Johnson & Johnson Inc
Euromonitor International's company profile, Johnson & Johnson Inc offers detailed strategic analysis of the company's business, examining its performance in the disposable paper products market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 17 | Publication date: Oct 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE DISPOSABLE PAPER PRODUCTS BUSINESS
Overall market looking favourable
Changing demographic hinders one sector but facilitates another
Growth to ride upon leveraging strong and established brands across markets
Support for disposable paper products portfolio needs to be maintained
Table 1 Johnson & Johnson Inc: Retail Disposable Paper Products World Sector Sales Performance 2006
Table 2 Johnson & Johnson Inc: Retail Disposable Paper Products Regional Sales Performance 2006
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Decentralisation offers management flexibility
Core interest in healthcare market
Extension key to driving future growth
Aggressive marketing strategy
OPERATIONAL AND DISTRIBUTION STRATEGIES
OWNERSHIP EVENTS
Summary 1 Johnson & Johnson Inc: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
DISPOSABLE PAPER PRODUCTS MARKET ASSESSMENT
SANITARY PROTECTION
Competitive landscape
Prospects
WIPES
Competitive landscape
Prospects
COTTON WOOL/BUDS/PADS
Competitive landscape
Prospects
NAPPIES/DIAPERS/PANTS
Competitive landscape
Prospects
Table 3 Johnson & Johnson Inc: World Shares & Rankings in Retail Disposable Paper Products by Sector 2005-2006
Table 4 Johnson & Johnson Inc: World and Regional Shares in Retail Disposable Paper Products by Sector 2006
BRAND ASSESSMENT
BRAND STRATEGY
Global brands supplemented with regional ones
Global brand, customised product
Brand extension through new product development
Aggressive marketing support
CAREFREE
Key brand with the most value sales
High value sales in developed markets but sluggish growth
Dynamic growth in emerging regions
Brand building through line extension
Emerging markets offer best opportunity for growth
JOHNSON’S BABY
Corporate brand with diverse industry engagement
Baby wipes the key focus
Line extension through value-added product innovation
Baby care the main sales driver
Niche positioning offers opportunity for nappies/diaper/pants
O B
Flagship brand in tampons
Growth sluggish in developed market but flourishing in developing ones
Brand extension through product function aspect
Tampons more acceptable to some than others
Table 5 Johnson & Johnson Inc: Carefree World Shares & Rankings in Retail Disposable Paper Products by Sector 2005-2006
Table 6 Johnson & Johnson Inc: Carefree Regional Shares in Retail Disposable Paper Products by Sector 2006
Table 7 Johnson & Johnson Inc: Johnson’s Baby World Shares & Rankings in Retail Disposable Paper Products by Sector 2005-2006
Table 8 Johnson & Johnson Inc: Johnson’s Baby Regional Shares in Retail Disposable Paper Products by Sector 2006
Table 9 Johnson & Johnson Inc: o b World Shares & Rankings in Retail Disposable Paper Products by Sector 2005-2006
Table 10 Johnson & Johnson Inc: o b Regional Shares in Retail Disposable Paper Products by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 11 Johnson & Johnson Inc: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Johnson & Johnson Inc: Historical Development
Summary 3 Johnson & Johnson Inc: Subsidiaries 2006
Summary 4 Johnson & Johnson Inc: Retail Disposable Paper Products Brands 2006
Summary 5 Johnson & Johnson Inc: Company Locations
Summary 6 Johnson & Johnson Inc: Websites