Household Care in the United Kingdom
Euromonitor International's Household Care in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 104 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Air care; Chlorine bleach; Dishwashing products; Insecticides; Laundry care; Polishes; Surface care; Toilet care products
Executive summary
Household care suffers decline in growth in 2008
Household care value sales declined by 1% in 2008. However, some areas, such as anti-bacterial sprays, performed well, with rising consumer hygiene awareness helping to fuel sales. As a result, the better performances within dishwashing products, laundry care, and air care helped, to a certain extent, to off-set the poor performance within polishes and surface care.
Rising consumer environmental awareness impacts household care
Increasing environmental awareness is having a significant impact on consumer purchasing decisions in the UK. For example, environmentally-friendly brands such as Ecover are enjoying dynamic value growth, albeit from a low initial sales base. In response, major brands are developing new products which claim to provide energy savings, reduce waste, and which are made from natural ingredients.
Multinationals dominate sales
Company value shares remained relatively stable during 2008. The five leading players within the mature and competitive segment are Reckitt Benckiser, Procter & Gamble, Unilever, SC Johnson, and Jeyes. Reckitt Benckiser strengthened its leading position in 2008 thanks to its significant investment in marketing brands like Harpic and Cillit Bang. The firm has also repositioned its Dettol brand, reinventing the medical antiseptic by extending the brand into a range of multi-purpose antibacterial cleaners.
Supermarkets/hypermarkets lead distribution sales
Supermarkets/hypermarkets continued to lead household care distribution volume sales in 2008. Indeed, the dominance of supermarkets/hypermarkets has even been blamed for the relatively slow value growth recorded within household care during the review period due to the high level of price discounts and promotions offered by such outlets. Intense competition between chained mega retailers resulted in a steady decline in average unit prices within several household care categories in 2008. Discounters benefited from rising consumer price sensitiveness in 2008 while the value share held by convenience stores remained stable. Internet retail value sales continued to grow over the year, albeit from a small initial base.
Rising consumer price sensitiveness set to limit sales
Value growth rates are expected to stagnate within household care over the forecast period due to the impact of the global financial crisis on consumer confidence and price sensitiveness. Any value growth which is recorded within the segment will be fuelled by increasing demand within air care and toilet care products, where producers are expected to introduce a number of new products and invest significant sums in marketing.
Table of contents
HOUSEHOLD CARE IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care suffers decline in growth in 2008
Rising consumer environmental awareness impacts household care
Multinationals dominate sales
Supermarkets/hypermarkets lead distribution sales
Rising consumer price sensitiveness set to limit sales
KEY TRENDS AND DEVELOPMENTS
Rising demand for eco-friendly products
Innovative fragrances fuelling demand
Recession has negative impact on sales
Increasing demand for private label products
Increasing demand for multipurpose and more convenient products
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
DYLON INTERNATIONAL LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dylon International Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Dylon International Ltd: Competitive Position 2008
ECOVER LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Ecover Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Ecover Ltd: Competitive Position 2008
JEYES LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Jeyes Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 7 Jeyes Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 Jeyes Ltd: Competitive Position 2008
NATURAL HOUSE PRODUCTS LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Natural House Products Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Natural House Products Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
PROCTER & GAMBLE LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Procter & Gamble Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 Procter & Gamble Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 13 Procter & Gamble Ltd: Competitive Position 2008
RECKITT BENCKISER LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Reckitt Benckiser Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 15 Reckitt Benckiser Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 16 Reckitt Benckiser Ltd: Competitive Position 2008
ROBERT MCBRIDE LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Robert McBride Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 18 Robert McBride Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 19 Robert McBride Ltd: Competitive Position 2008
SARA LEE HOUSEHOLD & BODY CARE UK LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Sara Lee Household & Body Care UK Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 21 Sara Lee Household & Body Care UK Ltd: Competitive Position 2008
SC JOHNSON LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 22 SC Johnson Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 23 SC Johnson Ltd: Competitive Position 2008
UNILEVER HOME & PERSONAL CARE LTD - HOUSEHOLD CARE - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Unilever Home & Personal Care Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 25 Unilever Home & Personal Care Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 26 Unilever Home & Personal Care Ltd: Competitive Position 2008
LAUNDRY CARE IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2003-2008
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2003-2008
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 14 Sales of Laundry Detergents by Type: Value 2003-2008
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 16 Sales of Laundry Aids by Type: Value 2003-2008
Table 17 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 19 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2007-2008
Table 20 Laundry Care Company Shares 2004-2008
Table 21 Laundry Care Brand Shares 2005-2008
Table 22 Laundry Detergents Company Shares 2004-2008
Table 23 Laundry Detergents Brand Shares 2005-2008
Table 24 Laundry Aids Company Shares 2004-2008
Table 25 Laundry Aids Brand Shares 2005-2008
Table 26 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 27 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013
DISHWASHING PRODUCTS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 28 Household Penetration of Dishwashers 2003-2008
SECTOR DATA
Table 29 Sales of Dishwashing Products by Subsector: Value 2003-2008
Table 30 Sales of Dishwashing Products by Subsector: % Value Growth 2003-2008
Table 31 Dishwashing Products Company Shares 2004-2008
Table 32 Dishwashing Products Brand Shares 2005-2008
Table 33 Forecast Sales of Dishwashing Products by Subsector: Value 2008-2013
Table 34 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2008-2013
SURFACE CARE IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Sales of Surface Care by Subsector: Value 2003-2008
Table 36 Sales of Surface Care by Subsector: % Value Growth 2003-2008
Table 37 Sales of Household Care Wipes and Floor Cleaning Systems by Type: Value 2003-2008
Table 38 Sales of Household Care Wipes and Floor Cleaning Systems by Type: % Value Growth 2003-2008
Table 39 Sales of Household Care Wipes and Floor Cleaning Systems by Type: Value 2003-2008
Table 40 Sales of Household Care Wipes and Floor Cleaning Systems by Type: % Value Growth 2003-2008
Table 41 Surface Care Company Shares 2004-2008
Table 42 Surface Care Brand Shares 2005-2008
Table 43 Household Care Wipes and Floor Cleaning Systems Company Shares 2004-2008
Table 44 Household Care Wipes and Floor Cleaning Systems Brand Shares 2005-2008
Table 45 Forecast Sales of Surface Care by Subsector: Value 2008-2013
Table 46 Forecast Sales of Surface Care by Subsector: % Value Growth 2008-2013
CHLORINE BLEACH IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Chlorine Bleach: Value 2003-2008
Table 48 Sales of Chlorine Bleach: % Value Growth 2003-2008
Table 49 Chlorine Bleach Company Shares 2004-2008
Table 50 Chlorine Bleach Brand Shares 2005-2008
Table 51 Forecast Sales of Chlorine Bleach: Value 2008-2013
Table 52 Forecast Sales of Chlorine Bleach: % Value Growth 2008-2013
TOILET CARE PRODUCTS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Toilet Care Products by Subsector: Value 2003-2008
Table 54 Sales of Toilet Care Products by Subsector: % Value Growth 2003-2008
Table 55 Toilet Care Products Company Shares 2004-2008
Table 56 Toilet Care Products Brand Shares 2005-2008
Table 57 Forecast Sales of Toilet Care Products by Subsector: Value 2008-2013
Table 58 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2008-2013
POLISHES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Sales of Polishes by Subsector: Value 2003-2008
Table 60 Sales of Polishes by Subsector: % Value Growth 2003-2008
Table 61 Polishes Company Shares 2004-2008
Table 62 Polishes Brand Shares 2005-2008
Table 63 Forecast Sales of Polishes by Subsector: Value 2008-2013
Table 64 Forecast Sales of Polishes by Subsector: % Value Growth 2008-2013
AIR CARE IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CANDLES
SECTOR DATA
Table 65 Sales of Air Care by Subsector: Value 2003-2008
Table 66 Sales of Air Care by Subsector: % Value Growth 2003-2008
Table 67 Air Care Fragrances Rankings by Value 2006-2008
Table 68 Air Care Company Shares 2004-2008
Table 69 Air Care Brand Shares 2005-2008
Table 70 Forecast Sales of Air Care by Subsector: Value 2008-2013
Table 71 Forecast Sales of Air Care by Subsector: % Value Growth 2008-2013
INSECTICIDES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Sales of Insecticides by Subsector: Value 2003-2008
Table 73 Sales of Insecticides by Subsector: % Value Growth 2003-2008
Table 74 Spray Insecticides by Type: % Value Breakdown 2006-2008
Table 75 Insecticides Company Shares 2004-2008
Table 76 Insecticides Brand Shares 2005-2008
Table 77 Forecast Sales of Insecticides by Subsector: Value 2008-2013
Table 78 Forecast Sales of Insecticides by Subsector: % Value Growth 2008-2013