Impulse
Impulse Food and Drink Channels

Impulse Food And Drink Channels in Italy

Italy

Euromonitor International's Impulse Food And Drink Channels in Italy report analyses food and drink sales (2000-2005) through outlets including foodservice, kiosks, service stations, duty free and vending machines. The number of outlets, key companies and the factors influencing food and drink sales including, economic context, consumer lifestyles, tourism and seasonal consumption are analysed. Forecasts to 2010 illustrate how the market is set to change.

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Tables: 326  |  Publication date: Jun 2007
Cost: 
GBP950.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Breakdown by channel; Breakdown by product category

Executive summary

Foodservice evolves with shift in consumer eating and living patterns

Eating habits are changing quickly in Italy. Nowadays, Italians tend to eat out more frequently than in the past, and this is true not only at weekends but also during the week. Since 1999, there has been a significant increase in eating out driven by the faster pace of work, different living patterns and new habits of meeting friends in public places. As a consequence, the demand for quick snacks and meal solutions grew and the traditional family meal became less important, especially to younger consumers. All impulse channels were affected by these changing habits and the impulse food industry is now considered attractive by a large number of manufacturers.

After two years of crisis 2006 saw a return to positive trends

As a result of the lack of effective controls after the introduction of the euro in 2001 and the consequent increase in prices, Italians perceived a decrease in their purchasing power. The situation impoverished Italian families and reduced disposable income, especially among the broad Italian middle class. The negative impact caused by the euro on Italian household expenditure was immediate and very visible across various consumer sectors.

Non-essential expenses were the most affected ones. As a consequence, people started to spend less when away from the home, by preferring cheap impulse channels, such as fast food and bar/paninoteche, instead of expensive restaurants and pizzerias. However, after two years of stagnation in consumption, Italy seems to have passed the worst: Italians are more optimistic about the future and 2006 registered positive trends in impulse food and drink channels.

From fast to slot food

Among impulse channels, the most promising one is vending machines. Automatic distributors are still underdeveloped in the country, especially those located outside offices and private locations. Vending machine operators agree that this is the most dynamic channel at the moment, and both manufacturers and distributors are increasingly considering the specifics of this channel in terms of product format and advertising campaigns. The success of vending machines is underpinned by consumer demand for snacks, ie bars and biscuits, as well as single-portion bakery products and soft drinks – namely juices and functional products.

Ethnic tastes are in demand

Due to increasing immigration in Italy and the switch of Italian preferences towards different tastes, ethnic restaurants and different types of cooking are in demand. The development and greater variety of the available offering in fast food outlets and 100% home delivery/takeaway will continue to see the introduction of new cuisines with strong ethnic characteristics, such as Middle Eastern, Indian and Mexican. Hedonistic eating patterns will be increasingly concentrated, especially at the end of the day.

Independents vs chained players: what is coming?

Overall, moderate but stable growth for independents will contrast with the further fast development of chained players, with the introduction of emerging brands not yet present in Italy. There will be deep diversification in consumer foodservice due to the increased fragmentation of eating habits. Moreover, in addition to standardised products, foodservice operators will have to take into account the increasing concerns for health, wellness and beauty.

Table of contents

IMPULSE FOOD AND DRINK CHANNELS IN ITALY : MARKET INSIGHT

EXECUTIVE SUMMARY

Foodservice evolves with shift in consumer eating and living patterns

After two years of crisis 2006 saw a return to positive trends

From fast to slot food

Ethnic tastes are in demand

Independents vs chained players: what is coming?

KEY TRENDS AND DEVELOPMENTS

Economic slowdown depressed foodservice channel

Demographic shift and ageing population will bring changes to manufacturers’ focus

Commuters will influence consumption in vending and kiosks

Tourism demand in Italy attracts a wide variety of impulse channel operators

Increase competition between manufacturers is the driver for innovation

Changing eating patterns and lifestyles bring new life to impulse food

MARKET DATA

Table 1 Number of Outlets/Machines by Impulse Channel: Units 2001-2006

Table 2 Number of Outlets/Machines by Impulse Channel: % Unit Growth 2001-2006

Table 3 Impulse Food and Drink Channel Sales: Value 2001-2006

Table 4 Impulse Food and Drink Channel Sales: % Value Growth 2001-2006

Table 5 Impulse Channels as a Proportion of Total Sales: % Value 2001-2006

Table 6 Q3 Packaged Food Sales by Impulse Channel: % Value 2006

Table 7 Q3 Packaged Drinks Sales by Impulse Channel: % Value 2006

Table 8 Q3 Unpackaged Drinks Sales by Impulse Channel: % Value 2006

Table 9 Packaged Food Unit Prices by Impulse Channel 2006

Table 10 Packaged Drinks Unit Prices by Impulse Channel 2006

Table 11 Unpackaged Drinks Unit Prices by Impulse Channel 2006

Table 12 Forecast Impulse Food and Drink Channel Sales: Value 2006-2011

Table 13 Forecast Impulse Food and Drink Channel Sales: % Value Growth 2006-2011

DEFINITIONS

LOCAL COMPANY PROFILES - ITALY

ADR SPA - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 1 ADR SpA: Competitive Position 2006

ARGENTA SPA - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

AUTOGRILL SPA - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

BIRRA PERONI SPA - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

CIBIS SPA - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 2 Cibis SpA: Competitive Position 2006

COCA-COLA BEVANDE ITALIA SRL - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

CREMONINI SPA - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

DUFRITAL SPA - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

È ARRIVATO PAOLINO ITALIA SRL - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 3 È Arrivato Paolino Italia Srl: Competitive Position 2006

FERRERO SPA - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

LAVAZZA SPA, LUIGI - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

MCDONALD'S SRL - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 McDonald’s Srl: Competitive Position 2006

MOTO SPA - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

PERFETTI VAN MELLE SPA - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

SAN PELLEGRINO SPA - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

SOGEDA SRL - IMPULSE FOOD AND DRINK CHANNELS - ITALY

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

CONFECTIONERY IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 14 Confectionery: Sales by Channel: Volume 2001-2006

Table 15 Confectionery: Sales by Channel: Value 2001-2006

Table 16 Confectionery: Sales by Channel: % Volume Growth 2001-2006

Table 17 Confectionery: Sales by Channel: % Value Growth 2001-2006

Table 18 Confectionery: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 19 Confectionery: Impulse Channels vs Mass Retail by Value 2001-2006

Table 20 Confectionery: Seasonal Sales by Value: % Value 2006

Table 21 Confectionery: Forecast Sales by Channel: Volume 2006-2011

Table 22 Confectionery: Forecast Sales by Channel: Value 2006-2011

Table 23 Confectionery: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 24 Confectionery: Forecast Sales by Channel: % Value Growth 2006-2011

Table 25 Confectionery: Leading Manufacturer Shares 2006

Table 26 Confectionery: Leading Brand Shares 2006

SWEET AND SAVOURY SNACKS IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 27 Sweet and Savoury Snacks: Sales by Channel: Volume 2001-2006

Table 28 Sweet and Savoury Snacks: Sales by Channel: Value 2001-2006

Table 29 Sweet and Savoury Snacks: Sales by Channel: % Volume Growth 2001-2006

Table 30 Sweet and Savoury Snacks: Sales by Channel: % Value Growth 2001-2006

Table 31 Sweet and Savoury Snacks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 32 Sweet and Savoury Snacks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 33 Sweet and Savoury Snacks: Seasonal Sales by Value: % Value 2006

Table 34 Sweet and Savoury Snacks: Forecast Sales by Channel: Volume 2006-2011

Table 35 Sweet and Savoury Snacks: Forecast Sales by Channel: Value 2006-2011

Table 36 Sweet and Savoury Snacks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 37 Sweet and Savoury Snacks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 38 Sweet and Savoury Snacks: Leading Manufacturer Shares 2006

BISCUITS IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 39 Biscuits: Sales by Channel: Volume 2001-2006

Table 40 Biscuits: Sales by Channel: Value 2001-2006

Table 41 Biscuits: Sales by Channel: % Volume Growth 2001-2006

Table 42 Biscuits: Sales by Channel: % Value Growth 2001-2006

Table 43 Biscuits: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 44 Biscuits: Impulse Channels vs Mass Retail by Value 2001-2006

Table 45 Biscuits: Seasonal Sales by Value: % Value 2006

Table 46 Biscuits: Forecast Sales by Channel: Volume 2006-2011

Table 47 Biscuits: Forecast Sales by Channel: Value 2006-2011

Table 48 Biscuits: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 49 Biscuits: Forecast Sales by Channel: % Value Growth 2006-2011

Table 50 Biscuits: Leading Manufacturer Shares 2006

Table 51 Biscuits: Leading Brand Shares 2006

PACKAGED/INDUSTRIAL CAKES IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 52 Packaged/Industrial Cakes: Sales by Channel: Volume 2001-2006

Table 53 Packaged/Industrial Cakes: Sales by Channel: Value 2001-2006

Table 54 Packaged/Industrial Cakes: Sales by Channel: % Volume Growth 2001-2006

Table 55 Packaged/Industrial Cakes: Sales by Channel: % Value Growth 2001-2006

Table 56 Packaged/Industrial Cakes: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 57 Packaged/Industrial Cakes: Impulse Channels vs Mass Retail by Value 2001-2006

Table 58 Packaged/Industrial Cakes: Seasonal Sales by Value: % Value 2006

Table 59 Packaged/Industrial Cakes: Forecast Sales by Channel: Volume 2006-2011

Table 60 Packaged/Industrial Cakes: Forecast Sales by Channel: Value 2006-2011

Table 61 Packaged/Industrial Cakes: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 62 Packaged/Industrial Cakes: Forecast Sales by Channel: % Value Growth 2006-2011

Table 63 Packaged/Industrial Cakes: Leading Manufacturer Shares 2006

Table 64 Packaged/Industrial Cakes: Leading Brand Shares 2006

ICE CREAM IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 65 Ice Cream: Sales by Channel: Volume 2001-2006

Table 66 Ice Cream: Sales by Channel: Value 2001-2006

Table 67 Ice Cream: Sales by Channel: % Volume Growth 2001-2006

Table 68 Ice Cream: Sales by Channel: % Value Growth 2001-2006

Table 69 Ice Cream: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 70 Ice Cream: Impulse Channels vs Mass Retail by Value 2001-2006

Table 71 Ice Cream: Seasonal Sales by Value: % Value 2006

Table 72 Ice Cream: Forecast Sales by Channel: Volume 2006-2011

Table 73 Ice Cream: Forecast Sales by Channel: Value 2006-2011

Table 74 Ice Cream: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 75 Ice Cream: Forecast Sales by Channel: % Value Growth 2006-2011

Table 76 Ice Cream: Leading Manufacturer Shares 2006

Table 77 Ice Cream: Leading Brand Shares 2006

CHILLED DAIRY DESSERTS AND SNACKS IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 78 Chilled Dairy Desserts and Snacks: Sales by Channel: Volume 2001-2006

Table 79 Chilled Dairy Desserts and Snacks: Sales by Channel: Value 2001-2006

Table 80 Chilled Dairy Desserts and Snacks: Sales by Channel: % Volume Growth 2001-2006

Table 81 Chilled Dairy Desserts and Snacks: Sales by Channel: % Value Growth 2001-2006

Table 82 Chilled Dairy Desserts and Snacks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 83 Chilled Dairy Desserts and Snacks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 84 Chilled Dairy Desserts and Snacks: Seasonal Sales by Value: % Value 2006

Table 85 Chilled Dairy Desserts and Snacks: Forecast Sales by Channel: Volume 2006-2011

Table 86 Chilled Dairy Desserts and Snacks: Forecast Sales by Channel: Value 2006-2011

Table 87 Chilled Dairy Desserts and Snacks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 88 Chilled Dairy Desserts and Snacks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 89 Chilled Dairy Desserts and Snacks: Leading Manufacturer Shares 2006

Table 90 Chilled Dairy Desserts and Snacks: Leading Brand Shares 2006

SANDWICHES IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 91 Sandwiches: Sales by Channel: Volume 2001-2006

Table 92 Sandwiches: Sales by Channel: Value 2001-2006

Table 93 Sandwiches: Sales by Channel: % Volume Growth 2001-2006

Table 94 Sandwiches: Sales by Channel: % Value Growth 2001-2006

Table 95 Sandwiches: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 96 Sandwiches: Impulse Channels vs Mass Retail by Value 2001-2006

Table 97 Sandwiches: Seasonal Sales by Value: % Value 2006

Table 98 Sandwiches: Forecast Sales by Channel: Volume 2006-2011

Table 99 Sandwiches: Forecast Sales by Channel: Value 2006-2011

Table 100 Sandwiches: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 101 Sandwiches: Forecast Sales by Channel: % Value Growth 2006-2011

Table 102 Sandwiches: Leading Manufacturer Shares 2006

Table 103 Sandwiches: Leading Brand Shares 2006

READY MEALS IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 104 Ready Meals: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 105 Ready Meals: Impulse Channels vs Mass Retail by Value 2001-2006

CARBONATES IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 106 Carbonates: Sales by Channel: Volume 2001-2006

Table 107 Carbonates: Sales by Channel: Value 2001-2006

Table 108 Carbonates: Sales by Channel: % Volume Growth 2001-2006

Table 109 Carbonates: Sales by Channel: % Value Growth 2001-2006

Table 110 Carbonates: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 111 Carbonates: Impulse Channels vs Mass Retail by Value 2001-2006

Table 112 Carbonates: Seasonal Sales by Value: % Value 2006

Table 113 Carbonates: Forecast Sales by Channel: Volume 2006-2011

Table 114 Carbonates: Forecast Sales by Channel: Value 2006-2011

Table 115 Carbonates: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 116 Carbonates: Forecast Sales by Channel: % Value Growth 2006-2011

Table 117 Carbonates: Leading Manufacturer Shares 2006

Table 118 Carbonates: Leading Brand Shares 2006

FRUIT/VEGETABLE JUICE IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 119 Fruit/Vegetable Juice: Sales by Channel: Volume 2001-2006

Table 120 Fruit/Vegetable Juice: Sales by Channel: Value 2001-2006

Table 121 Fruit/Vegetable Juice: Sales by Channel: % Volume Growth 2001-2006

Table 122 Fruit/Vegetable Juice: Sales by Channel: % Value Growth 2001-2006

Table 123 Fruit/Vegetable Juice: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 124 Fruit/Vegetable Juice: Impulse Channels vs Mass Retail by Value 2001-2006

Table 125 Fruit/Vegetable Juice: Seasonal Sales by Value: % Value 2006

Table 126 Fruit/Vegetable Juice: Forecast Sales by Channel: Volume 2006-2011

Table 127 Fruit/Vegetable Juice: Forecast Sales by Channel: Value 2006-2011

Table 128 Fruit/Vegetable Juice: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 129 Fruit/Vegetable Juice: Forecast Sales by Channel: % Value Growth 2006-2011

Table 130 Fruit/Vegetable Juice: Leading Manufacturer Shares 2006

Table 131 Fruit/Vegetable Juice: Leading Brand Shares 2006

BOTTLED WATER IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 132 Bottled Water: Sales by Channel: Volume 2001-2006

Table 133 Bottled Water: Sales by Channel: Value 2001-2006

Table 134 Bottled Water: Sales by Channel: % Volume Growth 2001-2006

Table 135 Bottled Water: Sales by Channel: % Value Growth 2001-2006

Table 136 Bottled Water: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 137 Bottled Water: Impulse Channels vs Mass Retail by Value 2001-2006

Table 138 Bottled Water: Seasonal Sales by Value: % Value 2006

Table 139 Bottled Water: Forecast Sales by Channel: Volume 2006-2011

Table 140 Bottled Water: Forecast Sales by Channel: Value 2006-2011

Table 141 Bottled Water: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 142 Bottled Water: Forecast Sales by Channel: % Value Growth 2006-2011

Table 143 Bottled Water: Leading Manufacturer Shares 2006

Table 144 Bottled Water: Leading Brand Shares 2006

RTD TEA IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 145 RTD Tea: Sales by Channel: Volume 2001-2006

Table 146 RTD Tea: Sales by Channel: Value 2001-2006

Table 147 RTD Tea: Sales by Channel: % Volume Growth 2001-2006

Table 148 RTD Tea: Sales by Channel: % Value Growth 2001-2006

Table 149 RTD Tea: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 150 RTD Tea: Impulse Channels vs Mass Retail by Value 2001-2006

Table 151 RTD Tea: Seasonal Sales by Value: % Value 2006

Table 152 RTD Tea: Forecast Sales by Channel: Volume 2006-2011

Table 153 RTD Tea: Forecast Sales by Channel: Value 2006-2011

Table 154 RTD Tea: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 155 RTD Tea: Forecast Sales by Channel: % Value Growth 2006-2011

Table 156 RTD Tea: Leading Manufacturer Shares 2006

Table 157 RTD Tea: Leading Brand Shares 2006

FUNCTIONAL DRINKS IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 158 Functional Drinks: Sales by Channel: Volume 2001-2006

Table 159 Functional Drinks: Sales by Channel: Value 2001-2006

Table 160 Functional Drinks: Sales by Channel: % Volume Growth 2001-2006

Table 161 Functional Drinks: Sales by Channel: % Value Growth 2001-2006

Table 162 Functional Drinks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 163 Functional Drinks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 164 Functional Drinks: Seasonal Sales by Value: % Value 2006

Table 165 Functional Drinks: Forecast Sales by Channel: Volume 2006-2011

Table 166 Functional Drinks: Forecast Sales by Channel: Value 2006-2011

Table 167 Functional Drinks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 168 Functional Drinks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 169 Functional Drinks: Leading Manufacturer Shares 2006

Table 170 Functional Drinks: Leading Brand Shares 2006

DAIRY DRINKS IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 171 Dairy Drinks: Sales by Channel: Volume 2001-2006

Table 172 Dairy Drinks: Sales by Channel: Value 2001-2006

Table 173 Dairy Drinks: Sales by Channel: % Volume Growth 2001-2006

Table 174 Dairy Drinks: Sales by Channel: % Value Growth 2001-2006

Table 175 Dairy Drinks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 176 Dairy Drinks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 177 Dairy Drinks: Seasonal Sales by Value: % Value 2006

Table 178 Dairy Drinks: Forecast Sales by Channel: Volume 2006-2011

Table 179 Dairy Drinks: Forecast Sales by Channel: Value 2006-2011

Table 180 Dairy Drinks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 181 Dairy Drinks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 182 Dairy Drinks: Leading Manufacturer Shares 2006

Table 183 Dairy Drinks: Leading Brand Shares 2006

BEER IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 184 Beer: Sales by Channel: Volume 2001-2006

Table 185 Beer: Sales by Channel: Value 2001-2006

Table 186 Beer: Sales by Channel: % Volume Growth 2001-2006

Table 187 Beer: Sales by Channel: % Value Growth 2001-2006

Table 188 Beer: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 189 Beer: Impulse Channels vs Mass Retail by Value 2001-2006

Table 190 Beer: Seasonal Sales by Value: % Value 2006

Table 191 Beer: Forecast Sales by Channel: Volume 2006-2011

Table 192 Beer: Forecast Sales by Channel: Value 2006-2011

Table 193 Beer: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 194 Beer: Forecast Sales by Channel: % Value Growth 2006-2011

Table 195 Beer: Leading Manufacturer Shares 2006

Table 196 Beer: Leading Brand Shares 2006

RTDS IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 197 RTDs: Sales by Channel: Volume 2001-2006

Table 198 RTDs: Sales by Channel: Value 2001-2006

Table 199 RTDs: Sales by Channel: % Volume Growth 2001-2006

Table 200 RTDs: Sales by Channel: % Value Growth 2001-2006

Table 201 RTDs: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 202 RTDs: Impulse Channels vs Mass Retail by Value 2001-2006

Table 203 RTDs: Seasonal Sales by Value: % Value 2006

Table 204 RTDs: Forecast Sales by Channel: Volume 2006-2011

Table 205 RTDs: Forecast Sales by Channel: Value 2006-2011

Table 206 RTDs: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 207 RTDs: Forecast Sales by Channel: % Value Growth 2006-2011

Table 208 RTDs: Leading Manufacturer Shares 2006

Table 209 RTDs: Leading Brand Shares 2006

WINE IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 210 Wine: Sales by Channel: Volume 2001-2006

Table 211 Wine: Sales by Channel: Value 2001-2006

Table 212 Wine: Sales by Channel: % Volume Growth 2001-2006

Table 213 Wine: Sales by Channel: % Value Growth 2001-2006

Table 214 Wine: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 215 Wine: Impulse Channels vs Mass Retail by Value 2001-2006

Table 216 Wine: Seasonal Sales by Value: % Value 2006

Table 217 Wine: Forecast Sales by Channel: Volume 2006-2011

Table 218 Wine: Forecast Sales by Channel: Value 2006-2011

Table 219 Wine: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 220 Wine: Forecast Sales by Channel: % Value Growth 2006-2011

SPIRITS IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 221 Spirits: Sales by Channel: Volume 2001-2006

Table 222 Spirits: Sales by Channel: Value 2001-2006

Table 223 Spirits: Sales by Channel: % Volume Growth 2001-2006

Table 224 Spirits: Sales by Channel: % Value Growth 2001-2006

Table 225 Spirits: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 226 Spirits: Impulse Channels vs Mass Retail by Value 2001-2006

Table 227 Spirits: Seasonal Sales by Value: % Value 2006

Table 228 Spirits: Forecast Sales by Channel: Volume 2006-2011

Table 229 Spirits: Forecast Sales by Channel: Value 2006-2011

Table 230 Spirits: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 231 Spirits: Forecast Sales by Channel: % Value Growth 2006-2011

Table 232 Spirits: Leading Manufacturer Shares 2006

Table 233 Spirits: Leading Brand Shares 2006

COLD DRINKS IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 234 Cold Drinks: Sales by Channel: Volume 2001-2006

Table 235 Cold Drinks: Sales by Channel: Value 2001-2006

Table 236 Cold Drinks: Sales by Channel: % Volume Growth 2001-2006

Table 237 Cold Drinks: Sales by Channel: % Value Growth 2001-2006

Table 238 Cold Drinks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 239 Cold Drinks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 240 Cold Drinks: Seasonal Sales by Value: % Value 2006

Table 241 Cold Drinks: Forecast Sales by Channel: Volume 2006-2011

Table 242 Cold Drinks: Forecast Sales by Channel: Value 2006-2011

Table 243 Cold Drinks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 244 Cold Drinks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 245 Cold Drinks: Leading Manufacturer Shares 2006

Table 246 Cold Drinks: Leading Brand Shares 2006

TEA IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 247 Tea: Sales by Channel: Volume 2001-2006

Table 248 Tea: Sales by Channel: Value 2001-2006

Table 249 Tea: Sales by Channel: % Volume Growth 2001-2006

Table 250 Tea: Sales by Channel: % Value Growth 2001-2006

Table 251 Tea: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 252 Tea: Impulse Channels vs Mass Retail by Value 2001-2006

Table 253 Tea: Seasonal Sales by Value: % Value 2006

Table 254 Tea: Forecast Sales by Channel: Volume 2006-2011

Table 255 Tea: Forecast Sales by Channel: Value 2006-2011

Table 256 Tea: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 257 Tea: Forecast Sales by Channel: % Value Growth 2006-2011

Table 258 Tea: Leading Manufacturer Shares 2006

Table 259 Tea: Leading Brand Shares 2006

COFFEE IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 260 Coffee: Sales by Channel: Volume 2001-2006

Table 261 Coffee: Sales by Channel: Value 2001-2006

Table 262 Coffee: Sales by Channel: % Volume Growth 2001-2006

Table 263 Coffee: Sales by Channel: % Value Growth 2001-2006

Table 264 Coffee: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 265 Coffee: Impulse Channels vs Mass Retail by Value 2001-2006

Table 266 Coffee: Seasonal Sales by Value: % Value 2006

Table 267 Coffee: Forecast Sales by Channel: Volume 2006-2011

Table 268 Coffee: Forecast Sales by Channel: Value 2006-2011

Table 269 Coffee: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 270 Coffee: Forecast Sales by Channel: % Value Growth 2006-2011

Table 271 Coffee: Leading Manufacturer Shares 2006

Table 272 Coffee: Leading Brand Shares 2006

HOT CHOCOLATE IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 273 Hot Chocolate: Sales by Channel: Volume 2001-2006

Table 274 Hot Chocolate: Sales by Channel: Value 2001-2006

Table 275 Hot Chocolate: Sales by Channel: % Volume Growth 2001-2006

Table 276 Hot Chocolate: Sales by Channel: % Value Growth 2001-2006

Table 277 Hot Chocolate: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 278 Hot Chocolate: Impulse Channels vs Mass Retail by Value 2001-2006

Table 279 Hot Chocolate: Seasonal Sales by Value: % Value 2006

Table 280 Hot Chocolate: Forecast Sales by Channel: Volume 2006-2011

Table 281 Hot Chocolate: Forecast Sales by Channel: Value 2006-2011

Table 282 Hot Chocolate: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 283 Hot Chocolate: Forecast Sales by Channel: % Value Growth 2006-2011

Table 284 Hot Chocolate: Leading Manufacturer Shares 2006

Table 285 Hot Chocolate: Leading Brand Shares 2006

SOUP IN ITALY

SECTOR SNAPSHOT

SECTOR DATA

Table 286 Soup: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 287 Soup: Impulse Channels vs Mass Retail by Value 2001-2006

FOODSERVICE IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 288 Impulse Food and Drink Sales through Foodservice: Value 2001-2006

Table 289 Impulse Food and Drink Sales through Foodservice: % Value Growth 2001-2006

Table 290 Foodservice: Number of Outlets: Units 2001-2006

Table 291 Foodservice: Outlets per Leading Operator 2004-2006

Table 292 Foodservice: Forecast Number of Outlets: Units 2006-2011

Table 293 Forecast Impulse Food and Drink Sales through Foodservice: Value 2006-2011

Table 294 Forecast Impulse Food and Drink Sales through Foodservice: % Value Growth 2006-2011

KIOSKS IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 295 Impulse Food and Drink Sales through Kiosks: Value 2001-2006

Table 296 Impulse Food and Drink Sales through Kiosks: % Value Growth 2001-2006

Table 297 Kiosks: Number of Outlets: Units 2001-2006

Table 298 Kiosks: Outlets per Leading Operator 2004-2006

Table 299 Kiosks: Forecast Number of Outlets: Units 2006-2011

Table 300 Forecast Impulse Food and Drink Sales through Kiosks: Value 2006-2011

Table 301 Forecast Impulse Food and Drink Sales through Kiosks: % Value Growth 2006-2011

FORECOURT RETAILING IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 302 Impulse Food and Drink Sales through Forecourt Retailing: Value 2001-2006

Table 303 Impulse Food and Drink Sales through Forecourt Retailing: % Value Growth 2001-2006

Table 304 Forecourt Retailing: Number of Outlets: Units 2001-2006

Table 305 Forecourt Retailing: Outlets per Leading Operator 2006

Table 306 Forecourt Retailing: Forecast Number of Outlets: Units 2006-2011

Table 307 Forecast Impulse Food and Drink Sales through Forecourt Retailing: Value 2006-2011

Table 308 Forecast Impulse Food and Drink Sales through Forecourt Retailing: % Value Growth 2006-2011

VENDING IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 309 Impulse Food and Drink Sales through Vending: Value 2001-2006

Table 310 Impulse Food and Drink Sales through Vending: % Value Growth 2001-2006

Table 311 Vending: Number of Machines: Units 2001-2006

Table 312 Vending: Machines per Leading Operator 2006

Table 313 Vending: Forecast Number of Machines: Units 2006-2011

Table 314 Forecast Impulse Food and Drink Sales through Vending: Value 2006-2011

Table 315 Forecast Impulse Food and Drink Sales through Vending: % Value Growth 2006-2011

DUTY FREE IN ITALY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 316 Impulse Food and Drink Sales through Duty Free: Value 2001-2006

Table 317 Impulse Food and Drink Sales through Duty Free: % Value Growth 2001-2006

Table 318 Duty Free: Number of Outlets: Units 2001-2006

Table 319 Duty Free: Outlets per Leading Operator 2006

Table 320 Duty Free: Forecast Number of Outlets: Units 2006-2011

Table 321 Forecast Impulse Food and Drink Sales through Duty Free: Value 2006-2011

Table 322 Forecast Impulse Food and Drink Sales through Duty Free: % Value Growth 2006-2011

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