Housewares And Home Furnishings in Canada
Euromonitor International's Housewares And Home Furnishings in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 41 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
Hot housing market drives home furnishing and houseware sales
Canada’s housing market showed no signs of slowing down in 2006 as both housing starts and existing home sales recorded another strong year. When one adds rising housing prices to the equation, the environment for strong consumer spending on home furnishings and housewares was ideal. Record home re-financing rates provided homeowners with some new-found disposable income to go out and buy the high-end leather couch or the new Jamie Oliver cookware set.
Home is where the heart is
Kitchen and dining rooms are once again becoming focal points for many Canadian families. Moreover, entertaining in the home is becoming more popular, particularly among the ageing Baby Boomer population. However, as consumers look to upgrade their housewares, design and style of the products are becoming just as important as utility and functionality.
Everyone wants to be a great chef
Inspired by the myriad of cooking shows on television, many Canadians are becoming keenly interested in becoming more proficient in the kitchen. These channels were largely responsible for the popularisation of celebrity chefs such as Jamie Oliver and Wolfgang Puck, which in turn led to the revitalisation of the market through celebrity branded licensing, personal endorsements and marketing via television shows.
Made in China
The entry of China as a leading source of imported home furnishings led to a noticeable drop in the retail price of furniture. While this is a great benefit to consumers, it is posing a particular challenge for both Canadian retailers and manufacturers, forcing them to redefine their business strategies.
Here come the mass merchandisers
Wal-Mart, Zellers and Canadian Tire - the largest mass merchandise chains in Canada - are transforming the way household textiles and housewares are sold in Canada. All of them carry popular national brand names as well as extensive lower-priced private label offerings. Canadian Tire was by far the most aggressive in expanding into this sector. In only a few short years, the company emerged as one of the leading retailers of housewares in the country, showcasing its popular-selling private label, the Debbie Travis Collection.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Hot housing market drives home furnishing and houseware sales
Home is where the heart is
Everyone wants to be a great chef
Made in China
Here come the mass merchandisers
KEY TRENDS AND DEVELOPMENTS
Healthy economy keeps consumers spending
Strong housing market gives boost to furniture and housewares
China makes its presence known
Canada’s shifting demographics
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2001-2006
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2001-2006
Table 3 Housewares and Home Furnishings Company Shares 2004-2006
Table 4 Housewares and Home Furnishings Brand Shares 2004-2006
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2006-2011
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2006-2011
DEFINITIONS
Housewares
Home furnishings
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
DOREL INDUSTRIES INC - HOUSEWARES AND HOME FURNISHINGS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dorel Industries Inc: Key Facts
Summary 3 Dorel Industries Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Dorel Industries Inc: Competitive Position 2006
INTER IKEA SYSTEMS BV - HOUSEWARES AND HOME FURNISHINGS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Inter Ikea Systems BV: Key Facts
Summary 6 Inter Ikea Systems BV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Inter Ikea Systems BV: Competitive Position 2006
LA-Z-BOY CANADA LTD - HOUSEWARES AND HOME FURNISHINGS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 La-Z-Boy Canada Ltd: Key Facts
Summary 9 La-Z-Boy Canada Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 La-Z-Boy Canada Ltd: Competitive Position 2006
PALLISER FURNITURE LTD - HOUSEWARES AND HOME FURNISHINGS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Palliser Furniture Ltd: Key Facts
Summary 12 Palliser Furniture Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Palliser Furniture Ltd: Competitive Position 2006
SHERMAG INC - HOUSEWARES AND HOME FURNISHINGS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Shermag Inc: Key Facts
Summary 15 Shermag Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HOUSEWARES IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2001-2006
Table 9 Sales of Housewares by Subsector: % Value Growth 2001-2006
Table 10 Sales of Housewares by Type 2001-2006
Table 11 Sales of Cookware by Type 2001-2006
Table 12 Sales of Kitchenware by Type 2001-2006
Table 13 Sales of Tableware and Crockery by Type 2001-2006
Table 14 Sales of Cutlery by Type 2001-2006
Table 15 Housewares Company Shares by Retail Value 2004-2006
Table 16 Housewares Brand Shares by Retail Value 2004-2006
Table 17 Sales of Housewares by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Housewares by Subsector: Value 2006-2011
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2006-2011
HOME FURNISHINGS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2001-2006
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2001-2006
Table 22 Home Furnishings Company Shares by Retail Value 2004-2006
Table 23 Home Furnishings Brand Shares by Retail Value 2004-2006
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2006-2011
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2006-2011