Household Care in the United Arab Emirates
Euromonitor International's Household Care in the United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 74 | Publication date: Mar 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Strong Positive Growth This Year
The year 2005 saw strong growth in the household care market in the UAE. Retail value sales rose by double digit. The rising sales are a result of renewed economic prosperity in the country mainly due to high oil prices and an increasing number of tourists. Residents in the country, where salaries are exempt from tax, enjoy high disposable incomes making them focus more on quality and lifestyle than the price tag. The high standard of living in the UAE continued to attract more expatriates to the region and the population increased by 8% annually to almost 4.5 million creating a large market for high quality products.
Air Care Registers The Strongest Growth
Air care was the leading sector registering growth of almost 20% in 2005. The country experiences extremely hot and humid weather during the summer and as the number of households increased so has demand for air care products that remove the smell of sweat and keep the home smelling clean. In this sector, electric air freshener witnessed the largest growth in current value and volume terms due to the fact that these products guarantee convenience, effectiveness, and a pleasant fragrance.
Chlorine Bleach Sales Drop
Sales of chlorine bleach continued to fall, dropping by 2% in current value terms in 2005. The drop can be attributed to the presence of new and improved multi-purpose cleaning products available in the market. Consumers are always looking for better quality products and chlorine bleach stagnated over the review period. No new products were launched and the sector saw no aggressive marketing from the major manufacturers.
Multinational Players Dominate The Market
The lack of any serious competition from local manufacturers enabled the multinational manufacturers such as Proctor and Gamble Gulf FZE, Henkel Dac, Reckitt Benckiser Plc, Binzagr Lever Ltd (Unilever Arabia) and SC Johnson & Son Inc to take control of the household care market. These companies together command around 61% of the entire household care market. Of the local companies only Citra Ditra (Dubai) and Gulf Centre for Soap & Chemical Industries LLC have a mentionable share of the market too.
Good Performance Expected For The Future
The future prospects for the country and the region as a whole appear to be very bright. The household care market is expected to grow at a steady pace over the forecast period. The market is led by strong demand sectors such as toilet care products and air care that are expected to continue their phenomenal streak, rising at over 20% annually in constant value terms over the forecast period. Other sectors such as surface care, insecticides and dishwashing products are expected to see double-digit constant value growth over the forecast period, mainly due to cut throat competition and constant product innovation by major manufacturers to maintain brand loyalty.
Table of contents
HOUSEHOLD CARE IN THE UNITED ARAB EMIRATES : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong Positive Growth This Year
Air Care Registers The Strongest Growth
Chlorine Bleach Sales Drop
Multinational Players Dominate The Market
Good Performance Expected For The Future
KEY TRENDS AND DEVELOPMENTS
Supermarkets/Hypermarkets Increasing Presence
High Disposable Incomes in the United Arab Emirates
Market Indicators
Table 1 Households 2000-2005
Market Data
Table 2 Sales of Household Care by Sector: Value 2000-2005
Table 3 Sales of Household Care by Sector: % Value Growth 2000-2005
Table 4 Household Care Company Shares 2001-2005
Table 5 Household Care Brand Shares 2002-2005
Table 6 Sales of Household Care by Distribution Format: % Analysis 1999/2004
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2004
Table 8 Forecast Sales of Household Care by Sector: Value 2005-2010
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2005-2010
LAUNDRY CARE – UNITED ARAB EMIRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 10 Household Penetration of Washing Machines 2000-2005
Sector Data
Table 11 Sales of Laundry Care by Subsector: Value 2000-2005
Table 12 Sales of Laundry Care by Subsector: % Value Growth 2000-2005
Table 13 Laundry Care Company Shares 2001-2005
Table 14 Laundry Care Brand Shares 2002-2005
Table 15 Forecast Sales of Laundry Care by Subsector: Value 2005-2010
Table 16 Forecast Sales of Laundry Care by Subsector: % Value Growth 2005-2010
Table 17 Sales of Laundry Detergents by Type: Value 2000-2005
Table 18 Sales of Laundry Detergents by Type: % Value Growth 2000-2005
Table 19 Laundry Detergents Company Shares 2001-2005
Table 20 Laundry Detergents Brand Shares 2002-2005
Table 21 Sales of Fabric Softeners by Type: Value 2000-2005
Table 22 Sales of Fabric Softeners by Type: % Value Growth 2000-2005
Table 23 Fabric Softeners Brand Shares 2002-2005
Table 24 Sales of Laundry Aids by Type: Value 2000-2005
Table 25 Sales of Laundry Aids by Type: % Value Growth 2000-2005
Table 26 Laundry Aids Company Shares 2001-2005
Table 27 Laundry Aids Brand Shares 2002-2005
DISHWASHING PRODUCTS – UNITED ARAB EMIRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
Table 28 Household Penetration of Dishwashers 2000-2005
Sector Data
Table 29 Sales of Dishwashing Products by Subsector: Value 2000-2005
Table 30 Sales of Dishwashing Products by Subsector: % Value Growth 2000-2005
Table 31 Dishwashing Products Company Shares 2001-2005
Table 32 Dishwashing Products Brand Shares 2002-2005
Table 33 Forecast Sales of Dishwashing Products by Subsector: Value 2005-2010
Table 34 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2005-2010
SURFACE CARE – UNITED ARAB EMIRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 35 Sales of Surface Care by Subsector: Value 2000-2005
Table 36 Sales of Surface Care by Subsector: % Value Growth 2000-2005
Table 37 Surface Care Company Shares 2001-2005
Table 38 Surface Care Brand Shares 2002-2005
Table 39 Forecast Sales of Surface Care by Subsector: Value 2005-2010
Table 40 Forecast Sales of Surface Care by Subsector: % Value Growth 2005-2010
Table 41 Sales of Wipes by Type: Value 2000-2005
Table 42 Sales of Wipes by Type: % Value Growth 2000-2005
CHLORINE BLEACH – UNITED ARAB EMIRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 43 Sales of Chlorine Bleach: Value 2000-2005
Table 44 Sales of Chlorine Bleach: % Value Growth 2000-2005
Table 45 Chlorine Bleach Company Shares 2001-2005
Table 46 Chlorine Bleach Brand Shares 2002-2005
Table 47 Forecast Sales of Chlorine Bleach: Value 2005-2010
Table 48 Forecast Sales of Chlorine Bleach: % Value Growth 2005-2010
TOILET CARE PRODUCTS – UNITED ARAB EMIRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of Toilet Care Products by Subsector: Value 2000-2005
Table 50 Sales of Toilet Care Products by Subsector: % Value Growth 2000-2005
Table 51 Toilet Care Products Company Shares 2001-2005
Table 52 Toilet Care Products Brand Shares 2002-2005
Table 53 Forecast Sales of Toilet Care Products by Subsector: Value 2005-2010
Table 54 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2005-2010
POLISHES – UNITED ARAB EMIRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 55 Sales of Polishes by Subsector: Value 2000-2005
Table 56 Sales of Polishes by Subsector: % Value Growth 2000-2005
Table 57 Polishes Company Shares 2001-2005
Table 58 Polishes Brand Shares 2002-2005
Table 59 Forecast Sales of Polishes by Subsector: Value 2005-2010
Table 60 Forecast Sales of Polishes by Subsector: % Value Growth 2005-2010
AIR CARE – UNITED ARAB EMIRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 61 Sales of Air Care by Subsector: Value 2000-2005
Table 62 Sales of Air Care by Subsector: % Value Growth 2000-2005
Table 63 Air Care Company Shares 2001-2005
Table 64 Air Care Brand Shares 2002-2005
Table 65 Forecast Sales of Air Care by Subsector: Value 2005-2010
Table 66 Forecast Sales of Air Care by Subsector: % Value Growth 2005-2010
INSECTICIDES – UNITED ARAB EMIRATES
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 67 Sales of Insecticides by Subsector: Value 2000-2005
Table 68 Sales of Insecticides by Subsector: % Value Growth 2000-2005
Table 69 Insecticides Company Shares 2001-2005
Table 70 Insecticides Brand Shares 2002-2005
Table 71 Forecast Sales of Insecticides by Subsector: Value 2005-2010
Table 72 Forecast Sales of Insecticides by Subsector: % Value Growth 2005-2010
DITRA CITRA (DUBAI)
Strategic Direction
Key Facts
Summary 1 Citra Ditra (Dubai) Key Facts
Company Background
Production
Competitive Positioning
GULF CENTRE FOR SOAP & CHEMICAL INDUSTRIES LLC
Strategic Direction
Key Facts
Summary 2 Gulf Centre for Soap & Chemical Industries LLC Key Facts
Company Background
Competitive Positioning
DEFINITIONS