Kimberly-Clark Corp
Euromonitor International's company profile, Kimberly-Clark Corp offers detailed strategic analysis of the company's business, examining its performance in the disposable paper products market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Get immediate access to strategic market analysis when you buy reports online
Chapters: 5 | Tables: 21 | Publication date: Jan 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
Table 1 Kimberly-Clark Corp: Disposable Paper Products World Sector Sales Performance 2006
Table 2 Kimberly-Clark Corp: Disposable Paper Products Regional Sales Performance 2006
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Reducing over-reliance on developed markets
Cost-cutting to improve operating profit
Product innovation needed to retain margins
OPERATIONAL AND DISTRIBUTION STRATEGIES
Investments to boost future growth
Supply chain programmes lead to savings
OWNERSHIP EVENTS
Summary 1 Kimberly-Clark Corp: Key Facts
PERFORMANCE AND PROSPECTS
SNAP SHOTS
CORE BUSINESSES
Children's nappies/diapers a key focus
World leader in toilet paper
Competitive landscape
Prospects
Table 3 Kimberly-Clark Corp: World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 4 Kimberly-Clark Corp: World and Regional Shares in Disposable Paper Products by Sector 2006
BRAND ASSESSMENT
BRAND STRATEGY
Mega brand with global coverage
Extension and diversification capitalise on brand equity
Fragmented regional brands in support of global names
DEPEND
Major incontinence brand with global presence
Losing share to light incontinence products in North America
Strong standing in Latin America
Overshadowed by Tena in Western Europe
Tough local competitors in Asia-Pacific
Changing demographics favour Depend's growth
HUGGIES
Most valuable brand in portfolio
Brand extension and diversification the key strategy for brand development
Strong performance underpinned by new product developments
Growth prospects strong in emerging markets
KLEENEX
Most diversified major brand
Product innovation for premiumisation
Strong worldwide presence allows growth in all areas
KOTEX
Main sanitary protection brand
Strong sales gains in emerging markets ...
... while suffering in developed markets
Young consumers drive value sales in mature markets
Volume growth drives value in emerging markets
SCOTT
Key brand in toilet paper
Booming performance in Latin America
Toilet paper to grow in Asia-Pacific
Intense competition in kitchen towels
More premium varieties of kitchen towels needed
Table 5 Kimberly-Clark Corp: Depend World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 6 Kimberly-Clark Corp: Depend Regional Shares in Disposable Paper Products by Sector 2006
Table 7 Kimberly-Clark Corp: Huggies World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 8 Kimberly-Clark Corp: Huggies Regional Shares in Disposable Paper Products by Sector 2006
Table 9 Kimberly-Clark Corp: Kleenex World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 10 Kimberly-Clark Corp: Kleenex Regional Shares in Disposable Paper Products by Sector 2006
Table 11 Kimberly-Clark Corp: Kotex World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 12 Kimberly-Clark Corp: Kotex Regional Shares in Disposable Paper Products by Sector 2006
Table 13 Kimberly-Clark Corp: Scott World Shares & Rankings in Disposable Paper Products by Sector 2005-2006
Table 14 Kimberly-Clark Corp: Scott Regional Shares in Disposable Paper Products by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 15 Kimberly-Clark Corp: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Kimberly-Clark Corp: Historical Development
Summary 3 Kimberly-Clark Corp: Subsidiaries 2006
Summary 4 Kimberly-Clark Corp: Disposable Paper Products Brands 2006
Summary 5 Kimberly-Clark Corp: Company Locations
Summary 6 Kimberly-Clark Corp: Websites