Insecticides in Brazil
Euromonitor International's Insecticides in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 48 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Electric insecticides; Insecticide baits; Insecticide coils; Other insecticides; Spray/aerosol insecticides
Table of contents
HOUSEHOLD CARE IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care market has slowed down
Bombril invests in product extension, focusing on powder detergents
Domestic companies expand portfolios into household care products
Expansion of supermarkets increases product availability
Household care products expected to continue to grow despite external crises
KEY TRENDS AND DEVELOPMENTS
Multinationals dominate the Brazilian household care market
Bombril returns to family fold with ambitious plans for market expansion
Companies betting on convenient, time-saving and effective products
Companies increase use of celebrities in brand promotion
Threats and opportunities in household care products
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
BOMBRIL SA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bombril SA: Key Facts
Summary 3 Bombril SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Bombril SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Bombril SA: Competitive Position 2007
CERA INGLEZA INDúSTRIA E COMéRCIO LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Cera Ingleza Indústria e Comércio Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Cera Ingleza Indústria e Comércio Ltda: Competitive Position 2007
CERAS JOHNSON LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Ceras Johnson Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 9 Ceras Johnson Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Ceras Johnson Ltda: Competitive Position 2007
COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Summary 12 Colgate-Palmolive Indústria e Comércio Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 13 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 14 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2007
FRIBOI LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Friboi Ltda: Key Facts
Summary 16 Friboi Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 17 Friboi Ltda: Competitive Position 2007
QUíMICA AMPARO LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Química Amparo Ltda: Key Facts
Summary 19 Química Amparo Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 20 Química Amparo Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 21 Química Amparo Ltda: Competitive Position 2007
RECKITT BENCKISER (BRASIL) LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Reckitt Benckiser (Brasil) Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 23 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 24 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2007
SCARLAT INDúSTRIA LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Scarlat Indústria Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 26 Scarlat Indústria Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 27 Scarlat Indústria Ltda: Competitive Position 2007
UNILEVER BRASIL LTDA - HOUSEHOLD CARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Unilever Brasil Ltda: Key Facts
Summary 29 Unilever Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 30 Unilever Brasil Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 31 Unilever Brasil Ltda: Competitive Position 2007
INSECTICIDES IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Insecticides by Subsector: Value 2002-2007
Table 12 Sales of Insecticides by Subsector: % Value Growth 2002-2007
Table 13 Spray Insecticides by Type: % Value Breakdown 2006-2007
Table 14 Insecticides Company Shares 2003-2007
Table 15 Insecticides Brand Shares 2004-2007
Table 16 Forecast Sales of Insecticides by Subsector: Value 2007-2012
Table 17 Forecast Sales of Insecticides by Subsector: % Value Growth 2007-2012