Housewares And Home Furnishings in Argentina
Euromonitor International's Housewares And Home Furnishings in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 43 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
Another year of strong growth after the crisis
The market for home furnishings and housewares registered another year of strong growth in all sectors in 2006, and in several cases reached the same values that had been achieved prior to the economic crisis in the early part of the 2000s. The increase in the average wage in the middle range sector of the population motivated consumer spending during 2006, although the rates begin to show signs of slowing down. The impact of inflation also produced an increase in current values.
New products arrive in the market following devaluation
When the Argentine Peso lost three times its value in 2003, the import market fell steeply and national industry revived. With the increase the average wage, inflation and market growth, new products began to arrive from other countries, especially with the development and expansion of large retail chains. Imported products, previously imported from China at a low price but of poor quality, began to arrive from the United States and Europe, among other countries. There is a growing demand for quality by the middle class.
Expansion of the market diversifies distribution channels
The expansion of the market caused the arrival of new competitors to the retail market and the development of new alternatives of sale, such as the Internet, home shopping and direct sales, which increased their market proportion, although with little margins. The specialists saw their sales fall because of the preference by consumers to buy from the large retailer chains, and the supermarkets are recovering the position they held during the 1990s, when they were large importers.
Inflation, the great enemy
The general increase in prices following the devaluation of the Argentine Peso and motivated by the expansion of the economy in the last year, became one of the worse situations for the market. The government put in place strong measures to control inflation, such as fixing prices arbitrarily, which led to many national companies overturning their production to other countries and not to the local market. Because of the increase in prices the low economic sectors could no longer afford to buy goods, and consequently market growth slowed down.
Fast change in formats following the fiasco
Argentine consumers stopped buying porcelain goods and began to prefer ceramics. Plastic, which was very popular in the 1990s, was replaced with glass. Stainless steel is more attractive to buyers than aluminium. These and other changes relating to home furnishings and houseware products have occurred in the Argentine market in the last few years.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Another year of strong growth after the crisis
New products arrive in the market following devaluation
Expansion of the market diversifies distribution channels
Inflation, the great enemy
Fast change in formats following the fiasco
KEY TRENDS AND DEVELOPMENTS
The economy and consumer spending grows
Inflation lets the market grow in terms of value
Local companies reappear and begin to export
More liquidity, more credit
Young people stimulate consumer spending, but old habits prevail
New distribution channels appear
Reduction in poverty attracts new consumers
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2001-2006
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2001-2006
Table 3 Housewares and Home Furnishings Company Shares 2004-2006
Table 4 Housewares and Home Furnishings Brand Shares 2004-2006
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2006-2011
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2006-2011
DEFINITIONS
Housewares
Home furnishings
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
ELDO OMAR MOSCONI - HOUSEWARES AND HOME FURNISHINGS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Eldo Omar Mosconi: Key Facts
Summary 3 Eldo Omar Mosconi: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Eldo Omar Mosconi: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Eldo Omar Mosconi: Competitive Position 2006
ESSEN ALUMINIO SA - HOUSEWARES AND HOME FURNISHINGS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Essen Aluminio SA: Key Facts
Summary 7 Essen Aluminio SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Essen Aluminio SA: Competitive Position 2006
MELLER SA - HOUSEWARES AND HOME FURNISHINGS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Meller SA: Key Facts
Summary 10 Meller SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Meller SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Meller SA: Competitive Position 2006
PORCELANA TSUJI SA - HOUSEWARES AND HOME FURNISHINGS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Porcelana Tsuji SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Porcelana Tsuji SA: Competitive Position 2006
RIGOLLEAU SA - HOUSEWARES AND HOME FURNISHINGS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Rigolleau SA: Key Facts
Summary 16 Rigolleau SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Rigolleau SA: Competitive Position 2006
HOUSEWARES IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2001-2006
Table 9 Sales of Housewares by Subsector: % Value Growth 2001-2006
Table 10 Sales of Housewares by Type 2001-2006
Table 11 Sales of Cookware by Type 2001-2006
Table 12 Sales of Kitchenware by Type 2001-2006
Table 13 Sales of Tableware and Crockery by Type 2001-2006
Table 14 Sales of Cutlery by Type 2001-2006
Table 15 Housewares Company Shares by Retail Value 2004-2006
Table 16 Housewares Brand Shares by Retail Value 2004-2006
Table 17 Sales of Housewares by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Housewares by Subsector: Value 2006-2011
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2006-2011
HOME FURNISHINGS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2001-2006
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2001-2006
Table 22 Home Furnishings Company Shares by Retail Value 2004-2006
Table 23 Home Furnishings Brand Shares by Retail Value 2004-2006
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2006-2011
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2006-2011