Housewares And Home Furnishings in Poland
Euromonitor International's Housewares And Home Furnishings in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 38 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
Improved Economic Situation in Poland
Poland enjoyed rapid economic development since the start of its economic and political transition from a centralised to a market economy in 1990. The country's real GDP growth rose significantly between 1995 and 2006. Strong economic growth in Poland also resulted in rising incomes. Annual disposable income per capita reached PLN15,763 in 2005. This led to increases in spending by average Polish consumers. Housewares and home furnishing sales continue to benefit from positive economic trends that encourage consumers to spend money on their homes. Those in the housewares industry agree that the reason for the robust state of the market is the "cocooning" and "nesting" trends that reflect the desire among Poles to remain at home during uncertain times and focus their attention on products that transform their dwellings into places of comfort and safety.
Functionality Still Important
Functionality is still important when choosing products and purchasing housewares and home furnishings. Poles are seen as economical and functional people independent of their personal material situation. Bargaining for goods has to be practical because it is still mainly women who spend most of the time doing the shopping and they increasingly don't want to waste too much time in the kitchen because of their busy lifestyle and wider gender changes in society. The majority of Polish women want to be productive in both their professional and personal lives. This is the main reason why they prefer practical and functional housewares.
New Approaches
As 2006 came to a close, Polish consumers were changing style. Most Poles discovered products that enable them to bring comfort and convenience to their home. Consumers were searching for the creature comforts of home – retro-style designs, casual-themed home decor, and relaxation and spa therapy personal care appliances – as an escape from their everyday routines. The average Polish consumers' need for convenient products was not limited to the kitchen but also to furniture and other products.
Media Creates New Designs
The Polish media has an enormous influence on consumers. Television shows, magazines, and internet websites related to cooking topics encourage people to try new meals and at the same time present new house product and furniture designs. This led, once again, to the revitalisation and popularisation of entertainment in Polish houses. Eating out in restaurants now has competition from eating meals at home with very colourful and sophisticated plates and nicely designed rooms.
Development of Supermarkets
The variety of choice, new designs, and lower prices led to many bargains in supermarkets and hypermarkets in Poland. Customers appreciate a greater selection and choice, convenient out-of-town parking facilities, opening hours seven days a week and the advantage of finding most goods under one roof that superstores offer. Moreover, the advantage of promotions and campaigns for housewares and furniture products encouraged consumers to visit these stores more often than specialist or independent stores.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Improved Economic Situation in Poland
Functionality Still Important
New Approaches
Media Creates New Designs
Development of Supermarkets
KEY TRENDS AND DEVELOPMENTS
Households Structure Influences Home Furnishings and Housewares
Imitation of Fashion
New vs Old Furniture
Cheaper Products
Retail Chains Dominate in Poland
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2001-2006
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2001-2006
Table 3 Housewares and Home Furnishings Company Shares 2004-2006
Table 4 Housewares and Home Furnishings Brand Shares 2004-2006
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2006-2011
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2006-2011
DEFINITIONS
Housewares
Home Furnishings
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
FORTE SA - HOUSEWARES AND HOME FURNISHINGS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Forte SA: Key Facts
Summary 3 Forte SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HUTA SZKLA GOSPODARCZEGO SA - HOUSEWARES AND HOME FURNISHINGS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Huta Szkla Gospodarczego Irena SA: Key Facts
Summary 5 Huta Szkla Gospodarczego Irena SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
KROSNIENSKIE HUTY SZKLA KROSNO SA - HOUSEWARES AND HOME FURNISHINGS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Krosnienskie Huty Szkla SA (Krosno): Key Facts
Summary 7 Krosnienskie Huty Szkla SA (Krosno): Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SWARZEDZ SA - HOUSEWARES AND HOME FURNISHINGS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Swarzedz SA: Key Facts
Summary 9 Swarzedz SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Swarzedz SA: Competitive Position 2006
ZAKLADY LENTEX SA - HOUSEWARES AND HOME FURNISHINGS - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Zaklady Lentex SA: Key Facts
Summary 12 Zaklady Lentex SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HOUSEWARES IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2001-2006
Table 9 Sales of Housewares by Subsector: % Value Growth 2001-2006
Table 10 Sales of Housewares by Type 2001-2006
Table 11 Sales of Cookware by Type 2001-2006
Table 12 Sales of Kitchenware by Type 2001-2006
Table 13 Sales of Tableware and Crockery by Type 2001-2006
Table 14 Sales of Cutlery by Type 2001-2006
Table 15 Housewares Company Shares by Retail Value 2004-2006
Table 16 Housewares Brand Shares by Retail Value 2004-2006
Table 17 Sales of Housewares by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Housewares by Subsector: Value 2006-2011
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2006-2011
HOME FURNISHINGS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2001-2006
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2001-2006
Table 22 Home Furnishings Company Shares by Retail Value 2004-2006
Table 23 Home Furnishings Brand Shares by Retail Value 2004-2006
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2006-2011
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2006-2011