Kellogg Co
Euromonitor International's company profile, Kellogg Co offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 1 | Publication date: Jan 2009
Table of contents
KELLOGG CO
STRATEGIC EVALUATION
Chart 1 Key Company Facts
Chart 2 SWOT: Kellogg Co
Chart 3 Key Strategic Objectives
Chart 4 Key Strategic Challenges
COMPETITIVE POSITIONING
Chart 5 Kellogg’s Food Operations vs. Global Packaged Food Market
Chart 6 Nestlé Still Leads a Fragmented Packaged Food Market
Chart 7 Strategies in Challenging Market Conditions
GEOGRAPHIC OPPORTUNITIES
Chart 8 Heavy Reliance on Mature Markets
Chart 9 Kellogg’s North America Focused Operations
Chart 10 Kellogg’s Opportunities in Asia-Pacific
Chart 11 Widening the Asian Breakfast Cereals Market is Needed
Chart 12 Competitors in Breakfast Cereals in Asia-Pacific
Chart 13 Kellogg Needs to Strengthen its Presence in Eastern Europe
Chart 14 Expansion via Acquisition in Eastern Europe
Chart 15 Kellogg is the Leader in Latin America
MARKET ASSESSMENT – PACKAGED FOOD
Chart 16 Kellogg is Number One in its Class
BREAKFAST CEREALS CATEGORY OPPORTUNITIES
Chart 17 Key Trends in Breakfast Cereals Leading to 2013
Chart 18 Kellogg Dominates Most Breakfast Cereals Categories
Chart 19 Competitive Landscape in the Global Breakfast Cereals Market
Chart 20 Flakes is a Key Pillar in Kellogg’s Cereals Activities
Chart 21 Muesli & Hot Cereals Driven by the Natural Foods Trend
Chart 22 Corporate Social Responsibility Issues
SNACK BARS CATEGORY OPPORTUNITIES
Chart 23 Good Growth Potential in Snack Bars for Kellogg
Chart 24 Breakfast Bars Benefit from Convenience and Health Trends
Chart 25 Kellogg Needs Further Expansion in Granola/Muesli Bars
FROZEN FOOD CATEGORY OPPORTUNITIES
Chart 26 Geographical Expansion of Frozen Food Lines is Needed
BISCUITS CATEGORY OPPORTUNITIES
Chart 27 Kellogg’s Limited Potential in the Global Biscuits Market
BRAND STRATEGY
Chart 28 Wellness & Convenience Led Brand Development
Chart 29 Keebler, Kellogg’s Leading Biscuits Brand
Chart 30 The Iconic Kellogg’s Brands Dominate the Cereals Market
Chart 31 Kellogg’s Nutri-Grain, the Leading Global Breakfast Bar
Chart 32 Kellogg’s Eggo, World’s Number One Frozen Bakery Label
RECOMMENDATIONS
Chart 33 Balanced Market Coverage, Innovation & Differentiation