Housewares And Home Furnishings in the United Kingdom
Euromonitor International's Housewares And Home Furnishings in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 44 | Publication date: Nov 2009
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Executive summary
Economic downturn has seriously affected housewares and home furnishings
As has been widely reported, the substantial economic upheaval since late 2007 has critically affected all parts of the retail sector. Housewares and home furnishings have been harder hit than most markets, however, with growth in their sales declining in 2007 and again in 2008. Although much of this decline was attributable to macroeconomic factors beyond the scope of this particular market, these sectors had also been underperforming in general over the review period. Although they have therefore been harder hit than some other markets, they will also recover more quickly in the event that the economy turns the corner.
Connection to the property market proves damaging
Both housewares and home furnishings are more vulnerable than some other retail sectors because of their connection to the property market. It is well established that the market performances of both these sectors are closely linked to that of the property market, normally with a slight lag. The current economic collapse began with a shaky property market, and these sectors were therefore two of the first to suffer setbacks in 2007, a whole year before the UK as a whole entered recession. Equally, the survival and strength of the sectors will depend on the recovery of the property market, which by most estimates may not take place until 2011.
Supermarkets taking on the big players
These sectors have been characterised during the review period by the entry of many new competitors into the marketplace. While these companies have taken on many different guises, and include many Internet start-up companies, the most notable entrants have been the large supermarkets. Pursuing a strategy of expansion into many different areas, these have managed to undercut much of the competition and position themselves very strongly for the future in these difficult economic times. The entire business model of the housewares sector has been transformed by the supermarkets, and the home furnishings sector is also going through considerable convulsions.
Shortage of credit sinks home furnishings
In the past, the furniture market in particular has been reliant upon the availability of credit schemes to bring customers into the market. One of the most notable problems with the current economic situation, and one that preceded the recession in the “real” economy, has been the shortage of credit at all levels, whether to banks, companies or individuals. As a result, many home furnishings companies found themselves fighting a war on many fronts, since customers could no longer find credit to pay for goods and the companies could no longer offer the said credit themselves.
Growth forecast to fall in coming years
Growth in sales of housewares and home furnishings is forecast to fall slightly year on year over the forecast period, which reflects the expectation that the general economic recession will continue until at least 2010. Although there is a range of estimates of when the economy will begin its recovery, these sectors are traditionally slower to respond and also depend on a robust property sector. Recovery is therefore not expected in these sectors until 2011 at the earliest, and even then positive growth will be low.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic downturn has seriously affected housewares and home furnishings
Connection to the property market proves damaging
Supermarkets taking on the big players
Shortage of credit sinks home furnishings
Growth forecast to fall in coming years
KEY TRENDS AND DEVELOPMENTS
Housewares and home furnishings decline with property market
Macroeconomic factors exacerbate problems
Supermarkets shake up share and distribution
Furniture stores starting to fade
Media coverage disappears as consumers turn to second-hand market
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2003-2008
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2003-2008
Table 3 Housewares and Home Furnishings Company Shares 2004-2008
Table 4 Housewares and Home Furnishings Brand Shares 2005-2008
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2003-2008
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2008-2013
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2008-2013
DEFINITIONS
Housewares and Home Furnishings
Housewares
Home furnishings
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
AIRSPRUNG FURNITURE GROUP PLC - HOUSEWARES AND HOME FURNISHINGS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Airsprung Furniture Group Plc: Key Facts
Summary 3 Airsprung Furniture Group Plc: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Airsprung Furniture Group Plc: Competitive Position 2008
CARPETRIGHT PLC - HOUSEWARES AND HOME FURNISHINGS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Carpetright Plc: Key Facts
Summary 6 Carpetright Plc: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Carpetright plc: Competitive Position 2008
GALIFORM PLC - HOUSEWARES AND HOME FURNISHINGS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Galiform Plc: Key Facts
Summary 9 Galiform Plc: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Galiform Plc: Competitive Position 2008
IKEA AB - HOUSEWARES AND HOME FURNISHINGS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 IKEA AB: Key Facts
Summary 12 IKEA AB: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 IKEA AB: Competitive Position 2008
LAURA ASHLEY HOLDINGS PLC - HOUSEWARES AND HOME FURNISHINGS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Laura Ashley Holdings Plc: Key Facts
Summary 15 Laura Ashley Holdings Ltd: Operational Indicators 2006–2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Laura Ashley Holdings Plc: Competitive Position 2008
HOUSEWARES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 17 New Product Launches 2008
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2003-2008
Table 9 Sales of Housewares by Subsector: % Value Growth 2003-2008
Table 10 Sales of Housewares by Type: % Value Breakdown 2003-2008
Table 11 Sales of Cookware by Type: % Value Breakdown 2003-2008
Table 12 Sales of Kitchenware by Type: % Value Breakdown 2003-2008
Table 13 Sales of Tableware and Crockery by Type: % Value Breakdown 2003-2008
Table 14 Sales of Cutlery by Type: % Value Breakdown 2003-2008
Table 15 Housewares Company Shares 2004-2008
Table 16 Housewares Brand Shares 2005-2008
Table 17 Sales of Housewares by Distribution Format: % Analysis 2003-2008
Table 18 Forecast Sales of Housewares by Subsector: Value 2008-2013
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2008-2013
HOME FURNISHINGS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
New Product Developments
Summary 18 New Product Launches 2008
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2003-2008
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2003-2008
Table 22 Home Furnishings Company Shares 2004-2008
Table 23 Home Furnishings Brand Shares 2005-2008
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2003-2008
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2008-2013
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2008-2013