Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Jordan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, soft drinks in Jordan has been performing well due to a substantial rise in tourist numbers, particularly overnight visitors. This surge has positively influenced foodservices sales, as consumers are increasingly dining out and utilising…
In 2023, home care in Jordan has experienced growth in both current value and volume sales, primarily attributed to the surge in on-trade sales rather than retail transactions. Notably, retail home care product prices have witnessed a slight decline,…
Hot drinks in Jordan has been performing well in 2023, attributed to a surge in tourist numbers following the end of the COVID-19 pandemic. This uptake in overnight tourists during 2023, totalling, has notably influenced foodservices and on-trade…
In 2023, tissue and hygiene in Jordan has experienced modest growth, primarily attributed to increased sales of tissues, menstrual care, and AFH tissues. This growth was counterbalanced by declines in categories like wipes and diapers, reflective of…
RTDs maintained total volume growth in 2022, with sales recovering to the pre-pandemic level in this year. Sales are projected to increase further as life in Hong Kong gradually returns to normal. On-trade volume sales increased in 2022, with outlets…
Staple foods in Jordan has been impacted by price inflation in 2023, especially in rice. Jordan imports 90% of its rice from the US which has suffered from a drop in its rice yield, thus putting upward pressure on the price of rice. Foodservice sales…
In 2023, Jordan's beauty and personal care industry has witnessed a decline, attributed to various financial factors. The emergence of a preference for local brands, offering more affordable options compared to international counterparts, contributed…
Although Jordan’s tax burden is relatively low, limited economic freedom hinders private sector progress and state finances are stressed. Economic recovery is continuing and inflation is very low, but the foreign investment climate faces challenges…
In 2023, consumer health products in Jordan are witnessing notable changes driven by a combination of factors. The industry has experienced a decline from its peaks in 2020 and 2021 when Jordanians rushed to purchase OTC products like analgesics and…
In 2023, snacks in Jordan is seeing impressive growth, benefiting from the end of the COVID-19 pandemic and return to normal. The return to schools and universities in particular is having a positive impact as students are the main consumers of…
While the COVID-19 pandemic did not negatively impact tobacco in 2022, tax-paid cigarettes remain under pressure due to rising taxes, falling income levels and the strong presence of illicit trade. Despite more intense efforts to control smuggling,…
Dairy products continues to perform well in 2023 due to the pandemic coming to an end. Likewise, the return of tourists, more women in the workforce, and the expansion of chained supermarkets and hypermarkets will continue to drive growth. However,…
In 2023, cooking ingredients and meals will no longer be impacted by the COVID-19 pandemic, and the on-trade industry is booming once again. Despite high inflation in 2022, prices, particularly edible oils, have dropped, however, the industry…
The number of households is set to increase moderately in Jordan over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 4.2% elevating living costs. The…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
This report assesses the business environment in Jordan, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…
Population expansion in Jordan in 2021-2040 will be driven by natural increase. The country will continue to be extremely diverse as the number of foreign citizens rises rapidly. A growing workforce could create opportunities if training and…