InBev

Euromonitor International's company profile, InBev offers detailed strategic analysis of the company's business, examining its performance in the beer market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

1. INTRODUCTION

1.1 KEY FACTS

Summary 1 InBev: Key Facts

2. CORPORATE OVERVIEW

2.1 FINANCIAL PERFORMANCE

InBev posts stellar 2005 as emerging market operations come to the fore

Acquisitions and strong adspend hit net profit growth

Table 1 InBev: Financial Summary 2004-2005

2.2 GEOGRAPHIC COVERAGE

Acquisitions and price rises mask organic volume decline in Western Europe

Decline in North America for InBev but stellar growth in Latin America

Eastern Europe and Asia-Pacific post strong growth in 2005

Table 2 InBev: Sales by region 2004-2005

2.3 BUSINESS FOCUS

3. STRATEGIC OVERVIEW

3.1 OPERATIONAL STRATEGIES

Internal operations

External operations

Summary 2 InBev: Business Agreements 2004

3.2 MARKET DEVELOPMENT

InBev pole position in beer safe but competition is set to rise

InBev well placed to rule as emerging market influence is set to grow

Profitability key to InBev’s future in FABs

Valuable PepsiCo partnership to maintain InBev’s interest in soft drinks

Table 3 InBev: World sales performance of company’s major markets

4. BEER BUSINESS OF INBEV

4.1 BEER BUSINESS DEVELOPMENT

Interbrew and Ambev combine in 2004 to form InBev

Interbrew established in 1987 from the merger of Brasseries Piedboeurf and Brasseries Artois

Brahma and Antarctica come together to form AmBev in 1999

InBev invests in Russian beer in 2005; it launches Beck’s in Poland

InBev grows its Chinese market exposure and gives Brahma a global launch

InBev invests heavily in advertising in the UK; it extends its deal with Lion Nathan in Australasia

InBev makes a major Chinese acquisition in 2006 and extends its star brands in Europe

InBev linked with Ochakovo in Russia and Mohan Meakin in India

5. INBEV PERFORMANCE IN BEER

5.1 COMPETITIVE CONTEXT

InBev: top dog in global beer

InBev is the number two player in Western Europe and number four in North America

InBev dominates Latin American beer with Skol and Brahma

Top 10 player in Eastern Europe, Asia-Pacific, Africa and the Middle East, and Australasia

5.2 COMPANY WORLD MARKET SHARES

Number one global beer status is built upon a stellar lager portfolio

InBev is top dog in dark beer and the number three player in non-/low-alcohol beer

Table 4 AmBev: World Beer Shares & Rankings by Sector 2000-2004

Table 5 Interbrew NV SA: World Beer Shares & Rankings by Sector 2000-2004

Table 6 InBev: World Beer Shares & Rankings by Sector 2000-2004

5.3 COMPANY SHARES BY REGION AND SECTOR

Latin America is the bedrock of InBev’s global beer presence

InBev gears up to take on BBH and Heineken in Russia

InBev invests in star brands in troubled Western European beer

FEMSA loss hits the company’s US standing, but Labatt continues to fly the regional flag

InBev goes head-to-head with Hite Brewery in South Korea and mounts a challenge in China

Non-/low-alcohol beer is key in Africa and the Middle East; lager is InBev’s main focus in Australasia

Table 7 InBev: Regional Shares of Beer by Sector 2004

5.4 MARKETING STRATEGIES

InBev identifies global flagship brands

Strong local brands are also a key focus for InBev

InBev gives Brahma a global launch

InBev invests in advertising for star brands in the UK

InBev invests in an expansive sponsorship programme

Speciality glasses are a key marketing tool; InBev is also keen to promote social responsibility

5.5 DISTRIBUTION STRATEGIES

InBev develops a Global Field Sales Force Academy

FEMSA’s US distribution deal ends, while the rights to Lowenbrau are purchased in Russia

6. INBEV BEER BRAND ASSESSMENT

6.1 BRAND PORTFOLIO

Global Flagship Brands

Global Speciality Brands

Multi-Country Brands

Local Brands

Former Interbrew brands dominate the Western and Eastern Europe portfolio

Labatt key for InBev in North America

AmBev brands make up the bulk of the Latin American portfolio

Company boasts some Asia-Pacific brands and distributes other brands under licence

6.2 NEW PRODUCT DEVELOPMENT

InBev focuses on extending key brands

Brahma is given a global roll out, whilst Stella Artois and Beck’s see increased exposure

Castlemaine XXXX and Boddingtons go extra cold, while new Jupiler and Leffe brands are introduced

Packaging development

6.3 CORE BRANDS

Antarctica

Table 8 AmBev: Antarctica Brand Shares in Beer 2000-2004

Table 9 InBev: Antarctica Brand Shares in Beer 2000-2004

Table 10 InBev: Antarctica Regional Shares by Sector 2004

Beck’s

Table 11 Interbrew NV SA: Beck’s Brand Shares in Beer 2000-2004

Table 12 InBev: Beck’s Brand Shares in Beer 2000-2004

Table 13 InBev: Beck’s Regional Shares by Sector 2004

Brahma

Table 14 AmBev: Brahma Brand Shares in Beer 2000-2004

Table 15 InBev: Brahma Brand Shares in Beer 2000-2004

Table 16 InBev: Brahma Regional Shares by Sector 2004

Skol

Table 17 AmBev: Skol Brand Shares in Beer 2000-2004

Table 18 InBev: Skol Brand Shares in Beer 2000-2004

Table 19 InBev: Skol Regional Shares by Sector 2004

Stella Artois

Table 20 Interbrew NV SA: Stella Artois Brand Shares in Beer 2000-2004

Table 21 InBev: Stella Artois Brand Shares in Beer 2000-2004

Table 22 InBev: Stella Artois Regional Shares by Sector 2004

7. INBEV BEER STRATEGIC EVALUATION

7.1 INBEV SECTOR POTENTIAL

Western Europe offers scant potential and many challenges

Premium imported lager holds the key in Latin America

Robust outlook for Eastern European beer; stellar growth expected in Russia

Tough times ahead in North America; much potential in Asia-Pacific

South Africa and Nigeria are key markets in Africa; premium imported lager is the best bet in Australia

Table 23 InBev: World Sales Performance of Key Sectors of Involvement 2005

7.2 SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

7.3 FUTURE PROSPECTS FOR BEER BUSINESS

InBev is in good health and looks well set to lead global beer sales going forward

Ochokavo and Mohan Meakin offer opportunities for further emerging growth

Expansion of Stella Artois to maintain InBev’s upper hand in Latin America

Upper-mainstream launches to protect InBev from the storm brewing in Western Europe

Heineken poses a threat in Russia, whilst SABMiller and FEMSA could cause problems in Brazil

Three-way major merger would put InBev’s pole position under pressure

8. APPENDICES

8.1 APPENDIX 1 – INBEV BRAND PORTFOLIO

Summary 3 InBev: Beer Brands 2004

8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF INBEV

Summary 4 InBev: Subsidiaries 2004

8.3 APPENDIX 3 – WEBSITES OF INBEV

Summary 5 InBev: Websites

8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT

Summary 6 InBev: Historical Development

8.5 APPENDIX 5 – COMPANY LOCATIONS

Summary 7 InBev: Company Locations

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