Impulse
Impulse Food and Drink Channels

Impulse Food And Drink Channels in Sweden

Sweden

Euromonitor International's Impulse Food And Drink Channels in Sweden report analyses food and drink sales (2000-2005) through outlets including foodservice, kiosks, service stations, duty free and vending machines. The number of outlets, key companies and the factors influencing food and drink sales including, economic context, consumer lifestyles, tourism and seasonal consumption are analysed. Forecasts to 2010 illustrate how the market is set to change.

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Tables: 371  |  Publication date: Sep 2007
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GBP950.00

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Product coverage

Breakdown by channel; Breakdown by product category

Executive summary

Consumer demand for convenience

Sales through impulse channels continued to grow during 2006, mainly driven by increasing consumer demand for convenience. Busier lifestyles spurred a clear shift in consumer behaviour, with Swedes increasingly replacing the traditional lunch at a restaurant for a quick sandwich or a snack in a café or by their desks. Cooking was increasingly seen as something done at weekends, spurring sales of ready meals for weekday consumption. Many impulse outlets also had longer opening hours than mass retail, which was an added bonus for those consumers who were short of time.

Overall, developments through the impulse channels were boosted by higher levels of disposable income, allowing Swedish consumers to increasingly choose convenience over price in their daily shopping and consumption, a shift, which strongly benefited sales through a majority of impulse channels, apart from the obvious exception of duty free.

Operators meeting the trend for convenience

Growth was further underpinned by operators, which increasingly adapted their services to meet the growing trend for convenience. By focusing on competitiveness and profitability, most operators focused on developing their existing outlets rather than expanding in numerical terms, in particular among kiosks and forecourt retailers. By developing larger outlets, offering more varied product ranges, operators in these channels aimed to meet an increasing part of the daily requirements from a wider consumer base, thus becoming an accepted and more convenient substitute to grocery shopping. This development included the introduction of more specialised products such as fast food, bake-off and coffee bars in order to add extra value to the overall store concept.

Convenience was also a key driver of growth in foodservice, the largest channel in impulse sales. This spurred a significant increase in more convenient outlets, such as cafés, which often sell comprehensive ranges of sandwiches and salads for a quick lunch or snack alternatives.

Long, warm summer boosting sales in many channels

The summer of 2006 was one of the warmest and longest in Swedish history. This had a strong effect on general impulse sales as the peak period for many core impulse products became longer, such as ice cream and cold drinks, thus boosting sales. This in turn benefited those channels holding a large degree of seasonable products in its assortment, such as kiosks. This channel also profited from more people spending time outdoors, as well as higher number of tourists, again increasing demand for those products that kiosks specialise in, such as ice cream and cold drinks. Foodservice benefited as the long, warm summer evenings saw more consumers opt for a meal or a drink out.

Kiosks benefits from expansion amongst leading players

Kiosks were the most dynamic channel in the Swedish impulse market in 2006 in terms of value growth. While the long, hot summer was one of the key reasons for this growth, the channel also strongly benefited from active development activities from the two main players, Pressbyrån and 7-Eleven, which successfully expanded their ranges and services in line with current trends. Increased number of outlets, strategically placed in busy locations with many people, allowed these two players to reach an increasing number of consumers. Both chains also expanded their product ranges to make them better aligned to the convenience and snacking trends, and increasingly offered added services such as fast food and fresh bakery products, as well as wide varieties of coffee.

In value terms, foodservice retained its position as the biggest distribution channel in impulse sales. Nearly all product areas in the channel achieved positive growth over the review period with some, notably fast food, benefiting from consumers’ limited spare time, whereas others, such as full-service restaurants, profited from increasingly affluent consumers.

RTD coffee seen as summers substitute for hot coffee

Relatively new to the Swedish market, RTD coffee was the most dynamic product category within impulse channels in 2006, albeit from a low base. It was also the smallest category, valued at SEK6.2 million in 2006, compared with SEK23.6 billion for unpackaged coffee. With the majority of sales being generated in Q3, RTD coffee reinforced its position as a popular substitute to ordinary coffee in hot weather and with the warm summer of 2006, market conditions could not have been better. Sales of many other summer seasonal products such as ice cream, cold drinks and bottled water also performed well during 2006.

Sandwiches was the undisputed winner of the convenience trend, as reflected by strong double-digit growth recorded in 2006. Intense product innovation from manufacturers saw many premium, low-fat and whole-grain varieties enter the market, successfully meeting growing consumer demands for new flavours and healthy products. Sales were further spurred by more operators starting to sell sandwiches as well as increasing their ranges, thus improving availability and product choice.

In value terms, coffee sales continued to be the most significant product in impulse channels by a considerable margin in 2006, contributing with around 43% of total value growth within the impulse channels. Swedish consumers are amongst the top consumers of coffee in the world, and the channels used for distribution served demand well, while growing preferences for continental versions such as espresso, latte and cappuccino also increased, thereby boosting sales further.

Table of contents

IMPULSE FOOD AND DRINK CHANNELS IN SWEDEN : MARKET INSIGHT

EXECUTIVE SUMMARY

Consumer demand for convenience

Operators meeting the trend for convenience

Long, warm summer boosting sales in many channels

Kiosks benefits from expansion amongst leading players

RTD coffee seen as summers substitute for hot coffee

KEY TRENDS AND DEVELOPMENTS

Higher disposable incomes drive out-of-home consumption culture

More single-person households increase demand for convenience

Own transport most popular mode of travel

Increase in tourism spurs growth in impulse channel sales

Increased consolidation results in higher revenue per outlet

Impulse channels are being challenged by mass retail

Increased focus on health is providing new market opportunities for manufacturers

Increased demand for higher-quality, ecological and fair trade products

MARKET DATA

Table 1 Number of Outlets/Machines by Impulse Channel: Units 2001-2006

Table 2 Number of Outlets/Machines by Impulse Channel: % Unit Growth 2001-2006

Table 3 Impulse Food and Drink Channel Sales: Value 2001-2006

Table 4 Impulse Food and Drink Channel Sales: % Value Growth 2001-2006

Table 5 Impulse Channels as a Proportion of Total Sales: % Value 2001-2006

Table 6 Q3 Packaged Food Sales by Impulse Channel: % Value 2006

Table 7 Q3 Packaged Drinks Sales by Impulse Channel: % Value 2006

Table 8 Q3 Unpackaged Drinks Sales by Impulse Channel: % Value 2006

Table 9 Packaged Food Unit Prices by Impulse Channel 2006

Table 10 Packaged Drinks Unit Prices by Impulse Channel 2006

Table 11 Unpackaged Drinks Unit Prices by Impulse Channel 2006

Table 12 Forecast Impulse Food and Drink Channel Sales: Value 2006-2011

Table 13 Forecast Impulse Food and Drink Channel Sales: % Value Growth 2006-2011

DEFINITIONS

LOCAL COMPANY PROFILES - SWEDEN

AB SVENSKA SHELL - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 1 Svenska Shell AB: Competitive Position 2006

CARLSBERG A/S - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

Summary 2 Carlsberg: Operational Indicators 2006

COCA-COLA DRYCKER SVERIGE AB - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

Summary 3 Coca-Cola Drycker Sverige AB: Operational Indicators 2006

FOLKETS HUS & PARKER AB - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Folkets Hus & Parker: Competitive Position 2006

JOB MEAL - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 5 Job Meal: Competitive Position 2006

KRAFT FOODS INC - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

Summary 6 Kraft Foods: Operational Indicators 2006

LFV GROUP - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Luftfartsverket: Competitive Position 2006

LITHELLS AB - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 8 Lithells : Competitive Position 2006

LöFBERGS LILA AB - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

MARKETING ACTIVITY

COMPETITIVE POSITIONING

Summary 9 Löfbergs Lila AB: Operational Indicators 2006

NUANCE GROUP AG, THE - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 The Nuance Group AG: Competitive Position 2006

REITAN SERVICE HANDEL AB - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 11 Reitan Service Handel AB: Competitive Position 2006

SELECTA AB - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 12 Selecta AB: Competitive Position 2006

STATOIL DETALJHANDEL AB - IMPULSE FOOD AND DRINK CHANNELS - SWEDEN

STRATEGIC DIRECTION

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 13 Statoil Detaljhandel AB: Competitive Position 2006

CONFECTIONERY IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 14 Confectionery: Sales by Channel: Volume 2001-2006

Table 15 Confectionery: Sales by Channel: Value 2001-2006

Table 16 Confectionery: Sales by Channel: % Volume Growth 2001-2006

Table 17 Confectionery: Sales by Channel: % Value Growth 2001-2006

Table 18 Confectionery: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 19 Confectionery: Impulse Channels vs Mass Retail by Value 2001-2006

Table 20 Confectionery: Seasonal Sales by Value: % Value 2006

Table 21 Confectionery: Forecast Sales by Channel: Volume 2006-2011

Table 22 Confectionery: Forecast Sales by Channel: Value 2006-2011

Table 23 Confectionery: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 24 Confectionery: Forecast Sales by Channel: % Value Growth 2006-2011

Table 25 Confectionery: Leading Manufacturer Shares 2006

Table 26 Confectionery: Leading Brand Shares 2006

SWEET AND SAVOURY SNACKS IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 27 Sweet and Savoury Snacks: Sales by Channel: Volume 2001-2006

Table 28 Sweet and Savoury Snacks: Sales by Channel: Value 2001-2006

Table 29 Sweet and Savoury Snacks: Sales by Channel: % Volume Growth 2001-2006

Table 30 Sweet and Savoury Snacks: Sales by Channel: % Value Growth 2001-2006

Table 31 Sweet and Savoury Snacks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 32 Sweet and Savoury Snacks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 33 Sweet and Savoury Snacks: Seasonal Sales by Value: % Value 2006

Table 34 Sweet and Savoury Snacks: Forecast Sales by Channel: Volume 2006-2011

Table 35 Sweet and Savoury Snacks: Forecast Sales by Channel: Value 2006-2011

Table 36 Sweet and Savoury Snacks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 37 Sweet and Savoury Snacks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 38 Sweet and Savoury Snacks: Leading Manufacturer Shares 2006

Table 39 Sweet and Savoury Snacks: Leading Brand Shares 2006

BISCUITS IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 40 Biscuits: Sales by Channel: Volume 2001-2006

Table 41 Biscuits: Sales by Channel: Value 2001-2006

Table 42 Biscuits: Sales by Channel: % Volume Growth 2001-2006

Table 43 Biscuits: Sales by Channel: % Value Growth 2001-2006

Table 44 Biscuits: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 45 Biscuits: Impulse Channels vs Mass Retail by Value 2001-2006

Table 46 Biscuits: Seasonal Sales by Value: % Value 2006

Table 47 Biscuits: Forecast Sales by Channel: Volume 2006-2011

Table 48 Biscuits: Forecast Sales by Channel: Value 2006-2011

Table 49 Biscuits: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 50 Biscuits: Forecast Sales by Channel: % Value Growth 2006-2011

Table 51 Biscuits: Leading Manufacturer Shares 2006

Table 52 Biscuits: Leading Brand Shares 2006

PACKAGED/INDUSTRIAL CAKES IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 53 Packaged/Industrial Cakes: Sales by Channel: Volume 2001-2006

Table 54 Packaged/Industrial Cakes: Sales by Channel: Value 2001-2006

Table 55 Packaged/Industrial Cakes: Sales by Channel: % Volume Growth 2001-2006

Table 56 Packaged/Industrial Cakes: Sales by Channel: % Value Growth 2001-2006

Table 57 Packaged/Industrial Cakes: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 58 Packaged/Industrial Cakes: Impulse Channels vs Mass Retail by Value 2001-2006

Table 59 Packaged/Industrial Cakes: Seasonal Sales by Value: % Value 2006

Table 60 Packaged/Industrial Cakes: Forecast Sales by Channel: Volume 2006-2011

Table 61 Packaged/Industrial Cakes: Forecast Sales by Channel: Value 2006-2011

Table 62 Packaged/Industrial Cakes: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 63 Packaged/Industrial Cakes: Forecast Sales by Channel: % Value Growth 2006-2011

Table 64 Packaged/Industrial Cakes: Leading Manufacturer Shares 2006

Table 65 Packaged/Industrial Cakes: Leading Brand Shares 2006

ICE CREAM IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 66 Ice Cream: Sales by Channel: Volume 2001-2006

Table 67 Ice Cream: Sales by Channel: Value 2001-2006

Table 68 Ice Cream: Sales by Channel: % Volume Growth 2001-2006

Table 69 Ice Cream: Sales by Channel: % Value Growth 2001-2006

Table 70 Ice Cream: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 71 Ice Cream: Impulse Channels vs Mass Retail by Value 2001-2006

Table 72 Ice Cream: Seasonal Sales by Value: % Value 2006

Table 73 Ice Cream: Forecast Sales by Channel: Volume 2006-2011

Table 74 Ice Cream: Forecast Sales by Channel: Value 2006-2011

Table 75 Ice Cream: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 76 Ice Cream: Forecast Sales by Channel: % Value Growth 2006-2011

Table 77 Ice Cream: Leading Manufacturer Shares 2006

Table 78 Ice Cream: Leading Brand Shares 2006

CHILLED DAIRY DESSERTS AND SNACKS IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 79 Chilled Dairy Desserts and Snacks: Sales by Channel: Volume 2001-2006

Table 80 Chilled Dairy Desserts and Snacks: Sales by Channel: Value 2001-2006

Table 81 Chilled Dairy Desserts and Snacks: Sales by Channel: % Volume Growth 2001-2006

Table 82 Chilled Dairy Desserts and Snacks: Sales by Channel: % Value Growth 2001-2006

Table 83 Chilled Dairy Desserts and Snacks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 84 Chilled Dairy Desserts and Snacks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 85 Chilled Dairy Desserts and Snacks: Seasonal Sales by Value: % Value 2006

Table 86 Chilled Dairy Desserts and Snacks: Forecast Sales by Channel: Volume 2006-2011

Table 87 Chilled Dairy Desserts and Snacks: Forecast Sales by Channel: Value 2006-2011

Table 88 Chilled Dairy Desserts and Snacks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 89 Chilled Dairy Desserts and Snacks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 90 Chilled Dairy Desserts and Snacks: Leading Manufacturer Shares 2006

Table 91 Chilled Dairy Desserts and Snacks: Leading Brand Shares 2006

SANDWICHES IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 92 Sandwiches: Sales by Channel: Volume 2001-2006

Table 93 Sandwiches: Sales by Channel: Value 2001-2006

Table 94 Sandwiches: Sales by Channel: % Volume Growth 2001-2006

Table 95 Sandwiches: Sales by Channel: % Value Growth 2001-2006

Table 96 Sandwiches: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 97 Sandwiches: Impulse Channels vs Mass Retail by Value 2001-2006

Table 98 Sandwiches: Seasonal Sales by Value: % Value 2006

Table 99 Sandwiches: Forecast Sales by Channel: Volume 2006-2011

Table 100 Sandwiches: Forecast Sales by Channel: Value 2006-2011

Table 101 Sandwiches: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 102 Sandwiches: Forecast Sales by Channel: % Value Growth 2006-2011

Table 103 Sandwiches: Leading Manufacturer Shares 2006

Table 104 Sandwiches: Leading Brand Shares 2006

READY MEALS IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 105 Ready Meals: Sales by Channel: Volume 2001-2006

Table 106 Ready Meals: Sales by Channel: Value 2001-2006

Table 107 Ready Meals: Sales by Channel: % Volume Growth 2001-2006

Table 108 Ready Meals: Sales by Channel: % Value Growth 2001-2006

Table 109 Ready Meals: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 110 Ready Meals: Impulse Channels vs Mass Retail by Value 2001-2006

Table 111 Ready Meals: Seasonal Sales by Value: % Value 2006

Table 112 Ready Meals: Forecast Sales by Channel: Volume 2006-2011

Table 113 Ready Meals: Forecast Sales by Channel: Value 2006-2011

Table 114 Ready Meals: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 115 Ready Meals: Forecast Sales by Channel: % Value Growth 2006-2011

Table 116 Ready Meals: Leading Manufacturer Shares 2006

Table 117 Ready Meals: Leading Brand Shares 2006

CARBONATES IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 118 Carbonates: Sales by Channel: Volume 2001-2006

Table 119 Carbonates: Sales by Channel: Value 2001-2006

Table 120 Carbonates: Sales by Channel: % Volume Growth 2001-2006

Table 121 Carbonates: Sales by Channel: % Value Growth 2001-2006

Table 122 Carbonates: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 123 Carbonates: Impulse Channels vs Mass Retail by Value 2001-2006

Table 124 Carbonates: Seasonal Sales by Value: % Value 2006

Table 125 Carbonates: Forecast Sales by Channel: Volume 2006-2011

Table 126 Carbonates: Forecast Sales by Channel: Value 2006-2011

Table 127 Carbonates: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 128 Carbonates: Forecast Sales by Channel: % Value Growth 2006-2011

Table 129 Carbonates: Leading Manufacturer Shares 2006

Table 130 Carbonates: Leading Brand Shares 2006

FRUIT/VEGETABLE JUICE IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 131 Fruit/Vegetable Juice: Sales by Channel: Volume 2001-2006

Table 132 Fruit/Vegetable Juice: Sales by Channel: Value 2001-2006

Table 133 Fruit/Vegetable Juice: Sales by Channel: % Volume Growth 2001-2006

Table 134 Fruit/Vegetable Juice: Sales by Channel: % Value Growth 2001-2006

Table 135 Fruit/Vegetable Juice: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 136 Fruit/Vegetable Juice: Impulse Channels vs Mass Retail by Value 2001-2006

Table 137 Fruit/Vegetable Juice: Seasonal Sales by Value: % Value 2006

Table 138 Fruit/Vegetable Juice: Forecast Sales by Channel: Volume 2006-2011

Table 139 Fruit/Vegetable Juice: Forecast Sales by Channel: Value 2006-2011

Table 140 Fruit/Vegetable Juice: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 141 Fruit/Vegetable Juice: Forecast Sales by Channel: % Value Growth 2006-2011

Table 142 Fruit/Vegetable Juice: Leading Manufacturer Shares 2006

Table 143 Fruit/Vegetable Juice: Leading Brand Shares 2006

BOTTLED WATER IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 144 Bottled Water: Sales by Channel: Volume 2001-2006

Table 145 Bottled Water: Sales by Channel: Value 2001-2006

Table 146 Bottled Water: Sales by Channel: % Volume Growth 2001-2006

Table 147 Bottled Water: Sales by Channel: % Value Growth 2001-2006

Table 148 Bottled Water: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 149 Bottled Water: Impulse Channels vs Mass Retail by Value 2001-2006

Table 150 Bottled Water: Seasonal Sales by Value: % Value 2006

Table 151 Bottled Water: Forecast Sales by Channel: Volume 2006-2011

Table 152 Bottled Water: Forecast Sales by Channel: Value 2006-2011

Table 153 Bottled Water: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 154 Bottled Water: Forecast Sales by Channel: % Value Growth 2006-2011

Table 155 Bottled Water: Leading Manufacturer Shares 2006

Table 156 Bottled Water: Leading Brand Shares 2006

RTD TEA IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 157 RTD Tea: Sales by Channel: Volume 2001-2006

Table 158 RTD Tea: Sales by Channel: Value 2001-2006

Table 159 RTD Tea: Sales by Channel: % Volume Growth 2001-2006

Table 160 RTD Tea: Sales by Channel: % Value Growth 2001-2006

Table 161 RTD Tea: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 162 RTD Tea: Impulse Channels vs Mass Retail by Value 2001-2006

Table 163 RTD Tea: Seasonal Sales by Value: % Value 2006

Table 164 RTD Tea: Forecast Sales by Channel: Volume 2006-2011

Table 165 RTD Tea: Forecast Sales by Channel: Value 2006-2011

Table 166 RTD Tea: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 167 RTD Tea: Forecast Sales by Channel: % Value Growth 2006-2011

Table 168 RTD Tea: Leading Manufacturer Shares 2006

Table 169 RTD Tea: Leading Brand Shares 2006

RTD COFFEE IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 170 RTD Coffee: Sales by Channel: Volume 2001-2006

Table 171 RTD Coffee: Sales by Channel: Value 2001-2006

Table 172 RTD Coffee: Sales by Channel: % Volume Growth 2001-2006

Table 173 RTD Coffee: Sales by Channel: % Value Growth 2001-2006

Table 174 RTD Coffee: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 175 RTD Coffee: Impulse Channels vs Mass Retail by Value 2001-2006

Table 176 RTD Coffee: Seasonal Sales by Value: % Value 2006

Table 177 RTD Coffee: Forecast Sales by Channel: Volume 2006-2011

Table 178 RTD Coffee: Forecast Sales by Channel: Value 2006-2011

Table 179 RTD Coffee: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 180 RTD Coffee: Forecast Sales by Channel: % Value Growth 2006-2011

Table 181 RTD Coffee: Leading Manufacturer Shares 2006

Table 182 RTD Coffee: Leading Brand Shares 2006

FUNCTIONAL DRINKS IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 183 Functional Drinks: Sales by Channel: Volume 2001-2006

Table 184 Functional Drinks: Sales by Channel: Value 2001-2006

Table 185 Functional Drinks: Sales by Channel: % Volume Growth 2001-2006

Table 186 Functional Drinks: Sales by Channel: % Value Growth 2001-2006

Table 187 Functional Drinks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 188 Functional Drinks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 189 Functional Drinks: Seasonal Sales by Value: % Value 2006

Table 190 Functional Drinks: Forecast Sales by Channel: Volume 2006-2011

Table 191 Functional Drinks: Forecast Sales by Channel: Value 2006-2011

Table 192 Functional Drinks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 193 Functional Drinks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 194 Functional Drinks: Leading Manufacturer Shares 2006

Table 195 Functional Drinks: Leading Brand Shares 2006

DAIRY DRINKS IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 196 Dairy Drinks: Sales by Channel: Volume 2001-2006

Table 197 Dairy Drinks: Sales by Channel: Value 2001-2006

Table 198 Dairy Drinks: Sales by Channel: % Volume Growth 2001-2006

Table 199 Dairy Drinks: Sales by Channel: % Value Growth 2001-2006

Table 200 Dairy Drinks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 201 Dairy Drinks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 202 Dairy Drinks: Seasonal Sales by Value: % Value 2006

Table 203 Dairy Drinks: Forecast Sales by Channel: Volume 2006-2011

Table 204 Dairy Drinks: Forecast Sales by Channel: Value 2006-2011

Table 205 Dairy Drinks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 206 Dairy Drinks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 207 Dairy Drinks: Leading Manufacturer Shares 2006

Table 208 Dairy Drinks: Leading Brand Shares 2006

BEER IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 209 Beer: Sales by Channel: Volume 2001-2006

Table 210 Beer: Sales by Channel: Value 2001-2006

Table 211 Beer: Sales by Channel: % Volume Growth 2001-2006

Table 212 Beer: Sales by Channel: % Value Growth 2001-2006

Table 213 Beer: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 214 Beer: Impulse Channels vs Mass Retail by Value 2001-2006

Table 215 Beer: Seasonal Sales by Value: % Value 2006

Table 216 Beer: Forecast Sales by Channel: Volume 2006-2011

Table 217 Beer: Forecast Sales by Channel: Value 2006-2011

Table 218 Beer: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 219 Beer: Forecast Sales by Channel: % Value Growth 2006-2011

Table 220 Beer: Leading Manufacturer Shares 2006

Table 221 Beer: Leading Brand Shares 2006

RTDS IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 222 RTDs: Sales by Channel: Volume 2001-2006

Table 223 RTDs: Sales by Channel: Value 2001-2006

Table 224 RTDs: Sales by Channel: % Volume Growth 2001-2006

Table 225 RTDs: Sales by Channel: % Value Growth 2001-2006

Table 226 RTDs: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 227 RTDs: Impulse Channels vs Mass Retail by Value 2001-2006

Table 228 RTDs: Seasonal Sales by Value: % Value 2006

Table 229 RTDs: Forecast Sales by Channel: Volume 2006-2011

Table 230 RTDs: Forecast Sales by Channel: Value 2006-2011

Table 231 RTDs: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 232 RTDs: Forecast Sales by Channel: % Value Growth 2006-2011

Table 233 RTDs: Leading Manufacturer Shares 2006

Table 234 RTDs: Leading Brand Shares 2006

WINE IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 235 Wine: Sales by Channel: Volume 2001-2006

Table 236 Wine: Sales by Channel: Value 2001-2006

Table 237 Wine: Sales by Channel: % Volume Growth 2001-2006

Table 238 Wine: Sales by Channel: % Value Growth 2001-2006

Table 239 Wine: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 240 Wine: Impulse Channels vs Mass Retail by Value 2001-2006

Table 241 Wine: Seasonal Sales by Value: % Value 2006

Table 242 Wine: Forecast Sales by Channel: Volume 2006-2011

Table 243 Wine: Forecast Sales by Channel: Value 2006-2011

Table 244 Wine: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 245 Wine: Forecast Sales by Channel: % Value Growth 2006-2011

SPIRITS IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 246 Spirits: Sales by Channel: Volume 2001-2006

Table 247 Spirits: Sales by Channel: Value 2001-2006

Table 248 Spirits: Sales by Channel: % Volume Growth 2001-2006

Table 249 Spirits: Sales by Channel: % Value Growth 2001-2006

Table 250 Spirits: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 251 Spirits: Impulse Channels vs Mass Retail by Value 2001-2006

Table 252 Spirits: Seasonal Sales by Value: % Value 2006

Table 253 Spirits: Forecast Sales by Channel: Volume 2006-2011

Table 254 Spirits: Forecast Sales by Channel: Value 2006-2011

Table 255 Spirits: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 256 Spirits: Forecast Sales by Channel: % Value Growth 2006-2011

Table 257 Spirits: Leading Manufacturer Shares 2006

Table 258 Spirits: Leading Brand Shares 2006

COLD DRINKS IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 259 Cold Drinks: Sales by Channel: Volume 2001-2006

Table 260 Cold Drinks: Sales by Channel: Value 2001-2006

Table 261 Cold Drinks: Sales by Channel: % Volume Growth 2001-2006

Table 262 Cold Drinks: Sales by Channel: % Value Growth 2001-2006

Table 263 Cold Drinks: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 264 Cold Drinks: Impulse Channels vs Mass Retail by Value 2001-2006

Table 265 Cold Drinks: Seasonal Sales by Value: % Value 2006

Table 266 Cold Drinks: Forecast Sales by Channel: Volume 2006-2011

Table 267 Cold Drinks: Forecast Sales by Channel: Value 2006-2011

Table 268 Cold Drinks: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 269 Cold Drinks: Forecast Sales by Channel: % Value Growth 2006-2011

Table 270 Cold Drinks: Leading Manufacturer Shares 2006

Table 271 Cold Drinks: Leading Brand Shares 2006

TEA IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 272 Tea: Sales by Channel: Volume 2001-2006

Table 273 Tea: Sales by Channel: Value 2001-2006

Table 274 Tea: Sales by Channel: % Volume Growth 2001-2006

Table 275 Tea: Sales by Channel: % Value Growth 2001-2006

Table 276 Tea: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 277 Tea: Impulse Channels vs Mass Retail by Value 2001-2006

Table 278 Tea: Seasonal Sales by Value: % Value 2006

Table 279 Tea: Forecast Sales by Channel: Volume 2006-2011

Table 280 Tea: Forecast Sales by Channel: Value 2006-2011

Table 281 Tea: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 282 Tea: Forecast Sales by Channel: % Value Growth 2006-2011

Table 283 Tea: Leading Manufacturer Shares 2006

Table 284 Tea: Leading Brand Shares 2006

COFFEE IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 285 Coffee: Sales by Channel: Volume 2001-2006

Table 286 Coffee: Sales by Channel: Value 2001-2006

Table 287 Coffee: Sales by Channel: % Volume Growth 2001-2006

Table 288 Coffee: Sales by Channel: % Value Growth 2001-2006

Table 289 Coffee: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 290 Coffee: Impulse Channels vs Mass Retail by Value 2001-2006

Table 291 Coffee: Seasonal Sales by Value: % Value 2006

Table 292 Coffee: Forecast Sales by Channel: Volume 2006-2011

Table 293 Coffee: Forecast Sales by Channel: Value 2006-2011

Table 294 Coffee: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 295 Coffee: Forecast Sales by Channel: % Value Growth 2006-2011

Table 296 Coffee: Leading Manufacturer Shares 2006

Table 297 Coffee: Leading Brand Shares 2006

HOT CHOCOLATE IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 298 Hot Chocolate: Sales by Channel: Volume 2001-2006

Table 299 Hot Chocolate: Sales by Channel: Value 2001-2006

Table 300 Hot Chocolate: Sales by Channel: % Volume Growth 2001-2006

Table 301 Hot Chocolate: Sales by Channel: % Value Growth 2001-2006

Table 302 Hot Chocolate: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 303 Hot Chocolate: Impulse Channels vs Mass Retail by Value 2001-2006

Table 304 Hot Chocolate: Seasonal Sales by Value: % Value 2006

Table 305 Hot Chocolate: Forecast Sales by Channel: Volume 2006-2011

Table 306 Hot Chocolate: Forecast Sales by Channel: Value 2006-2011

Table 307 Hot Chocolate: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 308 Hot Chocolate: Forecast Sales by Channel: % Value Growth 2006-2011

Table 309 Hot Chocolate: Leading Manufacturer Shares 2006

Table 310 Hot Chocolate: Leading Brand Shares 2006

SOUP IN SWEDEN

SECTOR SNAPSHOT

SECTOR DATA

Table 311 Soup: Sales by Channel: Volume 2001-2006

Table 312 Soup: Sales by Channel: Value 2001-2006

Table 313 Soup: Sales by Channel: % Volume Growth 2001-2006

Table 314 Soup: Sales by Channel: % Value Growth 2001-2006

Table 315 Soup: Impulse Channels vs Mass Retail by Volume 2001-2006

Table 316 Soup: Impulse Channels vs Mass Retail by Value 2001-2006

Table 317 Soup: Seasonal Sales by Value: % Value 2006

Table 318 Soup: Forecast Sales by Channel: Volume 2006-2011

Table 319 Soup: Forecast Sales by Channel: Value 2006-2011

Table 320 Soup: Forecast Sales by Channel: % Volume Growth 2006-2011

Table 321 Soup: Forecast Sales by Channel: % Value Growth 2006-2011

Table 322 Soup: Leading Manufacturer Shares 2006

Table 323 Soup: Leading Brand Shares 2006

FOODSERVICE IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 324 Impulse Food and Drink Sales through Foodservice: Value 2001-2006

Table 325 Impulse Food and Drink Sales through Foodservice: % Value Growth 2001-2006

Table 326 Foodservice: Number of Outlets: Units 2001-2006

Table 327 Foodservice: Outlets per Leading Operator 2004-2006

Table 328 Foodservice: Forecast Number of Outlets: Units 2006-2011

Table 329 Forecast Impulse Food and Drink Sales through Foodservice: Value 2006-2011

Table 330 Forecast Impulse Food and Drink Sales through Foodservice: % Value Growth 2006-2011

KIOSKS IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 331 Impulse Food and Drink Sales through Kiosks: Value 2001-2006

Table 332 Impulse Food and Drink Sales through Kiosks: % Value Growth 2001-2006

Table 333 Kiosks: Number of Outlets: Units 2001-2006

Table 334 Kiosks: Outlets per Leading Operator 2004-2006

Table 335 Kiosks: Forecast Number of Outlets: Units 2006-2011

Table 336 Forecast Impulse Food and Drink Sales through Kiosks: Value 2006-2011

Table 337 Forecast Impulse Food and Drink Sales through Kiosks: % Value Growth 2006-2011

FORECOURT RETAILING IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 338 Impulse Food and Drink Sales through Forecourt Retailing: Value 2001-2006

Table 339 Impulse Food and Drink Sales through Forecourt Retailing: % Value Growth 2001-2006

Table 340 Forecourt Retailing: Number of Outlets: Units 2001-2006

Table 341 Forecourt Retailing: Outlets per Leading Operator 2006

Table 342 Forecourt Retailing: Forecast Number of Outlets: Units 2006-2011

Table 343 Forecast Impulse Food and Drink Sales through Forecourt Retailing: Value 2006-2011

Table 344 Forecast Impulse Food and Drink Sales through Forecourt Retailing: % Value Growth 2006-2011

VENDING IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 345 Impulse Food and Drink Sales through Vending: Value 2001-2006

Table 346 Impulse Food and Drink Sales through Vending: % Value Growth 2001-2006

Table 347 Vending: Number of Machines: Units 2001-2006

Table 348 Vending: Machines per Leading Operator 2006

Table 349 Vending: Forecast Number of Machines: Units 2006-2011

Table 350 Forecast Impulse Food and Drink Sales through Vending: Value 2006-2011

Table 351 Forecast Impulse Food and Drink Sales through Vending: % Value Growth 2006-2011

DUTY FREE IN SWEDEN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 352 Impulse Food and Drink Sales through Duty Free: Value 2001-2006

Table 353 Impulse Food and Drink Sales through Duty Free: % Value Growth 2001-2006

Table 354 Duty Free: Number of Outlets: Units 2001-2006

Table 355 Duty Free: Outlets per Leading Operator 2006

Table 356 Duty Free: Forecast Number of Outlets: Units 2006-2011

Table 357 Forecast Impulse Food and Drink Sales through Duty Free: Value 2006-2011

Table 358 Forecast Impulse Food and Drink Sales through Duty Free: % Value Growth 2006-2011

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