Housewares And Home Furnishings in the United Kingdom
Euromonitor International's Housewares And Home Furnishings in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 42 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Home furnishings; Housewares
Executive summary
Economic and demographic trends are very important
The UK market for home furnishings and housewares is revealing a growing interest in interior design, largely fuelled by media coverage, and reflects the fact that consumers want to express themselves through the individual design of their households. Growth in the number of households, along with changing demographics, provided the ingredients for reasonable growth in this market in the review period. The performance of the housing market was also an important determinant, as a well-furnished household is often a means of enhancing the value of the property.
Home furnishings are becoming fashion items...
Although overall growth trends in the home furnishings market were distinct and clearly visible during each year of the review period, not all areas displayed positive growth. Carpets and other floorcoverings make up the smallest subsector and are losing position, as sales of furniture are still growing. The good performance of household textiles and soft furnishings reveals the increased interest in interior design, which is becoming more influential, particularly, as they offer the opportunity to redesign on a smaller budget. Fashionable products increasingly attract consumers and impulse purchasing is also important.
... but housewares comprise cheaper products
Whilst there is a growing interest in fashionable items, the poor performance of the housewares market is related to the importance of plastic housewares, particularly kitchenware and tableware and crockery. By industry standards, it often includes cheap products which negatively affect overall sales. On the other hand, ceramic housewares, whose products are mainly of a practical nature and do not hold the same degree of fashion or design content, are also an important format.
Geographic presence imperative for success of housewares
Mixed retailers dominated the retail of housewares. Department stores are important and retailers often depend on conveying quality and customer service, so face-to-face interaction is still one of the most effective marketing tools in housewares. As a consequence, companies with a well-developed geographic presence, namely, specialists and department stores, will continue to be an important retail distribution channel, particularly, in the case of an increased interest in sophisticated products. Homeshopping and internet retailing may have to find their niche in plastic and possibly metal housewares, as there are important logistic difficulties regarding the delivery of fragile items.
Furniture and furnishings stores rule
In the home furnishings market, some of the major retailers are changing their strategies and moving towards stores of increased size. Another typical strategy is to target the market through out-of-town superstores, commonly located in areas where they can attract a high number of consumers, and stock product lines encouraging the purchase of more items. As a consequence, furniture and furnishings stores dominate the UK market of home furnishings and their importance is growing as they are well placed to reap the benefits of the growing consumerism.
Table of contents
HOUSEWARES AND HOME FURNISHINGS IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic and demographic trends are very important
Home furnishings are becoming fashion items...
... but housewares comprise cheaper products
Geographic presence imperative for success of housewares
Furniture and furnishings stores rule
KEY TRENDS AND DEVELOPMENTS
Housing market a key driver
Demographic trends are also important
Consumer preferences for quality and design
Changing lifestyles contribute to housewares’ decline...
... whilst increased media coverage tries to offset losses
Furniture and furnishings stores dominate...
... and internet retailing is not able to catch up
MARKET DATA
Table 1 Sales of Housewares and Home Furnishings by Sector: Value 2001-2006
Table 2 Sales of Housewares and Home Furnishings by Sector: % Value Growth 2001-2006
Table 3 Housewares and Home Furnishings Company Shares 2004-2006
Table 4 Housewares and Home Furnishings Brand Shares 2004-2006
Table 5 Sales of Housewares and Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of Housewares and Home Furnishings by Sector: Value 2006-2011
Table 7 Forecast Sales of Housewares and Home Furnishings by Sector: % Value Growth 2006-2011
DEFINITIONS
Housewares
Home furnishings
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
AIRSPRUNG FURNITURE GROUP PLC - HOUSEWARES AND HOME FURNISHINGS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Airsprung Furniture Group Plc: Key Facts
Summary 3 Airsprung Furniture Group Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Airsprung Furniture Group Plc: Competitive Position 2006
CARPETRIGHT PLC - HOUSEWARES AND HOME FURNISHINGS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Carpetright Plc: Key Facts
Summary 6 Carpetright Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Carpetright Plc: Competitive Position 2006
GALIFORM PLC - HOUSEWARES AND HOME FURNISHINGS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Galiform Plc: Key Facts
Summary 9 Galiform Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Galiform Plc: Competitive Position 2006
IKEA AB - HOUSEWARES AND HOME FURNISHINGS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 IKEA AB: Key Facts
Summary 12 IKEA AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 IKEA AB: Competitive Position 2006
LAURA ASHLEY HOLDINGS PLC - HOUSEWARES AND HOME FURNISHINGS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Laura Ashley Holdings Plc: Key Facts
Summary 15 Laura Ashley Holdings Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Laura Ashley Holdings Plc: Competitive Position 2006
HOUSEWARES IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of Housewares by Subsector: Value 2001-2006
Table 9 Sales of Housewares by Subsector: % Value Growth 2001-2006
Table 10 Sales of Housewares by Type 2001-2006
Table 11 Sales of Cookware by Type 2001-2006
Table 12 Sales of Kitchenware by Type 2001-2006
Table 13 Sales of Tableware and Crockery by Type 2001-2006
Table 14 Sales of Cutlery by Type 2001-2006
Table 15 Housewares Company Shares by Retail Value 2004-2006
Table 16 Housewares Brand Shares by Retail Value 2004-2006
Table 17 Sales of Housewares by Distribution Format: % Analysis 2001-2006
Table 18 Forecast Sales of Housewares by Subsector: Value 2006-2011
Table 19 Forecast Sales of Housewares by Subsector: % Value Growth 2006-2011
HOME FURNISHINGS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 20 Sales of Home Furnishings by Subsector: Value 2001-2006
Table 21 Sales of Home Furnishings by Subsector: % Value Growth 2001-2006
Table 22 Home Furnishings Company Shares by Retail Value 2004-2006
Table 23 Home Furnishings Brand Shares by Retail Value 2004-2006
Table 24 Sales of Home Furnishings by Distribution Format: % Analysis 2001-2006
Table 25 Forecast Sales of Home Furnishings by Subsector: Value 2006-2011
Table 26 Forecast Sales of Home Furnishings by Subsector: % Value Growth 2006-2011