Household
Household Care

Household Care in the United Kingdom

United Kingdom

Euromonitor International's Household Care in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Tables: 102  |  Publication date: Sep 2008
Cost: 
GBP1500.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
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Product coverage

Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products

Executive summary

Household Care Registers Modest Growth in 2007

Current value sales of household care products in the UK registered a modest increase in 2007. Steady current value growth in dishwashing products, laundry care and air care helped to compensate for the lacklustre performance of polishes and surface care, supporting the overall positive development of the industry. However, current value growth was slower than the CAGR recorded for the review period as a whole.

Environmental Concerns Prove Increasingly Influential in Household Care

Already an influential issue in many FMCG markets, the impact of environmental concerns among UK consumers was increasingly visible in household care in 2007. Environmentally-friendly brands such as Ecover enjoyed dynamic growth in current value terms, albeit from a small base. More significantly, major multinational players tapped into the trend by developing products that promised energy savings and waste reduction, appealing to consumers' wallets as well as their environmental concerns.

Multinationals Continue to Lead

There were no major changes in terms of the retail value share positions held by household care companies in 2007. Procter & Gamble Ltd, Unilever Home & Personal Care Ltd, Reckitt Benckiser Ltd and SC Johnson Ltd remained the top four players. The leading multinational Procter & Gamble registered a slight increase in retail value share on the back of the rising demand for its Fairy brand in automatic dishwashing and fabric softeners. In 2007, private label registered a slight decrease in retail value share, though it remained a strong presence.

Supermarkets/Hypermarkets Continues to Dominate Distribution

Supermarkets/hypermarkets continued to dominate household care distribution in retail value terms in 2007. The dominance of this distribution channel was often cited as one of the main reasons for the comparatively slow current value growth in household care during the review period. Intense price competition between chained supermarkets/hypermarkets led to a gradual erosion of unit prices across a number of household care categories. Discounters continued to increase its share steadily in 2007, while the share held by convenience stores stagnated. Retail value sales via the internet continued to grow in 2007, albeit from a small base.

Constant Value Sales Are Expected to Stagnate Over the Forecast Period

Household care sales are expected to stagnate in constant value terms over the forecast period. Constant value growth will be driven by air care and toilet care products. Both categories will benefit from new product launches and investments in marketing, and this will help to offset the poor performances predicted for polishes and surface care.

Table of contents

HOUSEHOLD CARE IN THE UNITED KINGDOM : MARKET INSIGHT

EXECUTIVE SUMMARY

Household Care Registers Modest Growth in 2007

Environmental Concerns Prove Increasingly Influential in Household Care

Multinationals Continue to Lead

Supermarkets/Hypermarkets Continues to Dominate Distribution

Constant Value Sales Are Expected to Stagnate Over the Forecast Period

KEY TRENDS AND DEVELOPMENTS

Environmental Concerns Weaken in the Face of the Credit Crunch

Innovation Drives Retail Value Shares

UK Consumers Are Increasingly House Proud

Household Care Manufacturers Struggle to Resist the Commoditisation Trend

Innovative Added-value Products Prove Popular in Single-person Households

MARKET INDICATORS

Table 1 Households 2002-2007

MARKET DATA

Table 2 Sales of Household Care by Sector: Value 2002-2007

Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007

Table 4 Household Care Company Shares 2003-2007

Table 5 Household Care Brand Shares 2004-2007

Table 6 Penetration of Private Label by Sector 2003-2007

Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007

Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007

Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012

Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - UNITED KINGDOM

DYLON INTERNATIONAL LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Dylon International Ltd: Key Facts

Summary 3 Dylon International Ltd: Operational Indicators 2005-2007

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Dylon International Ltd: Competitive Position 2007

ECOVER LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Ecover Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Ecover Ltd: Competitive Position 2007

JEYES LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Jeyes Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 8 Jeyes Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 9 Jeyes Ltd: Competitive Position 2007

PLP LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 10 PLP Ltd: Key Facts

PRODUCTION

Summary 11 PLP Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 12 PLP Ltd: Competitive Position 2007

RECKITT BENCKISER LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Reckitt Benckiser Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 14 Reckitt Benckiser Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 15 Reckitt Benckiser Ltd: Competitive Position 2007

ROBERT MCBRIDE LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Robert McBride Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 17 Robert McBride Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 18 Robert McBride Ltd: Competitive Position 2007

SARA LEE HOUSEHOLD & BODY CARE UK LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Sara Lee Household & Body Care UK Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 20 Sara Lee Household & Body Care UK Ltd: Competitive Position 2007

SC JOHNSON LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 21 SC Johnson Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 22 SC Johnson Ltd: Competitive Position 2007

UNILEVER HOME & PERSONAL CARE LTD - HOUSEHOLD CARE - UNITED KINGDOM

STRATEGIC DIRECTION

KEY FACTS

Summary 23 Unilever Home & Personal Care Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 24 Unilever Home & Personal Care Ltd: Production Statistics

COMPETITIVE POSITIONING

Summary 25 Unilever Home & Personal Care Ltd: Competitive Position 2007

LAUNDRY CARE IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 11 Household Penetration of Washing Machines 2002-2007

SECTOR DATA

Table 12 Sales of Laundry Care by Subsector: Value 2002-2007

Table 13 Sales of Laundry Care by Subsector: % Value Growth 2002-2007

Table 14 Sales of Laundry Detergents by Type: Value 2002-2007

Table 15 Sales of Laundry Detergents by Type: % Value Growth 2002-2007

Table 16 Sales of Biological versus Non-biological Automatic Detergents: % Analysis 2007

Table 17 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007

Table 18 Sales of Laundry Aids by Type: Value 2002-2007

Table 19 Sales of Laundry Aids by Type: % Value Growth 2002-2007

Table 20 Laundry Care Company Shares 2003-2007

Table 21 Laundry Care Brand Shares 2004-2007

Table 22 Laundry Detergents Company Shares 2003-2007

Table 23 Laundry Detergents Brand Shares 2004-2007

Table 24 Laundry Aids Company Shares 2003-2007

Table 25 Laundry Aids Brand Shares 2004-2007

Table 26 Forecast Sales of Laundry Care by Subsector: Value 2007-2012

Table 27 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012

DISHWASHING PRODUCTS IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 28 Household Penetration of Dishwashers 2002-2007

SECTOR DATA

Table 29 Sales of Dishwashing Products by Subsector: Value 2002-2007

Table 30 Sales of Dishwashing Products by Subsector: % Value Growth 2002-2007

Table 31 Dishwashing Products Company Shares 2003-2007

Table 32 Dishwashing Products Brand Shares 2004-2007

Table 33 Forecast Sales of Dishwashing Products by Subsector: Value 2007-2012

Table 34 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2007-2012

SURFACE CARE IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 35 Sales of Surface Care by Subsector: Value 2002-2007

Table 36 Sales of Surface Care by Subsector: % Value Growth 2002-2007

Table 37 Sales of Wipes by Type: Value 2002-2007

Table 38 Sales of Wipes by Type: % Value Growth 2002-2007

Table 39 Surface Care Company Shares 2003-2007

Table 40 Surface Care Brand Shares 2004-2007

Table 41 Wipes Company Shares 2003-2007

Table 42 Wipes Brand Shares 2004-2007

Table 43 Forecast Sales of Surface Care by Subsector: Value 2007-2012

Table 44 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012

CHLORINE BLEACH IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 45 Chlorine Bleach by Type: % Value Analysis 2005-2007

Table 46 Sales of Chlorine Bleach: Value 2002-2007

Table 47 Sales of Chlorine Bleach: % Value Growth 2002-2007

Table 48 Chlorine Bleach Company Shares 2003-2007

Table 49 Chlorine Bleach Brand Shares 2004-2007

Table 50 Forecast Sales of Chlorine Bleach: Value 2007-2012

Table 51 Forecast Sales of Chlorine Bleach: % Value Growth 2007-2012

TOILET CARE PRODUCTS IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 52 Sales of Toilet Care Products by Subsector: Value 2002-2007

Table 53 Sales of Toilet Care Products by Subsector: % Value Growth 2002-2007

Table 54 Toilet Care Products Company Shares 2003-2007

Table 55 Toilet Care Products Brand Shares 2004-2007

Table 56 Forecast Sales of Toilet Care Products by Subsector: Value 2007-2012

Table 57 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2007-2012

POLISHES IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 58 Sales of Polishes by Subsector: Value 2002-2007

Table 59 Sales of Polishes by Subsector: % Value Growth 2002-2007

Table 60 Polishes Company Shares 2003-2007

Table 61 Polishes Brand Shares 2004-2007

Table 62 Forecast Sales of Polishes by Subsector: Value 2007-2012

Table 63 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012

AIR CARE IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CANDLES

SECTOR DATA

Table 64 Sales of Air Care by Subsector: Value 2002-2007

Table 65 Sales of Air Care by Subsector: % Value Growth 2002-2007

Table 66 Air Care Fragrances Rankings by Value 2006-2007

Table 67 Air Care Company Shares 2003-2007

Table 68 Air Care Brand Shares 2004-2007

Table 69 Forecast Sales of Air Care by Subsector: Value 2007-2012

Table 70 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012

INSECTICIDES IN THE UNITED KINGDOM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 71 Sales of Insecticides by Subsector: Value 2002-2007

Table 72 Sales of Insecticides by Subsector: % Value Growth 2002-2007

Table 73 Spray Insecticides by Type: % Value Breakdown 2006-2007

Table 74 Insecticides Company Shares 2003-2007

Table 75 Insecticides Brand Shares 2004-2007

Table 76 Forecast Sales of Insecticides by Subsector: Value 2007-2012

Table 77 Forecast Sales of Insecticides by Subsector: % Value Growth 2007-2012

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