Housewares And Home Furnishings in Taiwan
Euromonitor International's Housewares And Home Furnishings in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 44 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
Positive future growth expected
Taiwan’s economic outlook remains positive growth over the forecast period. According to government forecasts, household expenditure is expected to increase and this should result in growth in home furnishing and housewares sales. More people will be interested in improving their home environments as part of the growth in family consumption.
Change in customer attitudes
Home furnishing and housewares products are no longer seen only as necessities. Customers now select products that reflect their personal lifestyle and preferences rather than base decisions solely on product function and price. Therefore, new product developments with unique artistic designs play a more important role in marketing. Manufacturers put more effort into improving design quality to compete with imported products.
Retail channels more diversified
Sales through alternative distribution channels, such as the internet, grew over the review period and are likely to be even more important in the future. As a result, most market players launched online shopping sites. Retail stores continue to dominate sales of home furnishing and housewares. Major players, both brand manufacturers and retailers, are dedicated to new store development to expand their operations and increase market share.
Speciality stores dominate sales
With the advantages of larger store spaces and wider product ranges at competitive prices, speciality stores now dominate sales. Influenced by the trend, some brands started to establish directly owned stores to increase distribution. For instance, Far Eastern Textile Ltd opened its first specialist store in 2006, although the company already has sales counters in 40 department stores in Taiwan.
More competitors in the market
In view of market potential, more manufacturers and retailers are likely to enter the market and this will lead to a more competitive environment. Mergers and acquisitions are likely to result. With sales channel strength, retailers started to acquire manufactures or form strategic alliances with them to expand the market share. In 2006, Eastern TV Shopping Co announced it would acquire a 60% controlling share of Cook Pot Co Ltd. This acquisition reflects the likely future trend.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive future growth expected
Change in customer attitudes
Retail channels more diversified
Speciality stores dominate sales
More competitors in the market
KEY TRENDS AND DEVELOPMENTS
Shift in consumer attitudes
Diversified distribution channels
Store development, key strategy of retailers and manufacturers
Positive economic outlook likely to support further growth
MARKET INDICATORS
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2001-2006
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2001-2006
Table 3 Housewares and Home Furnishings Company Shares 2004-2006
Table 4 Housewares and Home Furnishings Brand Shares 2004-2006
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2006-2011
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
COOK POT CO LTD - HOUSEWARES AND HOME FURNISHINGS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cook Pot Co Ltd: Key Facts
Summary 3 Cook Pot Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Cook Pot Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Cook Pot Co Ltd: Competitive Position 2006
FAR EASTERN TEXTILE LTD - HOUSEWARES AND HOME FURNISHINGS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Far Eastern Textile Ltd: Key Facts
Summary 7 Far Eastern Textile Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Far Eastern Textile Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 Far Eastern Textile Ltd: Competitive Position 2006
FINE COLLECTION CORP - HOUSEWARES AND HOME FURNISHINGS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Fine Collection Corp: Key Facts
Summary 11 Fine Collection Corp: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Fine Collection Corp: Competitive Position 2006
HOLA HOME FURNISHING CO LTD - HOUSEWARES AND HOME FURNISHINGS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Hola Home Furnishings Co Ltd: Key Facts
Summary 14 Hola Home Furnishings Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Hola Home Furnishing Co Ltd: Competitive Position 2006
IKEA TRADING HONG KONG LTD - HOUSEWARES AND HOME FURNISHINGS - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 IKEA Trading Hong Kong Ltd: Key Facts
Summary 17 IKEA Trading Hong Kong Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 IKEA Trading Hong Kong Ltd: Competitive Position 2006
HOUSEWARES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2001-2006
Table 9 Sales of Housewares by Subsector: % Value Growth 2001-2006
Table 10 Sales of Housewares by Type 2001-2006
Table 11 Sales of Cookware by Type 2001-2006
Table 12 Sales of Kitchenware by Type 2001-2006
Table 13 Sales of Tableware and Crockery by Type 2001-2006
Table 14 Sales of Cutlery by Type 2001-2006
Table 15 Housewares Company Shares by Retail Value 2004-2006
Table 16 Housewares Brand Shares by Retail Value 2004-2006
Table 17 Sales of Housewares by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Housewares by Subsector: Value 2006-2011
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2006-2011
HOME FURNISHINGS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2001-2006
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2001-2006
Table 22 Home Furnishings Company Shares by Retail Value 2004-2006
Table 23 Home Furnishings Brand Shares by Retail Value 2004-2006
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2006-2011
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2006-2011