Housewares And Home Furnishings in South Africa
Euromonitor International's Housewares And Home Furnishings in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 42 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
National Credit Act to have minimal impact on home furnishing sales
The government, faced with an uncomfortably high household debt to disposable income ratio proposed the implementation of a National Credit Act in June 2007. The purpose of this Act is to discourage reckless lending and promote the responsible awarding of credit. While there are genuine fears that this will impact negatively on the furniture market which operates predominantly on credit, indications point to a likely upward movement in credit utilisation, which will minimise the effect of the Act on growth rates.
Consumer base grows as new employment generated
The government committed expenditure to infrastructure development, such as housing, electrification and transport. This will generate a cycle of downstream economic activity, whose net effect is the generation of new employment opportunities and the subsequent growth of the consumer base, whose primary purchases will be furniture and housewares.
New product development set to drive housewares sales
The development of new housewares products that address the lifestyle needs of consumers resulted in the growth in sales of these products. Technological enhancements, like seal systems on cookware that retain the nutritional value of food after cooking are appealing to increasingly informed health conscious consumers, who are particular about what they eat.
Low interest rates, tax relief and increased disposable incomes
Tax relief measures announced in the 2007 budget will result in more disposable income for consumers especially in the lower middle class and lower income brackets. Given the low interest rates, the cost of debt servicing becomes low and this will cushion the effects of the high household debt to disposable income ratio. With real growth expected in the economy, sales growth rates are expected to remain high.
New homeowners expected to drive volume sales
Positive economic growth is set to result in further expansion of the emerging middle class with disposable income. As the number of new homeowners increases this is likely to result in more furniture sales as they seek to create beautiful environments in their living space.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN SOUTH AFRICA : MARKET INSIGHT
EXECUTIVE SUMMARY
National Credit Act to have minimal impact on home furnishing sales
Consumer base grows as new employment generated
New product development set to drive housewares sales
Low interest rates, tax relief and increased disposable incomes
New homeowners expected to drive volume sales
KEY TRENDS AND DEVELOPMENTS
Sales growth remains high as home ownership increases
Technological enhancements create additional demand for housewares
Resilience in retail sales to persist despite National Credit Act
Low international inflation results in stable domestic inflation
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2001-2006
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2001-2006
Table 3 Housewares and Home Furnishings Company Shares 2004-2006
Table 4 Housewares and Home Furnishings Brand Shares 2004-2006
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2006-2011
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2006-2011
DEFINITIONS
Housewares
Home furnishings
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH AFRICA
ELLERINES HOLDINGS LTD - HOUSEWARES AND HOME FURNISHINGS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Ellerines Holdings Ltd: Key Facts
Summary 3 Ellerines Holdings Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Ellerines Holdings Ltd: Competitive Position 2006
HENDLER & HART (PTY) LTD - HOUSEWARES AND HOME FURNISHINGS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hendler & Hart (Pty) Ltd: Key Facts
Summary 6 Hendler & Hart (Pty) Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Hendler & Hart (Pty) Ltd: Competitive Position 2006
JD GROUP LTD - HOUSEWARES AND HOME FURNISHINGS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 JD Group Ltd: Key Facts
Summary 9 JD Group Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 JD Group Ltd: Competitive Position 2006
LEWIS GROUP LTD - HOUSEWARES AND HOME FURNISHINGS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Lewis Group Ltd: Key Facts
Summary 12 Lewis Group Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Lewis Group Ltd: Competitive Position 2006
SHOPRITE HOLDINGS LTD - HOUSEWARES AND HOME FURNISHINGS - SOUTH AFRICA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Shoprite Holdings Ltd: Key Facts
Summary 15 Shoprite Holdings Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Shoprite Holdings Ltd: Competitive Position 2006
HOUSEWARES IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2001-2006
Table 9 Sales of Housewares by Subsector: % Value Growth 2001-2006
Table 10 Sales of Housewares by Type 2001-2006
Table 11 Sales of Cookware by Type 2001-2006
Table 12 Sales of Kitchenware by Type 2001-2006
Table 13 Sales of Tableware and Crockery by Type 2001-2006
Table 14 Sales of Cutlery by Type 2001-2006
Table 15 Housewares Company Shares by Retail Value 2004-2006
Table 16 Housewares Brand Shares by Retail Value 2004-2006
Table 17 Sales of Housewares by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Housewares by Subsector: Value 2006-2011
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2006-2011
HOME FURNISHINGS IN SOUTH AFRICA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2001-2006
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2001-2006
Table 22 Home Furnishings Company Shares by Retail Value 2004-2006
Table 23 Home Furnishings Brand Shares by Retail Value 2004-2006
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2006-2011
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2006-2011