Household Care in the United Kingdom
Euromonitor International's Household Care in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 102 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Household Care Registers Modest Growth in 2007
Current value sales of household care products in the UK registered a modest increase in 2007. Steady current value growth in dishwashing products, laundry care and air care helped to compensate for the lacklustre performance of polishes and surface care, supporting the overall positive development of the industry. However, current value growth was slower than the CAGR recorded for the review period as a whole.
Environmental Concerns Prove Increasingly Influential in Household Care
Already an influential issue in many FMCG markets, the impact of environmental concerns among UK consumers was increasingly visible in household care in 2007. Environmentally-friendly brands such as Ecover enjoyed dynamic growth in current value terms, albeit from a small base. More significantly, major multinational players tapped into the trend by developing products that promised energy savings and waste reduction, appealing to consumers' wallets as well as their environmental concerns.
Multinationals Continue to Lead
There were no major changes in terms of the retail value share positions held by household care companies in 2007. Procter & Gamble Ltd, Unilever Home & Personal Care Ltd, Reckitt Benckiser Ltd and SC Johnson Ltd remained the top four players. The leading multinational Procter & Gamble registered a slight increase in retail value share on the back of the rising demand for its Fairy brand in automatic dishwashing and fabric softeners. In 2007, private label registered a slight decrease in retail value share, though it remained a strong presence.
Supermarkets/Hypermarkets Continues to Dominate Distribution
Supermarkets/hypermarkets continued to dominate household care distribution in retail value terms in 2007. The dominance of this distribution channel was often cited as one of the main reasons for the comparatively slow current value growth in household care during the review period. Intense price competition between chained supermarkets/hypermarkets led to a gradual erosion of unit prices across a number of household care categories. Discounters continued to increase its share steadily in 2007, while the share held by convenience stores stagnated. Retail value sales via the internet continued to grow in 2007, albeit from a small base.
Constant Value Sales Are Expected to Stagnate Over the Forecast Period
Household care sales are expected to stagnate in constant value terms over the forecast period. Constant value growth will be driven by air care and toilet care products. Both categories will benefit from new product launches and investments in marketing, and this will help to offset the poor performances predicted for polishes and surface care.
Table of contents
HOUSEHOLD CARE IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Household Care Registers Modest Growth in 2007
Environmental Concerns Prove Increasingly Influential in Household Care
Multinationals Continue to Lead
Supermarkets/Hypermarkets Continues to Dominate Distribution
Constant Value Sales Are Expected to Stagnate Over the Forecast Period
KEY TRENDS AND DEVELOPMENTS
Environmental Concerns Weaken in the Face of the Credit Crunch
Innovation Drives Retail Value Shares
UK Consumers Are Increasingly House Proud
Household Care Manufacturers Struggle to Resist the Commoditisation Trend
Innovative Added-value Products Prove Popular in Single-person Households
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
DYLON INTERNATIONAL LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dylon International Ltd: Key Facts
Summary 3 Dylon International Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Dylon International Ltd: Competitive Position 2007
ECOVER LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Ecover Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Ecover Ltd: Competitive Position 2007
JEYES LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Jeyes Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 Jeyes Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Jeyes Ltd: Competitive Position 2007
PLP LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 PLP Ltd: Key Facts
PRODUCTION
Summary 11 PLP Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 12 PLP Ltd: Competitive Position 2007
RECKITT BENCKISER LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Reckitt Benckiser Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 14 Reckitt Benckiser Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Reckitt Benckiser Ltd: Competitive Position 2007
ROBERT MCBRIDE LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Robert McBride Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 17 Robert McBride Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 18 Robert McBride Ltd: Competitive Position 2007
SARA LEE HOUSEHOLD & BODY CARE UK LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Sara Lee Household & Body Care UK Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 20 Sara Lee Household & Body Care UK Ltd: Competitive Position 2007
SC JOHNSON LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 21 SC Johnson Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 22 SC Johnson Ltd: Competitive Position 2007
UNILEVER HOME & PERSONAL CARE LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Unilever Home & Personal Care Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 24 Unilever Home & Personal Care Ltd: Production Statistics
COMPETITIVE POSITIONING
Summary 25 Unilever Home & Personal Care Ltd: Competitive Position 2007
LAUNDRY CARE IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2002-2007
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 14 Sales of Laundry Detergents by Type: Value 2002-2007
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 16 Sales of Biological versus Non-biological Automatic Detergents: % Analysis 2007
Table 17 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 18 Sales of Laundry Aids by Type: Value 2002-2007
Table 19 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 20 Laundry Care Company Shares 2003-2007
Table 21 Laundry Care Brand Shares 2004-2007
Table 22 Laundry Detergents Company Shares 2003-2007
Table 23 Laundry Detergents Brand Shares 2004-2007
Table 24 Laundry Aids Company Shares 2003-2007
Table 25 Laundry Aids Brand Shares 2004-2007
Table 26 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 27 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012
DISHWASHING PRODUCTS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 28 Household Penetration of Dishwashers 2002-2007
SECTOR DATA
Table 29 Sales of Dishwashing Products by Subsector: Value 2002-2007
Table 30 Sales of Dishwashing Products by Subsector: % Value Growth 2002-2007
Table 31 Dishwashing Products Company Shares 2003-2007
Table 32 Dishwashing Products Brand Shares 2004-2007
Table 33 Forecast Sales of Dishwashing Products by Subsector: Value 2007-2012
Table 34 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2007-2012
SURFACE CARE IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Surface Care by Subsector: Value 2002-2007
Table 36 Sales of Surface Care by Subsector: % Value Growth 2002-2007
Table 37 Sales of Wipes by Type: Value 2002-2007
Table 38 Sales of Wipes by Type: % Value Growth 2002-2007
Table 39 Surface Care Company Shares 2003-2007
Table 40 Surface Care Brand Shares 2004-2007
Table 41 Wipes Company Shares 2003-2007
Table 42 Wipes Brand Shares 2004-2007
Table 43 Forecast Sales of Surface Care by Subsector: Value 2007-2012
Table 44 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012
CHLORINE BLEACH IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Chlorine Bleach by Type: % Value Analysis 2005-2007
Table 46 Sales of Chlorine Bleach: Value 2002-2007
Table 47 Sales of Chlorine Bleach: % Value Growth 2002-2007
Table 48 Chlorine Bleach Company Shares 2003-2007
Table 49 Chlorine Bleach Brand Shares 2004-2007
Table 50 Forecast Sales of Chlorine Bleach: Value 2007-2012
Table 51 Forecast Sales of Chlorine Bleach: % Value Growth 2007-2012
TOILET CARE PRODUCTS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Toilet Care Products by Subsector: Value 2002-2007
Table 53 Sales of Toilet Care Products by Subsector: % Value Growth 2002-2007
Table 54 Toilet Care Products Company Shares 2003-2007
Table 55 Toilet Care Products Brand Shares 2004-2007
Table 56 Forecast Sales of Toilet Care Products by Subsector: Value 2007-2012
Table 57 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2007-2012
POLISHES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 58 Sales of Polishes by Subsector: Value 2002-2007
Table 59 Sales of Polishes by Subsector: % Value Growth 2002-2007
Table 60 Polishes Company Shares 2003-2007
Table 61 Polishes Brand Shares 2004-2007
Table 62 Forecast Sales of Polishes by Subsector: Value 2007-2012
Table 63 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012
AIR CARE IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CANDLES
SECTOR DATA
Table 64 Sales of Air Care by Subsector: Value 2002-2007
Table 65 Sales of Air Care by Subsector: % Value Growth 2002-2007
Table 66 Air Care Fragrances Rankings by Value 2006-2007
Table 67 Air Care Company Shares 2003-2007
Table 68 Air Care Brand Shares 2004-2007
Table 69 Forecast Sales of Air Care by Subsector: Value 2007-2012
Table 70 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
INSECTICIDES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 71 Sales of Insecticides by Subsector: Value 2002-2007
Table 72 Sales of Insecticides by Subsector: % Value Growth 2002-2007
Table 73 Spray Insecticides by Type: % Value Breakdown 2006-2007
Table 74 Insecticides Company Shares 2003-2007
Table 75 Insecticides Brand Shares 2004-2007
Table 76 Forecast Sales of Insecticides by Subsector: Value 2007-2012
Table 77 Forecast Sales of Insecticides by Subsector: % Value Growth 2007-2012