2007
Sector Data
Table 11 Sales of Laundry Care by Subsector: Value 2002-2007
Table 12 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 13 Sales of Laundry Detergents by Type: Value 2002-2007
Table 14 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 15 Sales of Laundry Aids by Type: Value 2002-2007
Table 16 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 17 Laundry Care Company Shares 2003-2007
Table 18 Laundry Care Brand Shares 2004-2007
Table 19 Laundry Detergents Company Shares 2003-2007
Table 20 Laundry Detergents Brand Shares 2004-2007
Table 21 Laundry Aids Company Shares 2003-2007
Table 22 Laundry Aids Brand Shares 2004-2007
Table 23 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 24 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012
DISHWASHING PRODUCTS IN UZBEKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 25 Household Penetration of Dishwashers 2002-2007
Sector Data
Table 26 Sales of Dishwashing Products by Subsector: Value 2002-2007
Table 27 Sales of Dishwashing Products by Subsector: % Value Growth 2002-2007
Table 28 Dishwashing Products Company Shares 2003-2007
Table 29 Dishwashing Products Brand Shares 2004-2007
Table 30 Forecast Sales of Dishwashing Products by Subsector: Value 2007-2012
Table 31 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2007-2012
SURFACE CARE IN UZBEKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 32 Sales of Surface Care by Subsector: Value 2002-2007
Table 33 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 34 Surface Care Company Shares 2003-2007
Table 35 Surface Care Brand Shares 2004-2007
Table 36 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 37 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012
CHLORINE BLEACH IN UZBEKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Chlorine Bleach: Value 2002-2007
Table 39 Sales of Chlorine Bleach: % Value Growth 2002-2007
Table 40 Chlorine Bleach Company Shares 2003-2007
Table 41 Chlorine Bleach Brand Shares 2004-2007
Table 42 Forecast Sales of Chlorine Bleach: Value 2007-2012
Table 43 Forecast Sales of Chlorine Bleach: % Value Growth 2007-2012
TOILET CARE PRODUCTS IN UZBEKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 44 Sales of Toilet Care Products by Subsector: Value 2002-2007
Table 45 Sales of Toilet Care Products by Subsector: % Value Growth 2002-2007
Table 46 Toilet Care Products Company Shares 2003-2007
Table 47 Toilet Care Products Brand Shares 2004-2007
Table 48 Forecast Sales of Toilet Care Products by Subsector: Value 2007-2012
Table 49 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2007-2012
POLISHES IN UZBEKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 50 Sales of Polishes by Subsector: Value 2002-2007
Table 51 Sales of Polishes by Subsector: % Value Growth 2002-2007
Table 52 Polishes Company Shares 2003-2007
Table 53 Polishes Brand Shares 2004-2007
Table 54 Forecast Sales of Polishes by Subsector: Value 2007-2012
Table 55 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012
AIR CARE IN UZBEKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 56 Sales of Air Care by Subsector: Value 2002-2007
Table 57 Sales of Air Care by Subsector: % Value Growth 2002-2007
Table 58 Air Care Company Shares 2003-2007
Table 59 Air Care Brand Shares 2004-2007
Table 60 Forecast Sales of Air Care by Subsector: Value 2007-2012
Table 61 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
INSECTICIDES IN UZBEKISTAN
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 62 Sales of Insecticides by Subsector: Value 2002-2007
Table 63 Sales of Insecticides by Subsector: % Value Growth 2002-2007
Table 64 Insecticides Company Shares 2003-2007
Table 65 Insecticides Brand Shares 2004-2007
Table 66 Forecast Sales of Insecticides by Subsector: Value 2007-2012
Table 67 Forecast Sales of Insecticides by Subsector: % Value Growth 2007-2012