Impulse
Impulse Food and Drink Channels

Impulse Food And Drink Channels in Germany

Germany

Euromonitor International's Impulse Food And Drink Channels in Germany report analyses food and drink sales (2000-2005) through outlets including foodservice, kiosks, service stations, duty free and vending machines. The number of outlets, key companies and the factors influencing food and drink sales including, economic context, consumer lifestyles, tourism and seasonal consumption are analysed. Forecasts to 2010 illustrate how the market is set to change.

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Tables: 361  |  Publication date: Jul 2007
Cost: 
GBP950.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Breakdown by channel; Breakdown by product category

Executive summary

World Cup had diverse effects on the impulse market

Football's World Cup was held over four weeks in June/July 2006 in 12 cities in Germany, which experienced a massive inflow of foreign visitors and a euphoric atmosphere among its native population. Although the overall impact of the event on retailing is said to have been limited, certain distribution channels and food or drink sectors gained from the additional demand. As distribution channels predominantly offer internationally well-known brands, on-the-go products and other products consumed during events, they were well positioned to benefit from the increased demand triggered by the World Cup. This effect was further reinforced by numerous product innovations and marketing campaigns related to the event. However, the positive demand effect on impulse channels was mitigated by the extension of opening hours during the event, which particularly affected forecourt retailers and kiosks, with their privileged position as late-night providers temporarily undermined.

Competition through discounters intensifies

"Geiz ist geil" (Stinginess rocks!) is one of the best-known marketing campaigns in Germany. Even though it was coined by an electronics retailer, this motto is adhered to by the vast majority of German consumers. A strong indicator of this is the expanding shares of discounters in the majority of food and beverage product areas. Impulse channels, even though not as heavily as normal supermarkets, have been affected by this expansion. Apart from taking customers away, discounters sharpened the price sensitivity of German consumers by offering their own private label products at substantially lower prices than impulse channels and other retailers. This effect was further strengthened by the discounters' move into the higher end of the market by upgrading the quality of their private label lines, introducing private label products with specific features, such as organic and fair trade products, as well as selling premium brand products themselves.

Successful companies address consumer trends

Stiff competition from private label lines is challenging premium brand owners. While some players in food and beverages saw a decline in their revenue growth, others understood shifting consumer preferences and responded swiftly through product innovations. One key trend is a growing health consciousness among consumers as a result of ageing and higher individual health expenditure. Consequently, Germans are happy to purchase food and drinks that offer "health-improving" features and will pay a premium for this additional functionality. Products labelled "light", "active", "low fat" and "cholesterol reducing" have therefore become ubiquitous in the shelves and chilling cabinets of impulse outlets.

Impulse outlets benefit from proximity to transport hubs

To a large extent, impulse outlets offer quickly and conveniently consumable products, catering for on-the-road consumption. In order to benefit from the increasing mobility among German consumers, impulse outlets need to be located where Germans are moving. Rising sales through duty-free and travel value stores reflect the increasing importance of air traffic. Forecourt retailers catering to car drivers saw declining sales in 2006 as a result of high petrol prices. Investments in retail space near transport hubs, for example Deutsche Bahn's "DB Service Stores" or Fraport's "Frankfurt Airport City", confirm that impulse operators are responding to the increasing mobility and associated consumption needs of German consumers.

Health, convenience and indulgence drive the performance

The decline in the impulse market, reflected in the sales value through impulse channels over the last five years, is predicted to end. The strong growth rates expected for RTD coffee, functional drinks, and bottled water indicate that, broadly speaking, "functional" drinks stimulate revenue generation. The continuing demand for convenient products is mirrored in the forecast growth for ready meals. The expected positive contribution of products such as ice cream as well as wine illustrate that indulgence still has a role to play in driving growth in sales through impulse channels.

Table of contents

IMPULSE FOOD AND DRINK CHANNELS IN GERMANY : MARKET INSIGHT

EXECUTIVE SUMMARY

World Cup had diverse effects on the impulse market

Competition through discounters intensifies

Successful companies address consumer trends

Impulse outlets benefit from proximity to transport hubs

Health, convenience and indulgence drive the performance

KEY TRENDS AND DEVELOPMENTS

New burdens on consumers expected to dampen rising domestic demand

Rise of single- and 2-person households boosts sales of premium brands and convenience products

Rise in non-car transport use creates opportunities for sales of on-the-go food at transport hubs

Increasingly popular city breaks boost impulse outlets

New product developments target health conscious consumers

Discounters continue to gain market share

Germany as a split consumer nation

Shop opening hours will be further liberalised

MARKET DATA

Table 1 Number of Outlets/Machines by Impulse Channel: Units 2001-2006

Table 2 Number of Outlets/Machines by Impulse Channel: % Unit Growth 2001-2006

Table 3 Impulse Food and Drink Channel Sales: Value 2001-2006

Table 4 Impulse Food and Drink Channel Sales: % Value Growth 2001-2006

Table 5 Impulse Channels as a Proportion of Total Sales: % Value 2001-2006

Table 6 Q3 Packaged Food Sales by Impulse Channel: % Value 2006

Table 7 Q3 Packaged Drinks Sales by Impulse Channel: % Value 2006

Table 8 Q3 Unpackaged Drinks Sales by Impulse Channel: % Value 2006

Table 9 Packaged Food Unit Prices by Impulse Channel 2006

Table 10 Packaged Drinks Unit Prices by Impulse Channel 2006

Table 11 Unpackaged Drinks Unit Prices by Impulse Channel 2006

Table 12 Forecast Impulse Food and Drink Channel Sales: Value 2006-2011

Table 13 Forecast Impulse Food and Drink Channel Sales: % Value Growth 2006-2011

DEFINITIONS

LOCAL COMPANY PROFILES - GERMANY

ALOIS DALLMAYR OHG - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

COCA-COLA GMBH - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITIES

COMPETITIVE POSITIONING

CONOCOPHILLIPS GERMANY GMBH - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 1 ConocoPhillips/JET: Competitive Position 2006

FERRERO OH GMBH - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

FRAPORT AG - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 2 Fraport AG: Competitive Position 2006

GEBRüDER HEINEMANN - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 3 Gebrüder Heinemann: Competitive Position 2006

HARIBO GMBH & CO KG - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

KRAFT FOODS DEUTSCHLAND GMBH & CO - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

LEKKERLAND-TOBACCOLAND GMBH & CO KG - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Lekkerland-Tobaccoland GmbH & Co KG: Competitive Position 2006

MASTERFOODS GMBH - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

MCDONALD'S DEUTSCHLAND INC - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 5 McDonald's Deutschland Inc: Competitive Position 2006

NESTLé UNTERNEHMUNGEN DEUTSCHLAND GMBH - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

SUBWAY SANDWICH SHOPS GMBH - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 6 Subway Sandwich Shops GmbH: Competitive Position 2006

TCHIBO HOLDING AG - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Tchibo Holding AG: Competitive Position 2006

WRIGLEY GMBH - IMPULSE FOOD AND DRINK CHANNELS - GERMANY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITIES

COMPETITIVE POSITIONING

CONFECTIONERY IN GERMANY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 14 Confectionery: Sales by Channel: Volume 2001-2006

Table 15 Confectionery: Sales by Channel: Value 2001-2006

Table 16 Confectionery: Sales by Channel: % Volume Growth 2001-2006

Table 17 Confectionery: Sales by Channel: % Value Growth 2001-2006

Table 18 Confectionery: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 19 Confectionery: Impulse Channels vs Mass Retail by Value 2001-2006

Table 20 Confectionery: Seasonal Sales by Value: % Value 2006

Table 21 Confectionery: Forecast Sales by Channel: Volume 2006-2011

Table 22 Confectionery: Forecast Sales by Channel: Value 2006-2011

Table 23 Confectionery: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 24 Confectionery: Forecast Sales by Channel: % Value Growth 2006-2011

Table 25 Confectionery: Leading Manufacturer Shares 2006

Table 26 Confectionery: Leading Brand Shares 2006

SWEET AND SAVOURY SNACKS IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 27 Sweet and Savoury Snacks: Sales by Channel: Volume 2001-2006

Table 28 Sweet and Savoury Snacks: Sales by Channel: Value 2001-2006

Table 29 Sweet and Savoury Snacks: Sales by Channel: % Volume Growth 2001-2006

Table 30 Sweet and Savoury Snacks: Sales by Channel: % Value Growth 2001-2006

Table 31 Sweet and Savoury Snacks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 32 Sweet and Savoury Snacks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 33 Sweet and Savoury Snacks: Seasonal Sales by Value: % Value 2006

Table 34 Sweet and Savoury Snacks: Forecast Sales by Channel: Volume 2006-2011

Table 35 Sweet and Savoury Snacks: Forecast Sales by Channel: Value 2006-2011

Table 36 Sweet and Savoury Snacks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 37 Sweet and Savoury Snacks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 38 Sweet and Savoury Snacks: Leading Manufacturer Shares 2006

Table 39 Sweet and Savoury Snacks: Leading Brand Shares 2006

BISCUITS IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 40 Biscuits: Sales by Channel: Volume 2001-2006

Table 41 Biscuits: Sales by Channel: Value 2001-2006

Table 42 Biscuits: Sales by Channel: % Volume Growth 2001-2006

Table 43 Biscuits: Sales by Channel: % Value Growth 2001-2006

Table 44 Biscuits: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 45 Biscuits: Impulse Channels vs Mass Retail by Value 2001-2006

Table 46 Biscuits: Seasonal Sales by Value: % Value 2006

Table 47 Biscuits: Forecast Sales by Channel: Volume 2006-2011

Table 48 Biscuits: Forecast Sales by Channel: Value 2006-2011

Table 49 Biscuits: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 50 Biscuits: Forecast Sales by Channel: % Value Growth 2006-2011

Table 51 Biscuits: Leading Manufacturer Shares 2006

Table 52 Biscuits: Leading Brand Shares 2006

PACKAGED/INDUSTRIAL CAKES IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 53 Packaged/Industrial Cakes: Sales by Channel: Volume 2001-2006

Table 54 Packaged/Industrial Cakes: Sales by Channel: Value 2001-2006

Table 55 Packaged/Industrial Cakes: Sales by Channel: % Volume Growth 2001-2006

Table 56 Packaged/Industrial Cakes: Sales by Channel: % Value Growth 2001-2006

Table 57 Packaged/Industrial Cakes: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 58 Packaged/Industrial Cakes: Impulse Channels vs Mass Retail by Value 2001-2006

Table 59 Packaged/Industrial Cakes: Seasonal Sales by Value: % Value 2006

Table 60 Packaged/Industrial Cakes: Forecast Sales by Channel: Volume 2006-2011

Table 61 Packaged/Industrial Cakes: Forecast Sales by Channel: Value 2006-2011

Table 62 Packaged/Industrial Cakes: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 63 Packaged/Industrial Cakes: Forecast Sales by Channel: % Value Growth 2006-2011

Table 64 Packaged/Industrial Cakes: Leading Manufacturer Shares 2006

Table 65 Packaged/Industrial Cakes: Leading Brand Shares 2006

ICE CREAM IN GERMANY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 66 Ice Cream: Sales by Channel: Volume 2001-2006

Table 67 Ice Cream: Sales by Channel: Value 2001-2006

Table 68 Ice Cream: Sales by Channel: % Volume Growth 2001-2006

Table 69 Ice Cream: Sales by Channel: % Value Growth 2001-2006

Table 70 Ice Cream: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 71 Ice Cream: Impulse Channels vs Mass Retail by Value 2001-2006

Table 72 Ice Cream: Seasonal Sales by Value: % Value 2006

Table 73 Ice Cream: Forecast Sales by Channel: Volume 2006-2011

Table 74 Ice Cream: Forecast Sales by Channel: Value 2006-2011

Table 75 Ice Cream: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 76 Ice Cream: Forecast Sales by Channel: % Value Growth 2006-2011

Table 77 Ice Cream: Leading Manufacturer Shares 2006

Table 78 Ice Cream: Leading Brand Shares 2006

CHILLED DAIRY DESSERTS AND SNACKS IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 79 Chilled Dairy Desserts and Snacks: Sales by Channel: Volume 2001-2006

Table 80 Chilled Dairy Desserts and Snacks: Sales by Channel: Value 2001-2006

Table 81 Chilled Dairy Desserts and Snacks: Sales by Channel: % Volume Growth 2001-2006

Table 82 Chilled Dairy Desserts and Snacks: Sales by Channel: % Value Growth 2001-2006

Table 83 Chilled Dairy Desserts and Snacks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 84 Chilled Dairy Desserts and Snacks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 85 Chilled Dairy Desserts and Snacks: Seasonal Sales by Value: % Value 2006

Table 86 Chilled Dairy Desserts and Snacks: Forecast Sales by Channel: Volume 2006-2011

Table 87 Chilled Dairy Desserts and Snacks: Forecast Sales by Channel: Value 2006-2011

Table 88 Chilled Dairy Desserts and Snacks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 89 Chilled Dairy Desserts and Snacks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 90 Chilled Dairy Desserts and Snacks: Leading Manufacturer Shares 2006

Table 91 Chilled Dairy Desserts and Snacks: Leading Brand Shares 2006

SANDWICHES IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 92 Sandwiches: Sales by Channel: Volume 2001-2006

Table 93 Sandwiches: Sales by Channel: Value 2001-2006

Table 94 Sandwiches: Sales by Channel: % Volume Growth 2001-2006

Table 95 Sandwiches: Sales by Channel: % Value Growth 2001-2006

Table 96 Sandwiches: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 97 Sandwiches: Impulse Channels vs Mass Retail by Value 2001-2006

Table 98 Sandwiches: Seasonal Sales by Value: % Value 2006

Table 99 Sandwiches: Forecast Sales by Channel: Volume 2006-2011

Table 100 Sandwiches: Forecast Sales by Channel: Value 2006-2011

Table 101 Sandwiches: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 102 Sandwiches: Forecast Sales by Channel: % Value Growth 2006-2011

READY MEALS IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 103 Ready Meals: Sales by Channel: Volume 2001-2006

Table 104 Ready Meals: Sales by Channel: Value 2001-2006

Table 105 Ready Meals: Sales by Channel: % Volume Growth 2001-2006

Table 106 Ready Meals: Sales by Channel: % Value Growth 2001-2006

Table 107 Ready Meals: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 108 Ready Meals: Impulse Channels vs Mass Retail by Value 2001-2006

Table 109 Ready Meals: Seasonal Sales by Value: % Value 2006

Table 110 Ready Meals: Forecast Sales by Channel: Volume 2006-2011

Table 111 Ready Meals: Forecast Sales by Channel: Value 2006-2011

Table 112 Ready Meals: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 113 Ready Meals: Forecast Sales by Channel: % Value Growth 2006-2011

Table 114 Ready Meals: Leading Manufacturer Shares 2006

Table 115 Ready Meals: Leading Brand Shares 2006

CARBONATES IN GERMANY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 116 Carbonates: Sales by Channel: Volume 2001-2006

Table 117 Carbonates: Sales by Channel: Value 2001-2006

Table 118 Carbonates: Sales by Channel: % Volume Growth 2001-2006

Table 119 Carbonates: Sales by Channel: % Value Growth 2001-2006

Table 120 Carbonates: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 121 Carbonates: Impulse Channels vs Mass Retail by Value 2001-2006

Table 122 Carbonates: Seasonal Sales by Value: % Value 2006

Table 123 Carbonates: Forecast Sales by Channel: Volume 2006-2011

Table 124 Carbonates: Forecast Sales by Channel: Value 2006-2011

Table 125 Carbonates: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 126 Carbonates: Forecast Sales by Channel: % Value Growth 2006-2011

Table 127 Carbonates: Leading Manufacturer Shares 2006

Table 128 Carbonates: Leading Brand Shares 2006

FRUIT/VEGETABLE JUICE IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 129 Fruit/Vegetable Juice: Sales by Channel: Volume 2001-2006

Table 130 Fruit/Vegetable Juice: Sales by Channel: Value 2001-2006

Table 131 Fruit/Vegetable Juice: Sales by Channel: % Volume Growth 2001-2006

Table 132 Fruit/Vegetable Juice: Sales by Channel: % Value Growth 2001-2006

Table 133 Fruit/Vegetable Juice: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 134 Fruit/Vegetable Juice: Impulse Channels vs Mass Retail by Value 2001-2006

Table 135 Fruit/Vegetable Juice: Seasonal Sales by Value: % Value 2006

Table 136 Fruit/Vegetable Juice: Forecast Sales by Channel: Volume 2006-2011

Table 137 Fruit/Vegetable Juice: Forecast Sales by Channel: Value 2006-2011

Table 138 Fruit/Vegetable Juice: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 139 Fruit/Vegetable Juice: Forecast Sales by Channel: % Value Growth 2006-2011

Table 140 Fruit/Vegetable Juice: Leading Manufacturer Shares 2006

Table 141 Fruit/Vegetable Juice: Leading Brand Shares 2006

BOTTLED WATER IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 142 Bottled Water: Sales by Channel: Volume 2001-2006

Table 143 Bottled Water: Sales by Channel: Value 2001-2006

Table 144 Bottled Water: Sales by Channel: % Volume Growth 2001-2006

Table 145 Bottled Water: Sales by Channel: % Value Growth 2001-2006

Table 146 Bottled Water: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 147 Bottled Water: Impulse Channels vs Mass Retail by Value 2001-2006

Table 148 Bottled Water: Seasonal Sales by Value: % Value 2006

Table 149 Bottled Water: Forecast Sales by Channel: Volume 2006-2011

Table 150 Bottled Water: Forecast Sales by Channel: Value 2006-2011

Table 151 Bottled Water: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 152 Bottled Water: Forecast Sales by Channel: % Value Growth 2006-2011

Table 153 Bottled Water: Leading Manufacturer Shares 2006

Table 154 Bottled Water: Leading Brand Shares 2006

RTD TEA IN GERMANY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 155 RTD Tea: Sales by Channel: Volume 2001-2006

Table 156 RTD Tea: Sales by Channel: Value 2001-2006

Table 157 RTD Tea: Sales by Channel: % Volume Growth 2001-2006

Table 158 RTD Tea: Sales by Channel: % Value Growth 2001-2006

Table 159 RTD Tea: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 160 RTD Tea: Impulse Channels vs Mass Retail by Value 2001-2006

Table 161 RTD Tea: Seasonal Sales by Value: % Value 2006

Table 162 RTD Tea: Forecast Sales by Channel: Volume 2006-2011

Table 163 RTD Tea: Forecast Sales by Channel: Value 2006-2011

Table 164 RTD Tea: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 165 RTD Tea: Forecast Sales by Channel: % Value Growth 2006-2011

Table 166 RTD Tea: Leading Manufacturer Shares 2006

Table 167 RTD Tea: Leading Brand Shares 2006

RTD COFFEE IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 168 RTD Coffee: Sales by Channel: Volume 2001-2006

Table 169 RTD Coffee: Sales by Channel: Value 2001-2006

Table 170 RTD Coffee: Sales by Channel: % Volume Growth 2001-2006

Table 171 RTD Coffee: Sales by Channel: % Value Growth 2001-2006

Table 172 RTD Coffee: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 173 RTD Coffee: Impulse Channels vs Mass Retail by Value 2001-2006

Table 174 RTD Coffee: Seasonal Sales by Value: % Value 2006

Table 175 RTD Coffee: Forecast Sales by Channel: Volume 2006-2011

Table 176 RTD Coffee: Forecast Sales by Channel: Value 2006-2011

Table 177 RTD Coffee: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 178 RTD Coffee: Forecast Sales by Channel: % Value Growth 2006-2011

Table 179 RTD Coffee: Leading Manufacturer Shares 2006

Table 180 RTD Coffee: Leading Brand Shares 2006

FUNCTIONAL DRINKS IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 181 Functional Drinks: Sales by Channel: Volume 2001-2006

Table 182 Functional Drinks: Sales by Channel: Value 2001-2006

Table 183 Functional Drinks: Sales by Channel: % Volume Growth 2001-2006

Table 184 Functional Drinks: Sales by Channel: % Value Growth 2001-2006

Table 185 Functional Drinks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 186 Functional Drinks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 187 Functional Drinks: Seasonal Sales by Value: % Value 2006

Table 188 Functional Drinks: Forecast Sales by Channel: Volume 2006-2011

Table 189 Functional Drinks: Forecast Sales by Channel: Value 2006-2011

Table 190 Functional Drinks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 191 Functional Drinks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 192 Functional Drinks: Leading Manufacturer Shares 2006

Table 193 Functional Drinks: Leading Brand Shares 2006

DAIRY DRINKS IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 194 Dairy Drinks: Sales by Channel: Volume 2001-2006

Table 195 Dairy Drinks: Sales by Channel: Value 2001-2006

Table 196 Dairy Drinks: Sales by Channel: % Volume Growth 2001-2006

Table 197 Dairy Drinks: Sales by Channel: % Value Growth 2001-2006

Table 198 Dairy Drinks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 199 Dairy Drinks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 200 Dairy Drinks: Seasonal Sales by Value: % Value 2006

Table 201 Dairy Drinks: Forecast Sales by Channel: Volume 2006-2011

Table 202 Dairy Drinks: Forecast Sales by Channel: Value 2006-2011

Table 203 Dairy Drinks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 204 Dairy Drinks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 205 Dairy Drinks: Leading Manufacturer Shares 2006

Table 206 Dairy Drinks: Leading Brand Shares 2006

BEER IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 207 Beer: Sales by Channel: Volume 2001-2006

Table 208 Beer: Sales by Channel: Value 2001-2006

Table 209 Beer: Sales by Channel: % Volume Growth 2001-2006

Table 210 Beer: Sales by Channel: % Value Growth 2001-2006

Table 211 Beer: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 212 Beer: Impulse Channels vs Mass Retail by Value 2001-2006

Table 213 Beer: Seasonal Sales by Value: % Value 2006

Table 214 Beer: Forecast Sales by Channel: Volume 2006-2011

Table 215 Beer: Forecast Sales by Channel: Value 2006-2011

Table 216 Beer: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 217 Beer: Forecast Sales by Channel: % Value Growth 2006-2011

Table 218 Beer: Leading Manufacturer Shares 2006

Table 219 Beer: Leading Brand Shares 2006

RTDS IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 220 RTDs: Sales by Channel: Volume 2001-2006

Table 221 RTDs: Sales by Channel: Value 2001-2006

Table 222 RTDs: Sales by Channel: % Volume Growth 2001-2006

Table 223 RTDs: Sales by Channel: % Value Growth 2001-2006

Table 224 RTDs: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 225 RTDs: Impulse Channels vs Mass Retail by Value 2001-2006

Table 226 RTDs: Seasonal Sales by Value: % Value 2006

Table 227 RTDs: Forecast Sales by Channel: Volume 2006-2011

Table 228 RTDs: Forecast Sales by Channel: Value 2006-2011

Table 229 RTDs: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 230 RTDs: Forecast Sales by Channel: % Value Growth 2006-2011

Table 231 RTDs: Leading Manufacturer Shares 2006

Table 232 RTDs: Leading Brand Shares 2006

WINE IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 233 Wine: Sales by Channel: Volume 2001-2006

Table 234 Wine: Sales by Channel: Value 2001-2006

Table 235 Wine: Sales by Channel: % Volume Growth 2001-2006

Table 236 Wine: Sales by Channel: % Value Growth 2001-2006

Table 237 Wine: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 238 Wine: Impulse Channels vs Mass Retail by Value 2001-2006

Table 239 Wine: Seasonal Sales by Value: % Value 2006

Table 240 Wine: Forecast Sales by Channel: Volume 2006-2011

Table 241 Wine: Forecast Sales by Channel: Value 2006-2011

Table 242 Wine: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 243 Wine: Forecast Sales by Channel: % Value Growth 2006-2011

SPIRITS IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 244 Spirits: Sales by Channel: Volume 2001-2006

Table 245 Spirits: Sales by Channel: Value 2001-2006

Table 246 Spirits: Sales by Channel: % Volume Growth 2001-2006

Table 247 Spirits: Sales by Channel: % Value Growth 2001-2006

Table 248 Spirits: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 249 Spirits: Impulse Channels vs Mass Retail by Value 2001-2006

Table 250 Spirits: Seasonal Sales by Value: % Value 2006

Table 251 Spirits: Forecast Sales by Channel: Volume 2006-2011

Table 252 Spirits: Forecast Sales by Channel: Value 2006-2011

Table 253 Spirits: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 254 Spirits: Forecast Sales by Channel: % Value Growth 2006-2011

Table 255 Spirits: Leading Manufacturer Shares 2006

Table 256 Spirits: Leading Brand Shares 2006

COLD DRINKS IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 257 Cold Drinks: Sales by Channel: Volume 2001-2006

Table 258 Cold Drinks: Sales by Channel: Value 2001-2006

Table 259 Cold Drinks: Sales by Channel: % Volume Growth 2001-2006

Table 260 Cold Drinks: Sales by Channel: % Value Growth 2001-2006

Table 261 Cold Drinks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 262 Cold Drinks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 263 Cold Drinks: Seasonal Sales by Value: % Value 2006

Table 264 Cold Drinks: Forecast Sales by Channel: Volume 2006-2011

Table 265 Cold Drinks: Forecast Sales by Channel: Value 2006-2011

Table 266 Cold Drinks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 267 Cold Drinks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 268 Cold Drinks: Leading Manufacturer Shares 2006

Table 269 Cold Drinks: Leading Brand Shares 2006

TEA IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 270 Tea: Sales by Channel: Volume 2001-2006

Table 271 Tea: Sales by Channel: Value 2001-2006

Table 272 Tea: Sales by Channel: % Volume Growth 2001-2006

Table 273 Tea: Sales by Channel: % Value Growth 2001-2006

Table 274 Tea: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 275 Tea: Impulse Channels vs Mass Retail by Value 2001-2006

Table 276 Tea: Seasonal Sales by Value: % Value 2006

Table 277 Tea: Forecast Sales by Channel: Volume 2006-2011

Table 278 Tea: Forecast Sales by Channel: Value 2006-2011

Table 279 Tea: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 280 Tea: Forecast Sales by Channel: % Value Growth 2006-2011

COFFEE IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 281 Coffee: Sales by Channel: Volume 2001-2006

Table 282 Coffee: Sales by Channel: Value 2001-2006

Table 283 Coffee: Sales by Channel: % Volume Growth 2001-2006

Table 284 Coffee: Sales by Channel: % Value Growth 2001-2006

Table 285 Coffee: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 286 Coffee: Impulse Channels vs Mass Retail by Value 2001-2006

Table 287 Coffee: Seasonal Sales by Value: % Value 2006

Table 288 Coffee: Forecast Sales by Channel: Volume 2006-2011

Table 289 Coffee: Forecast Sales by Channel: Value 2006-2011

Table 290 Coffee: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 291 Coffee: Forecast Sales by Channel: % Value Growth 2006-2011

Table 292 Coffee: Leading Manufacturer Shares 2006

Table 293 Coffee: Leading Brand Shares 2006

HOT CHOCOLATE IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 294 Hot Chocolate: Sales by Channel: Volume 2001-2006

Table 295 Hot Chocolate: Sales by Channel: Value 2001-2006

Table 296 Hot Chocolate: Sales by Channel: % Volume Growth 2001-2006

Table 297 Hot Chocolate: Sales by Channel: % Value Growth 2001-2006

Table 298 Hot Chocolate: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 299 Hot Chocolate: Impulse Channels vs Mass Retail by Value 2001-2006

Table 300 Hot Chocolate: Seasonal Sales by Value: % Value 2006

Table 301 Hot Chocolate: Forecast Sales by Channel: Volume 2006-2011

Table 302 Hot Chocolate: Forecast Sales by Channel: Value 2006-2011

Table 303 Hot Chocolate: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 304 Hot Chocolate: Forecast Sales by Channel: % Value Growth 2006-2011

Table 305 Hot Chocolate: Leading Manufacturer Shares 2006

Table 306 Hot Chocolate: Leading Brand Shares 2006

SOUP IN GERMANY

SECTOR SNAPSHOT

SECTOR DATA

Table 307 Soup: Sales by Channel: Volume 2001-2006

Table 308 Soup: Sales by Channel: Value 2001-2006

Table 309 Soup: Sales by Channel: % Volume Growth 2001-2006

Table 310 Soup: Sales by Channel: % Value Growth 2001-2006

Table 311 Soup: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 312 Soup: Impulse Channels vs Mass Retail by Value 2001-2006

Table 313 Soup: Seasonal Sales by Value: % Value 2006

Table 314 Soup: Forecast Sales by Channel: Volume 2006-2011

Table 315 Soup: Forecast Sales by Channel: Value 2006-2011

Table 316 Soup: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 317 Soup: Forecast Sales by Channel: % Value Growth 2006-2011

Table 318 Soup: Leading Manufacturer Shares 2006

Table 319 Soup: Leading Brand Shares 2006

FOODSERVICE IN GERMANY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 320 Impulse Food and Drink Sales through Foodservice: Value 2001-2006

Table 321 Impulse Food and Drink Sales through Foodservice: % Value Growth 2001-2006

Table 322 Foodservice: Number of Outlets: Units 2001-2006

Table 323 Foodservice: Outlets per Leading Operator 2004-2006

Table 324 Foodservice: Forecast Number of Outlets: Units 2006-2011

Table 325 Forecast Impulse Food and Drink Sales through Foodservice: Value 2006-2011

Table 326 Forecast Impulse Food and Drink Sales through Foodservice: % Value Growth 2006-2011

KIOSKS IN GERMANY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 327 Impulse Food and Drink Sales through Kiosks: Value 2001-2006

Table 328 Impulse Food and Drink Sales through Kiosks: % Value Growth 2001-2006

Table 329 Kiosks: Number of Outlets: Units 2001-2006

Table 330 Kiosks: Outlets per Leading Operator 2004-2006

Table 331 Kiosks: Forecast Number of Outlets: Units 2006-2011

Table 332 Forecast Impulse Food and Drink Sales through Kiosks: Value 2006-2011

Table 333 Forecast Impulse Food and Drink Sales through Kiosks: % Value Growth 2006-2011

FORECOURT RETAILING IN GERMANY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 334 Impulse Food and Drink Sales through Forecourt Retailing: Value 2001-2006

Table 335 Impulse Food and Drink Sales through Forecourt Retailing: % Value Growth 2001-2006

Table 336 Forecourt Retailing: Number of Outlets: Units 2001-2006

Table 337 Forecourt Retailing: Outlets per Leading Operator 2006

Table 338 Forecourt Retailing: Forecast Number of Outlets: Units 2006-2011

Table 339 Forecast Impulse Food and Drink Sales through Forecourt Retailing: Value 2006-2011

Table 340 Forecast Impulse Food and Drink Sales through Forecourt Retailing: % Value Growth 2006-2011

VENDING IN GERMANY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 341 Impulse Food and Drink Sales through Vending: Value 2001-2006

Table 342 Impulse Food and Drink Sales through Vending: % Value Growth 2001-2006

Table 343 Vending: Number of Machines: Units 2001-2006

Table 344 Vending: Machines per Leading Operator 2006

Table 345 Vending: Forecast Number of Machines: Units 2006-2011

Table 346 Forecast Impulse Food and Drink Sales through Vending: Value 2006-2011

Table 347 Forecast Impulse Food and Drink Sales through Vending: % Value Growth 2006-2011

DUTY FREE IN GERMANY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 348 Impulse Food and Drink Sales through Duty Free: Value 2001-2006

Table 349 Impulse Food and Drink Sales through Duty Free: % Value Growth 2001-2006

Table 350 Duty Free: Number of Outlets: Units 2001-2006

Table 351 Duty Free: Outlets per Leading Operator 2006

Table 352 Duty Free: Forecast Number of Outlets: Units 2006-2011

Table 353 Forecast Impulse Food and Drink Sales through Duty Free: Value 2006-2011

Table 354 Forecast Impulse Food and Drink Sales through Duty Free: % Value Growth 2006-2011

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