Housewares And Home Furnishings in Japan
Euromonitor International's Housewares And Home Furnishings in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 42 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
Demand declines for home furnishings and housewares in 2006
Overall demand for both home furnishing and housewares declined in 2006, which reflected the low priority Japanese households place on home furnishings. Contributing to the weak performance was the entry of cheap imports from China resulting in much cheaper retail prices.
Wider distribution cushioned weak sales
In an attempt to achieve wider sales, key players opened larger showrooms and offered a wider selection of furniture and furnishing products. Companies saw the potential of wide scale distribution in order to cushion weak sales. Furniture and furnishing outlets introduced a mix of European, Western and Asian home furnishings in order to broaden the range of products in the market with the hope of increasing sales.
Plastics may rule
The introduction of plastic items especially in the housewares sector grew strongly, which resulted in lower prices and inevitably led to lower overall value sales. The invasion of plastic was strongly felt in many subsectors such as cookware and cutlery, particularly with the introduction of microwavable plastics, which saw strong demand.
Value added products bring success
With the objective of achieving higher market shares and increased sales margins, key players such as Shine Kohgei emphasised its coating technology, which is environmentally-friendly, and used this as its best strategy to entice the market and yield higher purchases. On the other hand, Noritake continues to offer value added products, while eager to develop a competitive advantage in its existing business and create new markets in emerging fields, such as environmental protection.
Future of home furnishings and housewares remain uncertain
The market for home furnishings and housewares remains uncertain despite efforts by many key players to improve its performance. The increasing availability of cheap items, mainly imports, and the offshore strategy of many key players, will eventually lead to much cheaper retail prices in the market. Within the forecast period, it is expected that Japanese households will be faced with the wider array of products in both sectors but will favour those that offer the best mix in terms of quality and affordability.
Eating out hampers use of housewares
As Japanese people travel abroad more frequently and are exposed to a variety of different tastes and flavours, demand for a greater choice of cuisine within Japan has likewise expanded. For most single households, eating out, either alone or with friends, became the norm. Single households tend to find cooking for themselves tiresome that usually content themselves with eating at the nearest ramen house or fast food outlet before going home. This dampened spending on housewares as fewer meals were eaten at home.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Demand declines for home furnishings and housewares in 2006
Wider distribution cushioned weak sales
Plastics may rule
Value added products bring success
Future of home furnishings and housewares remain uncertain
Eating out hampers use of housewares
KEY TRENDS AND DEVELOPMENTS
Single households less enthusiastic about home furnishings and housewares
Apartment dwelling on the rise
Take out meals at convenience stores increase
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2001-2006
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2001-2006
Table 3 Housewares and Home Furnishings Company Shares 2004-2006
Table 4 Housewares and Home Furnishings Brand Shares 2004-2006
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2006-2011
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2006-2011
DEFINITIONS
Housewares
Home furnishings
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
BALS CORP - HOUSEWARES AND HOME FURNISHINGS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bals Corp: Key Facts
Summary 3 Bals Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bals Corp: Competitive Position 2006
NORITAKE CO LTD - HOUSEWARES AND HOME FURNISHINGS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Noritake Co Ltd: Key Facts
Summary 6 Noritake Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Noritake Co Ltd: Competitive Position 2006
OTSUKA FURNITURE MANUFACTURING & SALES CO LTD - HOUSEWARES AND HOME FURNISHINGS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Otsuka Furniture Manufacturing & Sales Co Ltd: Key Facts
Summary 9 Otsuka Furniture Manufacturing & Sales Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Otsuka Furniture Manufacturing & Sales Co Ltd: Competitive Position 2006
SHIMACHU CO LTD - HOUSEWARES AND HOME FURNISHINGS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Shimachu Co Ltd: Key Facts
Summary 12 Shimachu Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Shimachu Co Ltd: Competitive Position 2006
SHINE KOHGEI CO LTD - HOUSEWARES AND HOME FURNISHINGS - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Shine Kohgei Co Ltd: Key Facts
Summary 15 Shine Kohgei Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Shine Kohgei Co Ltd: Competitive Position 2006
HOUSEWARES IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2001-2006
Table 9 Sales of Housewares by Subsector: % Value Growth 2001-2006
Table 10 Sales of Housewares by Type 2001-2006
Table 11 Sales of Cookware by Type 2001-2006
Table 12 Sales of Kitchenware by Type 2001-2006
Table 13 Sales of Tableware and Crockery by Type 2001-2006
Table 14 Sales of Cutlery by Type 2001-2006
Table 15 Housewares Company Shares by Retail Value 2004-2006
Table 16 Housewares Brand Shares by Retail Value 2004-2006
Table 17 Sales of Housewares by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Housewares by Subsector: Value 2006-2011
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2006-2011
HOME FURNISHINGS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2001-2006
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2001-2006
Table 22 Home Furnishings Company Shares by Retail Value 2004-2006
Table 23 Home Furnishings Brand Shares by Retail Value 2004-2006
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2006-2011
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2006-2011