Housewares And Home Furnishings in Hungary
Euromonitor International's Housewares And Home Furnishings in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 41 | Publication date: Nov 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
Slow Market Growth
After dynamic market growth during the review period the value of the market slowed in recent years. With the expansion of the hypermarkets and furniture and furnishings retailers consumers are able to procure housewares and home furnishings products at lower and lower unit prices. The decreasing unit price impacted negatively the sector value performance across all subsectors. Globally increasing energy and raw materials prices also affected Housewares and Furnishings, especially glassware. The global economic crisis, which began at the end of 2008 in Hungary, also impacted on consumer demand of housewares and home furnishings products. Due to the uncertain employment situation many people have postponed purchasing non-essential goods like housewares and home furnishings.
Significant Expansion of Housewares Home Furnishing Retailers
While in the beginning of the review period there were just a few hypermarkets and furniture and furnishings retailers in the Hungarian market nowadays its number has grown significantly. While the most important retailers like IKEA and KIKA opened more stores in Hungary in 2008, some other players opened their first store in Hungary, such as Möbelix. As competition increased so this affected consumer demand. The Far-Eastern vendors also exist in the Houseware and Furnishing sector with low unit price products.
International Players Dominate
The Houseware and Home Furnishing market has changed significantly. While in the beginning of the review period there were present numerous domestic and local houseware and furnishing specialists like Vasedény, Amphora and Domus nowadays their store numbers have decreased or been withdrawn from the market. They did not compete with the big hypermarkets and international retailers like IKEA and KIKA product assortments with their affordable unit prices. They could not offer the wide assortment of international brands who offer solutions to their consumers in one place. Premium priced products also appeared in the market at the end of the review period.
Lifestyle Change Affect
During the review period Hungarian households and consumers’ lifestyles changed significantly. Urbanisation and an increasingly busy lifestyle increased the demand for more easy to prepare foods at home which increased the demand for microwaves for example and other related kitchenware. The lack of time at home for cooking also increased the demand for the combined cooking set-system . These sets like Zepter cooking sets decreases the cooking time.
Economic Crisis Affects Demand
The Houseware and Home Furnishing market in Hungary is forecasted to register a significant decline in value over the 2009-2013 period. Since disposable income is expected to fall significantly over the forecast period it will impact on sector demand negatively. Consumers will postpone their purchasing to a later time when consumer confidence returns. Manufacturers and retailers are likely to stimulate market growth by strong product innovation and fierce price competition. As the effect of the economic crisis lessens and disposable income increases once again, Houseware and Home Furnishing products performance will be less negative by the end of the forecast period. .
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Slow Market Growth
Significant Expansion of Housewares Home Furnishing Retailers
International Players Dominate
Lifestyle Change Affect
Economic Crisis Affects Demand
KEY TRENDS AND DEVELOPMENTS
Contracting Disposable Income
Consumer Run into Debt
Changing Lifestyles
Importance of Seasonal Sales
Strong Competition Cut Down Prices
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2003-2008
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2003-2008
Table 3 Housewares and Home Furnishings Company Shares 2004-2008
Table 4 Housewares and Home Furnishings Brand Shares 2005-2008
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2003-2008
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2008-2013
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
ALFöLD PORCELáN EDéNYGYáR ZRT - HOUSEWARES AND HOME FURNISHINGS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alföld Porcelán Edénygyár ZRT: Key Facts
Summary 3 Alföld Porcelán Edénygyár ZRT: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
Summary 4 Alföld Porcelán Edénygyár ZRT: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Alföld Porcelán Edénygyár ZRT.: Competitive Position 2008
IKEA LAKBERENDEZéSI KFT - HOUSEWARES AND HOME FURNISHINGS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 IKEA Lakberendezési Kft.: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 IKEA Lakberendezési Kft.: Competitive Position 2008
KIKA LAKBERENDEZéSI KFT - HOUSEWARES AND HOME FURNISHINGS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 KIKA Lakberendezési Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 KIKA Lakberendezési Kft: Competitive Position 2008
MöBELIX LAKBERENDEZéSI KFT - HOUSEWARES AND HOME FURNISHINGS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Möbelix Lakberendezési Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Möbelix Lakberendezési Kft: Competitive Position 2008
ZEPTER UNGARN KFT - HOUSEWARES AND HOME FURNISHINGS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Zepter Ungarn Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Zepter Ungarn Kft: Competitive Position 2008
HOUSEWARES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 14 New Product Launches 2007-2008
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2003-2008
Table 9 Sales of Housewares by Subsector: % Value Growth 2003-2008
Table 10 Sales of Housewares by Type: % Value Breakdown 2003-2008
Table 11 Sales of Cookware by Type: % Value Breakdown 2003-2008
Table 12 Sales of Kitchenware by Type: % Value Breakdown 2003-2008
Table 13 Sales of Tableware and Crockery by Type: % Value Breakdown 2003-2008
Table 14 Sales of Cutlery by Type: % Value Breakdown 2003-2008
Table 15 Housewares Company Shares 2004-2008
Table 16 Housewares Brand Shares 2005-2008
Table 17 Sales of Housewares by Distribution Format: % Analysis 2003-2008
Table 18 Forecast Sales of Housewares by Subsector: Value 2008-2013
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2008-2013
HOME FURNISHINGS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 15 New Product Launches 2007-2008
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2003-2008
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2003-2008
Table 22 Home Furnishings Company Shares 2004-2008
Table 23 Home Furnishings Brand Shares 2005-2008
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2003-2008
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2008-2013
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2008-2013