Housewares And Home Furnishings in India
Euromonitor International's Housewares And Home Furnishings in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 45 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
Imported goods make Indians shop
With the steady fall in duty rates, and the easing of import restrictions, Indian consumers are benefited. Retail stores are packed with imported goods at all price points and quality levels, and in an array of attractive colours and designs.
Indians are shopping like never before and home improvement is benefiting greatly from this trend. Coordinated bed and bath linen, sofas, cushion covers and curtains that need to be changed every few years, more furniture, non-stick cookware and plastic jars for the kitchen, are all being bought over and above what is strictly needed.
New households in a hurry
New householders are no longer willing to patiently equip their homes as the years go by and money is saved. Instant gratification means the market for complete sets of home furniture, cookware for the family, and tableware and cutlery for parties are all bought quickly. The easy availability of financing also helped grow this demand. These buyers are attracted by promotions, bundled offers and special sales.
Open kitchens and remodelled living spaces
At the same time, existing householders are looking to modernise their living spaces – redoing kitchens, modernising bathrooms and building a home theatre experience. Accompanying all this is the demand for soft furnishings and furniture.
Open plan kitchens are in fashion, which led to the growth of kitchenware and tableware. Where in the past housewives were appreciated for their thrift in using old pickle and jam jars for kitchenware, now there is more emphasis on aesthetics, novelty and style in housewares.
Domestic players look to retailing to gain competitive edge
The review period saw a scramble between national players to gain shelf space, either by establishing their own single-brand stores in metropolitan areas, or by increasing their distribution penetration. Established brands like TTK’s Prestige, Godrej, Bombay Dyeing, etc are all giving a push to their retail ventures, whereas there are dozens of new kids on the block, including Welspun, Portico, Nitraa furniture and Nilkamal moulded furniture.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Imported goods make Indians shop
New households in a hurry
Open kitchens and remodelled living spaces
Domestic players look to retailing to gain competitive edge
KEY TRENDS AND DEVELOPMENTS
More working women
Increase in number of households
Penetration of gas as a cooking medium
Changing lifestyle aspirations
Import duties fall
Many new retailing ventures
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2001-2006
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2001-2006
Table 3 Housewares and Home Furnishings Company Shares 2004-2006
Table 4 Housewares and Home Furnishings Brand Shares 2004-2006
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2006-2011
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2006-2011
DEFINITIONS
Housewares
Home furnishings
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
BOMBAY DYEING & MANUFACTURING CO LTD - HOUSEWARES AND HOME FURNISHINGS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bombay Dyeing & Manufacturing Co Ltd: Key Facts
Summary 3 Bombay Dyeing & Manufacturing Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Bombay Dyeing & Manufacturing Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Bombay Dyeing & Manufacturing Co Ltd: Competitive Position 2006
TRENT LTD - HOUSEWARES AND HOME FURNISHINGS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Trent Ltd: Key Facts
Summary 7 Trent Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Trent Ltd: Competitive Position 2006
TTK PRESTIGE LTD - HOUSEWARES AND HOME FURNISHINGS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 TTK Prestige Ltd: Key Facts
Summary 10 TTK Prestige Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 TTK Prestige Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 TTK Prestige Ltd: Competitive Position 2006
TUPPERWARE INDIA PVT LTD - HOUSEWARES AND HOME FURNISHINGS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Tupperware India Pvt Ltd: Key Facts
Summary 14 Tupperware India Pvt Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Tupperware India Pvt Ltd: Competitive Position 2006
WELSPUN INDIA LTD - HOUSEWARES AND HOME FURNISHINGS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Welspun India Ltd: Key Facts
Summary 17 Welspun India Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Welspun India Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Welspun India Ltd: Competitive Position 2006
HOUSEWARES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2001-2006
Table 9 Sales of Housewares by Subsector: % Value Growth 2001-2006
Table 10 Sales of Housewares by Type 2001-2006
Table 11 Sales of Cookware by Type 2001-2006
Table 12 Sales of Kitchenware by Type 2001-2006
Table 13 Sales of Tableware and Crockery by Type 2001-2006
Table 14 Sales of Cutlery by Type 2001-2006
Table 15 Housewares Company Shares by Retail Value 2004-2006
Table 16 Housewares Brand Shares by Retail Value 2004-2006
Table 17 Sales of Housewares by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Housewares by Subsector: Value 2006-2011
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2006-2011
HOME FURNISHINGS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2001-2006
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2001-2006
Table 22 Home Furnishings Company Shares by Retail Value 2004-2006
Table 23 Home Furnishings Brand Shares by Retail Value 2004-2006
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2006-2011
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2006-2011