Housewares And Home Furnishings in Malaysia
Euromonitor International's Housewares And Home Furnishings in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 37 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
Many new houses to be built under the Ninth Malaysian Plan
Under the Ninth Malaysian Plan, 709,400 houses will be built between 2006 and 2010, ranging from low- to high-end. It is anticipated that will create a demand for home furnishings and housewares and the wide range will have implications on the types of housewares and home furnishings offered.
Boom in hospitality industry in 2007
The 2007 Visit Malaysia Year resulted in a boom for the hospitality industry. Its impacted included increased purchasing of housewares and furnishing for new hotels, spas, and restaurants, amongst many other service-oriented industries. It also resulted in a demand for more high-quality products for use within the industry, and some of these products are the same as those offered in the domestic housewares and home furnishings market.
Malaysia becoming more cosmopolitan
Malaysia now sees more expatriates and other foreigners coming in with Malaysia My Second Home programme. As well, there has been an influx of foreign students to the tertiary education institutions in Malaysia. Mobile young professionals who move around the country according to the demands of their jobs and the many young families starting a home in apartments also have an impact. These factors have led to market segmentation, creating a demand for convenient and flexible home living environments, as well products with quality and durability. Those coming from higher income groups and the higher social strata, such as those who buy houses under Malaysia My Second Home programme, may demand designer housewares and furnishings.
Increased purchasing power
Spending power has increased and there is greater consumer sophistication and demand for quality. The effects of globalization mean consumers have a greater awareness of designs from around the world, as well as a greater awareness of good design in general, and this creates a market for stylish furnishing and housewares. The improved economy also means that consumers are renovating their homes and buying rental properties.
Changes in the retail structure
As it does for almost every other trend in the country, Kuala Lumpur dictates the country’s trends in home furnishings and housewares styles. Everything that takes off in KL will soon be replicated elsewhere in the country. The growth in concept specialist shops and ‘one-stop’ hypermarkets offering home furnishings in big cities threatens to drive traditional stores out of business. While in smaller towns and cities, traditional stores may still prevail, it is only a matter of time before trade is liberalized in Malaysia and traditional businesses that used to dominate these sectors will have to find new ways to position themselves.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Many new houses to be built under the Ninth Malaysian Plan
Boom in hospitality industry in 2007
Malaysia becoming more cosmopolitan
Increased purchasing power
Changes in the retail structure
KEY TRENDS AND DEVELOPMENTS
Malaysia becoming a property hub
Building more homes under the Ninth Malaysian Plan
New Lifestyles and new habits dictate home furnishing choices
Growth in the hospitality industry affects the housewares market
Changing consumer spending habits
Bigger export markets
One-stop hypermarkets
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2001-2006
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2001-2006
Table 3 Housewares and Home Furnishings Company Shares 2004-2006
Table 4 Housewares and Home Furnishings Brand Shares 2004-2006
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2006-2011
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2006-2011
DEFINITIONS
Housewares
Home furnishings
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
CENTRAL MELAMINEWARE SDN BHD - HOUSEWARES AND HOME FURNISHINGS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Central Melamineware Sdn Bhd: Key Facts
Summary 3 Central Melamineware Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FELLA DESIGN SDN BHD - HOUSEWARES AND HOME FURNISHINGS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Fella Design: Key Facts
Summary 5 Fella Design: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
IKANO CORP SDN BHD - HOUSEWARES AND HOME FURNISHINGS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Ikano Corp Sdn Bhd: Key Facts
Summary 7 Ikano Corp Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Ikano Corp Sdn Bhd: Competitive Position 2006
TUPPERWARE AUSTRALIA PTY LTD - HOUSEWARES AND HOME FURNISHINGS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tupperware Australia Pty Ltd: Key Facts
Summary 10 Tupperware Australia Pty Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
YONG KAM FOOK PLASTIC INDUSTRIES SDN BHD - HOUSEWARES AND HOME FURNISHINGS - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Yong Kam Fook Plastic Industries Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HOUSEWARES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2001-2006
Table 9 Sales of Housewares by Subsector: % Value Growth 2001-2006
Table 10 Sales of Housewares by Type 2001-2006
Table 11 Sales of Cookware by Type 2001-2006
Table 12 Sales of Kitchenware by Type 2001-2006
Table 13 Sales of Tableware and Crockery by Type 2001-2006
Table 14 Sales of Cutlery by Type 2001-2006
Table 15 Housewares Company Shares by Retail Value 2004-2006
Table 16 Housewares Brand Shares by Retail Value 2004-2006
Table 17 Sales of Housewares by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Housewares by Subsector: Value 2006-2011
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2006-2011
HOME FURNISHINGS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2001-2006
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2001-2006
Table 22 Home Furnishings Company Shares by Retail Value 2004-2006
Table 23 Home Furnishings Brand Shares by Retail Value 2004-2006
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2006-2011
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2006-2011