Inter IKEA Systems BV in Retailing
Euromonitor International's company profile, Inter IKEA Systems BV in Retailing offers detailed strategic analysis of the company's business, examining its performance in the retailing market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Aug 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – INTER IKEA SYSTEMS BV
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 5 Competitive Positioning
IKEA VS. GLOBAL FURNITURE AND FURNISHINGS STORES CHANNEL
Chart 6 Competitive Positioning
COMPETITIVE LANDSCAPE
Chart 7 Competitive Positioning
GEOGRAPHIC OPPORTUNITIES
Chart 8 Geographic Opportunities
PERSISTENT BIAS TO DEVELOPED MARKETS
Chart 9 Geographic Opportunities
POSITIVE OUTLOOK IN FRANCE
Chart 10 Geographic Opportunities
EXPANSION CONTINUES IN EASTERN EUROPE’S MAJOR MARKETS
Chart 11 Geographic Opportunities
AMBITIOUS PLANS FOR NEW EASTERN EUROPEAN MARKETS
Chart 12 Geographic Opportunities
DEVELOPING PRESENCE ACROSS ASIA
Chart 13 Geographic Opportunities
MOVING INTO A NEW PHASE IN CHINA
Chart 14 Geographic Opportunities
EXTENDING RANGE OF EMERGING MARKET FOCUS
Chart 15 Geographic Opportunities
CATEGORY OPPORTUNITIES
Chart 16 Category Opportunities
WELL-PLACED TO OUTPERFORM RIVALS
Chart 17 Category Opportunities
ONLINE OPPORTUNITIES
Chart 18 Category Opportunities
INTERNET BOOSTS CHALLENGE FROM NON-SPECIALISTS
Chart 19 Category Opportunities
BRAND STRATEGY
Chart 20 Brand Strategy
SINGLE BRAND FOCUS ENHANCES STRENGTH IN TROUBLED TIMES
Chart 21 Brand Strategy
CHALLENGE TO MAINTAIN DIFFERENTIATION
Chart 22 Brand Strategy
ETHICAL DEVELOPMENT STRENGTHENS BRAND DISTINCTIVENESS
Chart 23 Brand Strategy
RECOMMENDATIONS
Chart 24 Recommendations
KEY RECOMMENDATIONS
Chart 25 Recommendations