Insecticides in Romania
Euromonitor International's Insecticides in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 27 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Electric insecticides; Insecticide baits; Insecticide coils; Other insecticides; Spray/aerosol insecticides
Table of contents
HOUSEHOLD CARE IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Good growth in 2006 continues the review period trend
Performance driven by the improved purchasing power
Undisputable domination of multinationals in household care
Higher incomes contributed to the strong expansion of large retailers
EU membership is expected to support future growth
KEY TRENDS AND DEVELOPMENTS
Market growth was the result of improving purchasing power
Higher incomes lead to changes in consumption habits
Automatic washing machines sustained overall growth
Significant contribution of large retailers to the market performance
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 8 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - ROMANIA
FARMEC SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Farmec SA: Key Facts
Summary 2 Farmec SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Farmec SA: Competitive Position 2006
INTERSTAR CHIM SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Interstar Chim SA: Key Facts
Summary 5 Interstar Chim SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Interstar Chim SA: Competitive Position 2006
SARANTIS ROMANIA SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Sarantis Romania SA: Key Facts
Summary 8 Sarantis Romania SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Sarantis Romania SA: Competitive Position 2006
UZINELE SODICE GOVORA SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Uzinele Sodice Govora SA: Key Facts
Summary 11 Uzinele Sodice Govora SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Uzinele Sodice Govora SA: Competitive Position 2006
INSECTICIDES IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Insecticides by Subsector: Value 2001-2006
Table 11 Sales of Insecticides by Subsector: % Value Growth 2001-2006
Table 12 Insecticides Company Shares 2002-2006
Table 13 Insecticides Brand Shares 2003-2006
Table 14 Forecast Sales of Insecticides by Subsector: Value 2006-2011
Table 15 Forecast Sales of Insecticides by Subsector: % Value Growth 2006-2011