Housewares And Home Furnishings in Russia
Euromonitor International's Housewares And Home Furnishings in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 42 | Publication date: Nov 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
Economic backdrop
Overall, Russia saw solid economic growth in the last few years. The Russian economy was largely driven by an increase in retail sales. The reason for the rapid growth of the retail market was that consumers now have more disposable income. Retail sales are forecast to double between 2005 and 2010 and Russia is now the world’s twelfth largest retail market. However, there is still a big gap between the various groups of Russian consumers. Whilst incomes among the economically active population increased, many vulnerable groups, such as pensioners saw slower growth. The number living below the official poverty line is still high but fell by 20 million since 2000. It is predicted that the Russian middle-class will continue to increase favouring growth of retail sales.
More sophisticated consumer tastes
With rising disposable incomes, consumer tastes are getting more sophisticated. In the housewares and home furnishings market, sales of more expensive products increased over the last two years. Almost all subsectors saw sales of cheap products decreasing in favour of mid-priced and higher-middle priced products. However, due to the disproportional disposal of incomes, sales of more expensive housewares and furnishings mostly took place in the central and biggest cities of Russia, whilst in smaller regional towns consumers still prefer cheaper products.
Changing distribution
The share of retail chains, especially specialist furniture chains is growing, boosting sales in the housewares and home furnishings market. Many companies opened their own retail outlets and branded department stores. Distribution is also changing in the regions, where furniture chains are rapidly expanding their retail network and opening new outlets, whilst the share of open-air markets is falling rapidly. Among the biggest regional retail chains are Mebel, Interior, Design from Nizhny Novgorod, and Rosmebel in Ural.
High growth of furnishing market
The popularity of cheap credit favoured the growth of the home furnishings market over the review period, which saw strong growth as a result. Over the past three years a great deal of furniture was bought on credit, but now analysts predict some degree of saturation in the market and slower growth in the coming years. However, this will be temporary with the market growing once again due to increased demand for housing.
Increasingly competitive retail environment
Housewares and home furnishings now have to compete with other markets for Russian’s disposable income, particularly the growing popularity of domestic electrical appliances. This is because household appliances (especially household electronics) became very popular in the last three years and took a great share of consumer spending.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN RUSSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic backdrop
More sophisticated consumer tastes
Changing distribution
High growth of furnishing market
Increasingly competitive retail environment
KEY TRENDS AND DEVELOPMENTS
Slower growth of the market
Growing popularity of mid-priced products
Style and design gain in importance
Illegal imports and manufacturing dominate household textiles
Regional market has great potential
Multinational companies versus domestic players
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2001-2006
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2001-2006
Table 3 Housewares and Home Furnishings Company Shares 2004-2006
Table 4 Housewares and Home Furnishings Brand Shares 2004-2006
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2006-2011
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2006-2011
DEFINITIONS
Housewares
Home furnishings
Summary 1 Research Sources
LOCAL COMPANY PROFILES - RUSSIA
DEMIDOV PLANT ZAO - HOUSEWARES AND HOME FURNISHINGS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ZAO Demidov Plant: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 ZAO Demidov Plant: Production Statistics 2006
COMPETITIVE POSITIONING
IMPERATOR CHINA PLANT OAO (LOMONOSOV) - HOUSEWARES AND HOME FURNISHINGS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Imperator China Plant OAO (Lomonosov): Key Facts
Summary 5 Imperator China Plant OAO (Lomonosov): Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Imperator China Plant OAO (Lomonosov): Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Imperator China Plant OAO (Lomonosov): Competitive Position 2006
MEBELNAYA KOMPANIA SHATURA OAO - HOUSEWARES AND HOME FURNISHINGS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Mebelnaya Kompania Shatura OAO: Key Facts
Summary 9 Mebelnaya Kompania Shatura OAO: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Mebelnaya Kompania Shatura OAO: Competitive Position 2006
SKHODNYA DOMESTIC FURNITURE PLANT - HOUSEWARES AND HOME FURNISHINGS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Skhodnya Domestic Furniture Plant: Key Facts
Summary 12 Skhodnya Domestic Furniture Plant: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Skhodnya Domestic Furniture Plant: Competitive Position 2006
ZEPTER RUSSIA - HOUSEWARES AND HOME FURNISHINGS - RUSSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Zepter Russia: Key Facts
Summary 15 Zepter Russia: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Zepter Russia: Competitive Position 2006
HOUSEWARES IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2001-2006
Table 9 Sales of Housewares by Subsector: % Value Growth 2001-2006
Table 10 Sales of Housewares by Type 2001-2006
Table 11 Sales of Cookware by Type 2001-2006
Table 12 Sales of Kitchenware by Type 2001-2006
Table 13 Sales of Tableware and Crockery by Type 2001-2006
Table 14 Sales of Cutlery by Type 2001-2006
Table 15 Housewares Company Shares by Retail Value 2004-2006
Table 16 Housewares Brand Shares by Retail Value 2004-2006
Table 17 Sales of Housewares by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Housewares by Subsector: Value 2006-2011
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2006-2011
HOME FURNISHINGS IN RUSSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2001-2006
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2001-2006
Table 22 Home Furnishings Company Shares by Retail Value 2004-2006
Table 23 Home Furnishings Brand Shares by Retail Value 2004-2006
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2006-2011
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2006-2011