Kendall-Jackson Wine Estates
Euromonitor International's company profile, Kendall-Jackson Wine Estates offers detailed strategic analysis of the company's business, examining its performance in the wine market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 8 | Tables: 14 | Publication date: Apr 2006
Table of contents
1. INTRODUCTION
1.1 KEY FACTS
Summary 1 Kendall-Jackson Wine Estates: Key Facts
2. CORPORATE OVERVIEW
2.1 FINANCIAL PERFORMANCE
Table 1 Kendall-Jackson Wine Estates: Financial Summary 2004
2.2 GEOGRAPHIC COVERAGE
Table 2 Kendall-Jackson Wine Estates: European Subsidiary 2002-2004
2.3 BUSINESS FOCUS
Mixed fortunes for Kendall-Jackson’s 10-year expansion programme
3. STRATEGIC OVERVIEW
3.1 OPERATIONAL STRATEGIES
Internal operations
External operations
Summary 2 Kendall-Jackson Wine Estates: Business Agreements 2005
4. WINE BUSINESS OF KENDALL-JACKSON WINE ESTATES
4.1 WINE BUSINESS DEVELOPMENT
Family-owned business
1990s see the start of geographical expansion
Repositioning and development
4.2 WINE NET SALES
Table 3 Kendall-Jackson Wine Estates: Wine Sales 2004
5. KENDALL-JACKSON WINE ESTATES PERFORMANCE IN WINE
5.1 COMPETITIVE CONTEXT
Battling larger rivals in the UK
5.2 COMPANY WORLD MARKET SHARES
Table 4 Kendall-Jackson Wine Estates: World Shares & Rankings in Wine by Sector 2003-2004
5.3 COMPANY SHARES BY REGION AND SECTOR
Kendall-Jackson brand returns to growth
European subsidiary does not yet hold significant share
Table 5 Kendall-Jackson Wine Estates: Regional Shares in Wine by Sector 2004
5.4 MARKETING STRATEGIES
Focus on premium values
New team created to boost marketing
Kendall-Jackson merchandise also boosts brand power
Supporting its UK operations
5.5 DISTRIBUTION STRATEGIES
Exploiting the Internet
6. KENDALL-JACKSON WINE ESTATES WINE BRAND ASSESSMENT
6.1 BRAND PORTFOLIO
Premium wines
Wines produced abroad
On-trade brands
Kendall-Jackson
6.2 NEW PRODUCT DEVELOPMENT
Targeting new markets
Vintner’s Reserve Chardonnay repositioned
Packaging development
6.3 CORE BRANDS
Kendall-Jackson
Table 6 Kendall-Jackson Wine Estates: Kendall-Jackson World Shares & Rankings in Wine by Sector 2003-2004
Table 7 Kendall-Jackson Wine Estates: Kendall-Jackson Regional Shares in Wine by Sector 2004
7. KENDALL-JACKSON WINE ESTATES WINE STRATEGIC EVALUATION
7.1 KENDALL-JACKSON WINE ESTATES SECTOR POTENTIAL
Table 8 Kendall-Jackson Wine Estates: World Sales Performance of Key Sectors of Involvement 2004
7.2 SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
7.3 FUTURE PROSPECTS FOR WINE BUSINESS
Acquisition unlikely as product innovation continues
Takeover possible
8. APPENDICES
8.1 APPENDIX 1 – KENDALL-JACKSON WINE ESTATES BRAND PORTFOLIO
Summary 3 Kendall-Jackson Wine Estates: Wine Brands 2004
8.2 APPENDIX 2 – SUBSIDIARIES AND AFFILIATES OF KENDALL-JACKSON WINE ESTATES
Summary 4 Kendall-Jackson Wine Estates: Subsidiaries 2004
8.3 APPENDIX 3 – WEBSITES OF KENDALL-JACKSON WINE ESTATES
Summary 5 Kendall-Jackson Wine Estates: Websites
8.4 APPENDIX 4 – HISTORY AND CORPORATE DEVELOPMENT
Summary 6 Kendall-Jackson Wine Estates: Historical Development