KWV Group
Euromonitor International's company profile, KWV Group offers detailed strategic analysis of the company's business, examining its performance in the wine market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 8 | Tables: 11 | Publication date: Mar 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
Summary 1 KWV Group: Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Domestic growth offset by falling export sales
Profits improve
Acquisition increases long-term debt
Table 1 KWV Group: Financial Summary 2001-2005
2.2 GEOGRAPHIC COVERAGE
Strong rand and intense pricing environment inhibits export growth
Remaining disadvantaged in the international market
Domestic sales benefit from product development
Table 2 KWV Group: Sales by Region 2002-2005
2.3 BUSINESS FOCUS
KWV finalises first black empowerment agreement in wine and spirits
KWV looks to develop domestic wine presence
Spirits key business behind wine
Restructuring bolsters grape juice performance
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 KWV Group: Business Agreements 2005
4. WINE BUSINESS
4.1 WINE BUSINESS DEVELOPMENT
Wine of Origin established in 1972
Comprehensive restructure in 2002
Producing wines for the domestic and export market
A focus on premium wine
4.2 WINE NET SALES & PROFITS
Export sales hit by strong rand and intense competition
5. PERFORMANCE IN WINE
5.1 COMPETITIVE CONTEXT
Distell key rival in South Africa
Kumala key rival in the UK
5.2 COMPANY WORLD MARKET SHARES
5.3 COMPANY SHARES BY REGION AND SECTOR
Falling volumes in Japan
No significant market in Western Europe
Table 3 KWV Group: Regional Shares in Wine by Sector 2004
5.4 MARKETING STRATEGIES
Promoting the South African wine industry as much as itself
Sponsorship
Significant marketing support for Golden Kaan
Awards and accolades
Wine tours
5.5 DISTRIBUTION STRATEGIES
6. WINE BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
Natural wines
KWV
Robert's Rock
Laborie
Cathedral Cellar
Golden Kaan
Fortified wines
Third party brands
6.2 NEW PRODUCT DEVELOPMENT
Golden Kaan
Other recent introductions and brand extensions
Packaging development
6.3 PRIVATE LABEL MANUFACTURE
6.4 CORE BRANDS
KWV
7. WINE STRATEGIC EVALUATION
7.1 KWV GROUP SECTOR POTENTIAL
Domestic market to boost sales of still light grape wine
Other sparkling wine to grow in key markets
Mixed performance anticipated in Western Europe
Table 4 KWV Group: World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR WINE BUSINESS
Difficulties in international market will remain
South African wines still lack the dynamism of other New World producers
Hostile takeover a possibility
8. APPENDICES
8.1 APPENDIX 1: KWV GROUP BRAND PORTFOLIO
Summary 3 KWV Group: Wine Brands 2004
8.2 APPENDIX 2: SUBSIDIARIES AND AFFILIATES OF KWV GROUP
Summary 4 KWV Group: Subsidiaries 2004
8.3 APPENDIX 3: WEBSITES OF KWV GROUP
Summary 5 KWV Group: Websites
8.4 APPENDIX 4: HISTORY AND CORPORATE DEVELOPMENT
Summary 6 KWV Group: Historical Development
8.5 APPENDIX 5: COMPANY LOCATIONS
Summary 7 KWV Group: Company Locations