Housewares And Home Furnishings in France
Euromonitor International's Housewares And Home Furnishings in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 44 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
A Market Sustained Demand for Furniture
Furniture remains the largest home furnishings and housewares sector, consistently outperforming the market for the last 3 years. Several factors have contributed to this sustained demand. On the demand side, steady increases in the construction and renovation market are boosting demand for kitchen and bathroom furniture. On the supply side, retailers and manufacturers are successfully increasing their sales volumes by encouraging and meeting shoppers' demandswith a multiplicity of new collections, new styles and new decorative items.
Demand Driven by New Purchasing Patterns, Product Diversity and Price
Home furnishings and housewares markets have been very active and dynamic over the last decade and have changed significantly in terms of supply and demand. Shoppers, particularly newly settled young people, are looking for affordable products that will allow them to either upgrade or redesign in the future. Styles have changed dramatically, but several styles coexist in the market to cater to the range of consumers' demands. New collections are regularly introduced to the market in order to sustain demand. Retailers no longer hesitate to change part of their regular offering and by doing so to draw shoppers in for new items.
Consumers are replacing their home furnishings and housewares more regularly than ever before and since they increasingly need to with other consumer goods, price has become strategic. Average prices decreased over the review period with retailers and manufacturers turning to imported goods in order to be able to offer products at competitive prices.
Furniture and Furnishings Stores Dominate Distribution
The distribution of home furnishings and housewares is fragmented and diversified. Solid market performance is encouraging many companies to enter the market or to launch new retail concepts, as a means of capturing a portion of the market. The past few years saw Lafayette Maison and BHV Déco launched onto the market by French retailers traditionally associated with the fashion and DIY industries, respectively. Domus, the first commercial centre dedicated to home decoration, was established and Zara, the Spanish clothing retailer, developed its Zara Home concept. Additionally, many small stores located in city or commercial centres, are increasingly carrying decorative objects to complement their existing products and increase revenues. Competition is becoming fierce and the market crowded and increasingly difficult for consumers to comprehend.
IKEA Becomes Market Leader
IKEA has based its success on the clarity and simplicity of its offer. IKEA customers know exactly what they are going to find: simple, modern styles that cater to a young demographic looking for economy and design. Conforama has failed to respond to developments in the home furnishings market and has lost its market leadership. Shoppers are increasingly looking for product specialists while Conforama has tried to maintain its reputation for offering a wide range of styles and items.
Increase in Sales Predicted
The trend is set towards a steady increase in demand for different styles of home furnishings and housewares. Fashion and impulse purchases will become increasingly important in a market that traditionally catered to planned purchases and very slow trends. Market diversity and the capacity to anticipate new consumer trends are expected to sustain demand for home furnishings and housewares.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
A Market Sustained Demand for Furniture
Demand Driven by New Purchasing Patterns, Product Diversity and Price
Furniture and Furnishings Stores Dominate Distribution
IKEA Becomes Market Leader
Increase in Sales Predicted
KEY TRENDS AND DEVELOPMENTS
Purchasing Patterns Change
Volume Sales Boosted by Positive Demographic Trends and Divorce
Home Improvement Sustained Demand for Fashion
Major Changes to the Distribution System
Premium Market Dominated by French Luxury Brand Manufacturers
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2001-2006
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2001-2006
Table 3 Housewares and Home Furnishings Company Shares 2004-2006
Table 4 Housewares and Home Furnishings Brand Shares 2004-2006
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2006-2011
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2006-2011
DEFINITIONS
Housewares
Home Furnishings
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
ARC INTERNATIONAL - HOUSEWARES AND HOME FURNISHINGS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arc International: Key Facts
Summary 3 Arc International: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 4 Arc International: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Arc International: Competitive Position 2006
CONFORAMA SA - HOUSEWARES AND HOME FURNISHINGS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Conforama SA : Key Facts
Summary 7 Conforama SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Conforama SA: Competitive Position 2006
GUY DEGRENNE SA - HOUSEWARES AND HOME FURNISHINGS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Guy Degrenne SA : Key Facts
Summary 10 Guy Degrenne SA : Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 11 Guy Degrenne SA : Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Guy Degrenne SA : Competitive Position 2006
IKEA FRANCE SNC (MEUBLES) - HOUSEWARES AND HOME FURNISHINGS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 13 IKEA France: Key Facts
Summary 14 IKEA France: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 IKEA France: Competitive Position 2006
SEB, GROUPE - HOUSEWARES AND HOME FURNISHINGS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Groupe SEB France: Key Facts
Summary 17 Groupe SEB France: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Groupe SEB France: Competitive Position 2006
HOUSEWARES IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2001-2006
Table 9 Sales of Housewares by Subsector: % Value Growth 2001-2006
Table 10 Sales of Housewares by Type 2001-2006
Table 11 Sales of Cookware by Type 2001-2006
Table 12 Sales of Kitchenware by Type 2001-2006
Table 13 Sales of Tableware and Crockery by Type 2001-2006
Table 14 Sales of Cutlery by Type 2001-2006
Table 15 Housewares Company Shares by Retail Value 2004-2006
Table 16 Housewares Brand Shares by Retail Value 2004-2006
Table 17 Sales of Housewares by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Housewares by Subsector: Value 2006-2011
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2006-2011
HOME FURNISHINGS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2001-2006
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2001-2006
Table 22 Home Furnishings Company Shares by Retail Value 2004-2006
Table 23 Home Furnishings Brand Shares by Retail Value 2004-2006
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2006-2011
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2006-2011