Household Care in the Czech Republic
Euromonitor International's Household Care in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 84 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Economic growth fuels sales
Czech Republic saw a strong economic performance during the review period, with a good growth in disposable income levels for many consumers. This resulted in good growth for household care, with consumers able to purchase a wider range of products and to increase their frequency of purchase. Growth was also supported by the expansion of supermarkets/hypermarkets and discounters across the country, with these offering a widening range of private label and branded household care.
Environmental concerns impact sales in 2007
Czech consumers are increasingly aware of environmental concerns. This resulted in a growing interest in household care that has a lower impact on the environment. There was notably strong growth for concentrated variants in laundry care and air care, while domestic players increasingly stressed their environmentally-friendly production processes.
Multinationals remain strong leaders
Multinationals continued to dominate sales of household care in Czech Republic in 2007, with Henkel, Procter & Gamble and Reckitt Benckiser in the lead. These players have strong marketing and new product development budgets and were therefore able to ensure strong consumer interest in their products. Many Czech consumers meanwhile believe that multinationals offer a higher quality of product. Domestic players meanwhile struggled to compete and thus generally focused on niches and on production for retailers’ private label ranges.
Supermarkets/hypermarkets gain share with wider range
At the start of the review period, supermarkets/hypermarkets lost share in sales of household care due to the strong rise of discounters. Consumers responded enthusiastically to the discount imports and private label ranges offered by discounters. Towards the end of the review period, however, supermarkets/hypermarkets began to expand their range of household care on offer and use more frequent price promotions. Consequently this channel gained share once more in 2007.
Good growth to continue despite economic downturn
Czech Republic is expected to see an economic downturn during the review period, in line with the global economic downturn. Despite this, household care is expected to maintain good growth. Consumers will continue to have greater access to these products, thanks to the spread of supermarkets/hypermarkets and discounters across the country. Many products are also expected to become more affordable, partly due to the continuing growth of private label and partly due to price increases being kept to a minimum by players keen to expand the consumer base of these products.
Table of contents
HOUSEHOLD CARE IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic growth fuels sales
Environmental concerns impact sales in 2007
Multinationals remain strong leaders
Supermarkets/hypermarkets gain share with wider range
Good growth to continue despite economic downturn
KEY TRENDS AND DEVELOPMENTS
Economic growth boosts spending
Good growth for dual-purpose products but also for task-specific products
Ecological considerations gain importance
Domestic players struggle to compete with multinationals’ large funds
Widening distribution increases availability
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
BOCHEMIE SRO - HOUSEHOLD CARE - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bochemie sro: Key Facts
Summary 3 Bochemie sro: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bochemie sro: Competitive Position 2007
LYBAR AS - HOUSEHOLD CARE - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lybar as: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Lybar as: Competitive Position 2007
SETUZA AS - HOUSEHOLD CARE - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Setuza as: Key Facts
Summary 8 Setuza as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Setuza as: Competitive Position 2007
TOMIL SRO - HOUSEHOLD CARE - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Tomil sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Tomil sro: Competitive Position 2007
ZENIT SPOL SRO CASLAV - HOUSEHOLD CARE - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Zenit spol sro Caslav: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Zenit spol sro Caslav: Competitive Position 2007
LAUNDRY CARE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 17 Sales of Laundry Aids by Type: Value 2002-2007
Table 18 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 19 Laundry Care Company Shares 2003-2007
Table 20 Laundry Care Brand Shares 2004-2007
Table 21 Laundry Detergents Company Shares 2003-2007
Table 22 Laundry Detergents Brand Shares 2004-2007
Table 23 Laundry Aids Company Shares 2003-2007
Table 24 Laundry Aids Brand Shares 2004-2007
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012
DISHWASHING PRODUCTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 27 Household Penetration of Dishwashers 2002-2007
SECTOR DATA
Table 28 Sales of Dishwashing Products by Subsector: Value 2002-2007
Table 29 Sales of Dishwashing Products by Subsector: % Value Growth 2002-2007
Table 30 Dishwashing Products Company Shares 2003-2007
Table 31 Dishwashing Products Brand Shares 2004-2007
Table 32 Forecast Sales of Dishwashing Products by Subsector: Value 2007-2012
Table 33 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2007-2012
SURFACE CARE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 34 Sales of Surface Care by Subsector: Value 2002-2007
Table 35 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 36 Surface Care Company Shares 2003-2007
Table 37 Surface Care Brand Shares 2004-2007
Table 38 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 39 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012
CHLORINE BLEACH IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Chlorine Bleach: Value 2002-2007
Table 41 Sales of Chlorine Bleach: % Value Growth 2002-2007
Table 42 Chlorine Bleach Company Shares 2003-2007
Table 43 Chlorine Bleach Brand Shares 2004-2007
Table 44 Forecast Sales of Chlorine Bleach: Value 2007-2012
Table 45 Forecast Sales of Chlorine Bleach: % Value Growth 2007-2012
TOILET CARE PRODUCTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Toilet Care Products by Subsector: Value 2002-2007
Table 47 Sales of Toilet Care Products by Subsector: % Value Growth 2002-2007
Table 48 Toilet Care Products Company Shares 2003-2007
Table 49 Toilet Care Products Brand Shares 2004-2007
Table 50 Forecast Sales of Toilet Care Products by Subsector: Value 2007-2012
Table 51 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2007-2012
POLISHES IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Polishes by Subsector: Value 2002-2007
Table 53 Sales of Polishes by Subsector: % Value Growth 2002-2007
Table 54 Polishes Company Shares 2003-2007
Table 55 Polishes Brand Shares 2004-2007
Table 56 Forecast Sales of Polishes by Subsector: Value 2007-2012
Table 57 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012
AIR CARE IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Air Care by Subsector: Value 2002-2007
Table 59 Sales of Air Care by Subsector: % Value Growth 2002-2007
Table 60 Air Care Fragrances Rankings by Value 2006-2007
Table 61 Air Care Company Shares 2003-2007
Table 62 Air Care Brand Shares 2004-2007
Table 63 Forecast Sales of Air Care by Subsector: Value 2007-2012
Table 64 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
INSECTICIDES IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Sales of Insecticides by Subsector: Value 2002-2007
Table 66 Sales of Insecticides by Subsector: % Value Growth 2002-2007
Table 67 Spray Insecticides by Type: % Value Breakdown 2006-2007
Table 68 Insecticides Company Shares 2003-2007
Table 69 Insecticides Brand Shares 2004-2007
Table 70 Forecast Sales of Insecticides by Subsector: Value 2007-2012
Table 71 Forecast Sales of Insecticides by Subsector: % Value Growth 2007-2012