Housewares And Home Furnishings in Canada
Euromonitor International's Housewares And Home Furnishings in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 44 | Publication date: Nov 2009
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Executive summary
Market decreased sharply in 2008
The strength of the housewares and home furnishings market in Canada is closely tied to consumer confidence in the health of the economy as a whole. The sharp decline in the housing market, combined with other aspects of the Canadian economy, remains at the heart of the declines in the housewares and home furnishings retail markets. If consumers feel concerned about their job prospects and are under increased economic pressure because of rising prices in other sectors (such as fuel), they are much less likely to purchase furnishings products, which are far from being regarded as necessities and are usually considered quite expensive.
Living within your means
With the economic downturn forcing many Canadians to alter their spending habits, consumers have begun to shift their attention back towards home and family. Canadians are focused on reducing their spending and doing whatever they can to save money. This behavioural change may create opportunities for the housewares industry as consumers spend more time dining at home, remodelling and reorganising, and searching for environmentally friendly, cost-saving appliances.
Glassware the only growing subsector in 2008
The only subsector in the Canadian housewares market to exhibit growth in sales in 2008 was glassware, which was largely the result of replacement purchases but also reflected the increase in the amount of glassware bought for outdoor entertainment. Sales of all subsectors in home furnishings declined, though sales of furniture declined the least because of the relatively high level of promotion. Canadians could not resist the discounts of 50–70% offered by some retailers.
IKEA the leading retailer in housewares and home furnishings
The economic slow-down has helped IKEA to boost its market share as its low-price products have won out over those of its higher-priced competitors.
IKEA’s strong position in furniture and housewares is increasingly being challenged by established retailers, such as Canadian Tire, which are entering these sectors for the first time, although it is taking them on through aggressive price-cutting.
2009 still challenging, but hope remains for 2010
While 2009 will be a challenging year, particularly in the first half, as many retailers reassess their models to take account of the inevitable impact on suppliers, many believe the economy will show signs of recovery by the autumn as consumers adjust to new economic realities.
The years 2009 and 2010 are expected to provide opportunities for product innovation and building market share. Once the current recession comes to an end, consumers will again begin to make discretionary purchases of big-ticket items. The resulting increase in retail open-to-buy and consumer traffic will benefit the housewares and home furnishings industries.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Market decreased sharply in 2008
Living within your means
Glassware the only growing subsector in 2008
IKEA the leading retailer in housewares and home furnishings
2009 still challenging, but hope remains for 2010
KEY TRENDS AND DEVELOPMENTS
The return of “cocooning”
The global financial crisis: Canada suffers economic fall-out
“Green” stores reflect growing consumer concerns over environment
Living within our means
Home furnishings and design: a reflection of personality
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2003-2008
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2003-2008
Table 3 Housewares and Home Furnishings Company Shares 2004-2008
Table 4 Housewares and Home Furnishings Brand Shares 2005-2008
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2003-2008
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2008-2013
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2008-2013
DEFINITIONS
Housewares and Home Furnishings
Housewares
Home furnishings
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
DOREL INDUSTRIES INC - HOUSEWARES AND HOME FURNISHINGS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dorel Industries Inc: Key Facts
Summary 3 Dorel Industries Inc: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Dorel Industries Inc: Competitive Position 2008
INTER IKEA SYSTEMS BV - HOUSEWARES AND HOME FURNISHINGS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Inter IKEA Systems BV: Key Facts
Summary 6 Inter IKEA Systems: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Inter IKEA Systems BV: Competitive Position 2008
LA-Z-BOY CANADA LTD - HOUSEWARES AND HOME FURNISHINGS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 La-Z-Boy Canada Ltd: Key Facts
Summary 9 La-Z-Boy Canada Ltd: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 La-Z-Boy Canada Ltd: Competitive Position 2008
ONEIDA LTD - HOUSEWARES AND HOME FURNISHINGS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Oneida Ltd: Key Facts
Summary 12 Oneida Ltd: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Oneida Ltd: Competitive Position 2008
PALLISER FURNITURE LTD - HOUSEWARES AND HOME FURNISHINGS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Palliser Furniture Ltd: Key Facts
Summary 15 Palliser Furniture Ltd: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Palliser Furniture Ltd: Competitive Position 2008
HOUSEWARES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 17 New Product Launches 2007–2008
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2003-2008
Table 9 Sales of Housewares by Subsector: % Value Growth 2003-2008
Table 10 Sales of Housewares by Type: % Value Breakdown 2003-2008
Table 11 Sales of Cookware by Type: % Value Breakdown 2003-2008
Table 12 Sales of Kitchenware by Type: % Value Breakdown 2003-2008
Table 13 Sales of Tableware and Crockery by Type: % Value Breakdown 2003-2008
Table 14 Sales of Cutlery by Type: % Value Breakdown 2003-2008
Table 15 Housewares Company Shares 2004-2008
Table 16 Housewares Brand Shares 2005-2008
Table 17 Sales of Housewares by Distribution Format: % Analysis 2003-2008
Table 18 Forecast Sales of Housewares by Subsector: Value 2008-2013
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2008-2013
HOME FURNISHINGS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 18 New Product Launches 2007–2008
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2003-2008
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2003-2008
Table 22 Home Furnishings Company Shares 2004-2008
Table 23 Home Furnishings Brand Shares 2005-2008
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2003-2008
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2008-2013
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2008-2013