Housewares And Home Furnishings in the US
Euromonitor International's Housewares And Home Furnishings in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 42 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
State of Housing Market to Impact Sector Growth
During the latter half of 2006, the housing market slowed substantially in the US, both in terms of new and existing home sales. This may limit growth in the housewares and home furnishings sectors going forward particularly in 2007 and the first half of 2008. However, strong growth in the housing market in prior years left many consumers with ever-larger homes to fill in 2006, which did drive some growth in housewares and home furnishings sales.
Surprising Strength in Home Furnishings
Although many expected to see growth slow in the home furnishings sector in 2006, it actually accelerated. Consumer confidence was higher than expected, and the tail end of the housing boom in 2004 and 2005 left many consumers with new homes to fill with furniture. Growth was strongest in the furniture subsector, while lack of new, inspiring items in carpets and less need to replace home textiles left these subsectors with slower growth.
Slower Growth in Housewares
The housewares sector saw slower growth in 2006, after several years of increases due to the "cocooning" trend. While US consumers are still interested in entertaining at home, they are doing so in more casual ways (a casual barbecue instead of a formal dinner party, for example), and are doing less food preparation themselves. As a result, sales were strongest in products used to serve rather than prepare food, and in casual glassware, place settings and cutlery.
Manufacturers Focus on Different Priorities
Manufacturers of housewares and home furnishings appear to be heading in different directions in the US market. Many of the largest home furnishings manufacturers are focused on developing new retail outlets to sell their products to consumers, while a number of the largest housewares manufacturers struggled with bankruptcies and restructuring their operations. Both sectors are becoming increasingly competitive, with significant consolidation at the retail and manufacturer levels.
Casual Items and Storage Solutions Drive Growth
In general, consumers in the housewares and home furnishings sectors seem interested in purchasing more casual items. This is particularly true for the younger generation of consumers, who are also gaining increasing purchasing power and becoming a key consumer group for these products. In addition, although more consumers have larger homes to fill with housewares and home furnishings products, they are increasingly seeking organisation and clutter reduction in the products they buy. Manufacturers and retailers alike are seeking to respond to these trends, which are likely to impact future sector growth.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
State of Housing Market to Impact Sector Growth
Surprising Strength in Home Furnishings
Slower Growth in Housewares
Manufacturers Focus on Different Priorities
Casual Items and Storage Solutions Drive Growth
KEY TRENDS AND DEVELOPMENTS
US Housing Market Shows Weakness ...
... but Homes are Getting Larger
Clutter-free Cocooning
Younger Consumers Increasingly Important
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2001-2006
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2001-2006
Table 3 Housewares and Home Furnishings Company Shares 2004-2006
Table 4 Housewares and Home Furnishings Brand Shares 2004-2006
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2006-2011
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2006-2011
DEFINITIONS
Housewares
Home Furnishings
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
FURNITURE BRANDS INTERNATIONAL INC - HOUSEWARES AND HOME FURNISHINGS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Furniture Brands International Inc: Key Facts
Summary 3 Furniture Brands International Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Furniture Brands International Inc: Competitive Position 2006
LA-Z-BOY INC - HOUSEWARES AND HOME FURNISHINGS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 La-Z-Boy Inc: Key Facts
Summary 6 La-Z-Boy Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 La-Z-Boy: Competitive Position 2006
ONEIDA LTD - HOUSEWARES AND HOME FURNISHINGS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Oneida Ltd: Key Facts
Summary 9 Oneida Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Oneida Ltd: Competitive Position 2006
PIER 1 IMPORTS INC - HOUSEWARES AND HOME FURNISHINGS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Pier 1 Imports Inc: Key Facts
Summary 12 Pier 1 Imports Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Pier 1 Imports Inc: Competitive Position 2006
WILLIAMS - SONOMA INC - HOUSEWARES AND HOME FURNISHINGS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Williams-Sonoma Inc: Key Facts
Summary 15 Williams-Sonoma Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Williams-Sonoma Inc: Competitive Position 2006
HOUSEWARES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2001-2006
Table 9 Sales of Housewares by Subsector: % Value Growth 2001-2006
Table 10 Sales of Housewares by Type 2001-2006
Table 11 Sales of Cookware by Type 2001-2006
Table 12 Sales of Kitchenware by Type 2001-2006
Table 13 Sales of Tableware and Crockery by Type 2001-2006
Table 14 Sales of Cutlery by Type 2001-2006
Table 15 Housewares Company Shares by Retail Value 2004-2006
Table 16 Housewares Brand Shares by Retail Value 2004-2006
Table 17 Sales of Housewares by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Housewares by Subsector: Value 2006-2011
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2006-2011
HOME FURNISHINGS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2001-2006
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2001-2006
Table 22 Home Furnishings Company Shares by Retail Value 2004-2006
Table 23 Home Furnishings Brand Shares by Retail Value 2004-2006
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2006-2011
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2006-2011