Housewares And Home Furnishings in India
Euromonitor International's Housewares And Home Furnishings in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 45 | Publication date: Nov 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Economic Downturn Hits Houseware and Home Furnishings
Recession in western countries slowed down growth in India impacting the growth of houseware and home furnishings. Growth slowed due to declining foot falls in organised retailing chains as well as the slump in the real estate. Realty sector housing demand took a major plunge, driving away demand for housewares and home furnishings from first time house buyers. Bangalore and Delhi suffered most with realty sector freezing as buyers were simply not buying houses. The lingering worry of job losses also forced people to stop spending and reduce their spending on housewares and home furnishings.
Urban and Youth Buyers Help Organised Sector to Grow
With youth populations increasingly becoming economically empowered, 2008 witnessed that trends and demand for housewares and home furnishings were increasingly being driven by youths residing in urban India. Most young buyers were first time home owners that frequented the newly developed organised retailing chains and chose the housewares and home furnishings most suited to their lifestyle. There was a trend witnessed wherein young buyers demanded branded housewares and home furnishings as they were better informed about brands and companies operating in this market.
Newer Categories Such as Cutlery and Glassware Grow Fast
Continued economic growth of the Indian middle class had a positive impact on their lifestyle. With renewed focus on improving their lifestyle people looked to adopt western trends. This helped the growth of relatively smaller sectors such as cutlery and glassware in Indian market. These categories also benefited as more and more organised retailing chains that were focused on homewares, were established in India. Cutlery and glassware also fulfilled the aspirational needs of Indian middle classes residing in metros who increasingly wished to show that they had ‘arrived’.
Private Labels Continue to Dominate
In the review period, the market for housewares and home furnishings continued to be dominated by private labels. Private labels were dominant as they were easily available and perceived to be cheaper than organised brands. Also for the fact that many big retailers launched their in-house labels this helped private labels to grow. Recessionary environments at the end of the year made people look for value for money and private labels seemed to fulfil this need.
Expected Economic Growth and Middle Class Prosperity to Help Market Growth
After a brief slump in 2009, Indian housewares and furnishings market is expected to recover in the forecast period and grow in high double digits. Forecast growth is expected to be helped by increased per capita income of Indian middle class populations and also due to increased number of home specific organised retailing chains. The market for housewares and furnishings are expected to open up in smaller cities. There is likely to be increased numbers of brands, increased choice and increased demand for housewares and furnishings segment.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic Downturn Hits Houseware and Home Furnishings
Urban and Youth Buyers Help Organised Sector to Grow
Newer Categories Such as Cutlery and Glassware Grow Fast
Private Labels Continue to Dominate
Expected Economic Growth and Middle Class Prosperity to Help Market Growth
KEY TRENDS AND DEVELOPMENTS
Retailing Boom Helps Housewares and Furnishings Market
Premium Segment Grows but Pricing Remains Important
Economic Slowdown Impacts Housewares and Furnishings Sale
Private Labels Continues to Dominate
International Houseware and Furniture Players Yet to Make a Mark
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2003-2008
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2003-2008
Table 3 Housewares and Home Furnishings Company Shares 2004-2008
Table 4 Housewares and Home Furnishings Brand Shares 2005-2008
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2003-2008
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2008-2013
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
BOMBAY DYEING & MANUFACTURING CO LTD - HOUSEWARES AND HOME FURNISHINGS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bombay Dyeing & Mfg Co Ltd: Key Facts
Summary 3 Bombay Dyeing & Mfg Co Ltd: Operational Indicators 2005-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bombay Dyeing & Mfg Co Ltd: Competitive Position 2007
HAWKINS COOKERS LTD - HOUSEWARES AND HOME FURNISHINGS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hawkins Cookers Ltd: Key Facts
Summary 6 Hawkins Cookers Ltd: Operational Indicators 2006-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Hawkins Cookers Ltd: Competitive Position 2008
KURLON LTD - HOUSEWARES AND HOME FURNISHINGS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Kurlon Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Kurlon Ltd: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 10 Kurlon Ltd: Competitive Position 2008
TRENT LTD - HOUSEWARES AND HOME FURNISHINGS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Trent Ltd: Key Facts
Summary 12 Trent Ltd: Operational Indicators 2005-2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Trent Ltd: Competitive Position 2008
TTK PRESTIGE LTD - HOUSEWARES AND HOME FURNISHINGS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 TTK Prestige Ltd: Key Facts
Summary 15 TTK Prestige Ltd: Operational Indicators 2005-2008
COMPANY BACKGROUND
PRODUCTION
Summary 16 TTK Prestige Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 17 TTK Prestige Ltd: Competitive Position 2008
HOUSEWARES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 18 New Product Launches 2007-2008
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2003-2008
Table 9 Sales of Housewares by Subsector: % Value Growth 2003-2008
Table 10 Sales of Housewares by Type: % Value Breakdown 2003-2008
Table 11 Sales of Cookware by Type: % Value Breakdown 2003-2008
Table 12 Sales of Kitchenware by Type: % Value Breakdown 2003-2008
Table 13 Sales of Tableware and Crockery by Type: % Value Breakdown 2003-2008
Table 14 Sales of Cutlery by Type: % Value Breakdown 2003-2008
Table 15 Housewares Company Shares 2004-2008
Table 16 Housewares Brand Shares 2005-2008
Table 17 Sales of Housewares by Distribution Format: % Analysis 2003-2008
Table 18 Forecast Sales of Housewares by Subsector: Value 2008-2013
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2008-2013
HOME FURNISHINGS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
NEW PRODUCT DEVELOPMENTS
Summary 19 New Product Launches 2007-2008
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2003-2008
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2003-2008
Table 22 Home Furnishings Company Shares 2004-2008
Table 23 Home Furnishings Brand Shares 2005-2008
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2003-2008
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2008-2013
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2008-2013