Kao Corp
Euromonitor International's company profile, Kao Corp offers detailed strategic analysis of the company's business, examining its performance in the disposable paper products market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 17 | Publication date: Feb 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS IN DISPOSABLE PAPER PRODUCTS
CORE BUSINESSES
Opportunities in sanitary protection in international markets
Increased consumer demands for convenience to drive growth in wipes
GROWTH OPPORTUNITIES
Favourable demographics boost prospects in incontinence products
Additional opportunities for existing product portfolio
LIMITED POTENTIAL
Falling birth rates challenge nappy/diaper business in key markets
Table 1 Kao Corp: Disposable Paper Products World Sector Sales Performance 2006
Table 2 Kao Corp: Disposable Paper Products Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Strong focus on research and development
Geographical expansion increasingly important for growth
Improved supply chain management
OWNERSHIP EVENTS
Table 3 Kao Corp: World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 4 Kao Corp: World and Regional Shares in Disposable Paper Products by Sector 2006
COMPANY STRUCTURE
KAO CORP
Summary 1 Kao Corp: Disposable Paper Products Key Facts
Supply chain management founded on the hansha system
New manufacturing plant meets demand overseas
Research and development facility in China shows commitment to Chinese market
BRAND ASSESSMENT
BRAND STRATEGY
Streamline portfolio builds up strong brands
Weaker marketing support for disposable paper products
LAURIER
MERRIES
RELIEF
Table 5 Kao Corp: Laurier World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 6 Kao Corp: Laurier Regional Shares in Disposable Paper Products by Sector 2006
Table 7 Kao Corp: Merries World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 8 Kao Corp: Merries Regional Shares in Disposable Paper Products by Sector 2006
Table 9 Kao Corp: Relief World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 10 Kao Corp: Relief Regional Shares in Disposable Paper Products by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 11 Kao Corp: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 Kao Corp: Historical Development
Summary 3 Kao Corp: Subsidiaries 2006
Summary 4 Kao Corp: Disposable Paper Products Brands 2006
Summary 5 Kao Corp: Company Locations
Summary 6 Kao Corp: Websites