IHOP Corp
Euromonitor International's company profile, IHOP Corp offers detailed strategic analysis of the company's business, examining its performance in the consumer foodservice market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 29 | Publication date: Jan 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
STRATEGIC OBJECTIVES
IMPLEMENTATION OF STRATEGIC OBJECTIVES AND FUTURE PROSPECTS
IHOP Corp to franchise a majority of Applebee’s company-owned outlets
Stronger position in the dinner day part
Keeping the brand current
Consistent outlet expansion
Competitive pressure
Table 1 IHOP Corp: Consumer Foodservice: World Sector Sales Performance by Units/Outlets 2006
Table 2 IHOP Corp: Consumer Foodservice: World Sector Sales Performance by Value 2006
Table 3 IHOP Corp: Consumer Foodservice: Regional Sales Performance by Units/Outlets 2006
Table 4 IHOP Corp: Consumer Foodservice: Regional Sales Performance by Value 2006
Table 5 IHOP Corp: Chained Consumer Foodservice: World Sector Sales Performance by Units/Outlets 2006
Table 6 IHOP Corp: Chained Consumer Foodservice: World Sector Sales Performance by Value 2006
Table 7 IHOP Corp: Chained Consumer Foodservice: Regional Sales Performance by Units/Outlets 2006
Table 8 IHOP Corp: Chained Consumer Foodservice: Regional Sales Performance by Value 2006
COMPANY STRATEGY
BUSINESS CONTEXT
OWNERSHIP EVENTS
PRODUCTION AND DISTRIBUTION
Table 9 IHOP Corp: World Shares and Rankings in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 10 IHOP Corp: World Shares and Rankings in Consumer Foodservice by Sector by Value 2005-2006
Table 11 IHOP Corp: World Shares and Rankings in Chained Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 12 IHOP Corp: World Shares and Rankings in Chained Consumer Foodservice by Sector by Value 2005-2006
Table 13 IHOP Corp: World and Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 14 IHOP Corp: World and Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 15 IHOP Corp: World and Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 16 IHOP Corp: World and Regional Shares in Chained Consumer Foodservice by Value 2006
COMPANY STRUCTURE
IHOP CORP
Summary 1 IHOP Corp: Consumer Foodservice Key Facts by Units/Outlets
Summary 2 IHOP Corp: Consumer Foodservice Key Facts by Value
Summary 3 IHOP Corp: Chained Consumer Foodservice Key Facts by Units/Outlets
Summary 4 IHOP Corp: Chained Consumer Foodservice Key Facts by Value
BRAND ASSESSMENT
BRAND STRATEGY
INTERNATIONAL HOUSE OF PANCAKES
APPLEBEE’S
Table 17 IHOP Corp: International House of Pancakes World Shares in Consumer Foodservice by Sector by Units/Outlets 2005-2006
Table 18 IHOP Corp: International House of Pancakes Brand Shares in Consumer Foodservice by Sector by Value 2005-2006
Table 19 IHOP Corp: International House of Pancakes Regional Shares in Consumer Foodservice by Sector by Units/Outlets 2006
Table 20 IHOP Corp: International House of Pancakes Regional Shares in Consumer Foodservice by Sector by Value 2006
Table 21 IHOP Corp: International House of Pancakes World Shares in Chained Consumer Foodservice by Units/Outlets 2005-2006
Table 22 IHOP Corp: International House of Pancakes Brand Shares in Chained Consumer Foodservice by Value 2005-2006
Table 23 IHOP Corp: International House of Pancakes Regional Shares in Chained Consumer Foodservice by Units/Outlets 2006
Table 24 IHOP Corp: International House of Pancakes Regional Shares in Chained Consumer Foodservice by Value 2006
APPENDICES
FINANCIAL SUMMARY
Table 25 IHOP Corp: Financial Summary 2004-2006