Kirin Brewery Co Ltd
Euromonitor International's company profile, Kirin Brewery Co Ltd offers detailed strategic analysis of the company's business, examining its performance in the soft drinks market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 20 | Publication date: May 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
GROWTH STRATEGIES AND FUTURE PROSPECTS
CORE BUSINESSES
Establishing a new competitive position
Developing RTD tea at home and abroad
GROWTH OPPORTUNITIES
Exploiting rise in consumer health-consciousness
Benefiting from collaboration with San Miguel
Targeting emerging Asian markets
LIMITED POTENTIAL
Tough conditions in Japan
Intense competition in new markets
Table 1 Kirin Brewery Co Ltd: Soft Drinks World Sector Sales Performance by Volume 2007
Table 2 Kirin Brewery Co Ltd: Soft Drinks World Sector Sales Performance by Value 2007
Table 3 Kirin Brewery Co Ltd: Soft Drinks Regional Sales Performance by Volume 2007
Table 4 Kirin Brewery Co Ltd: Soft Drinks Regional Sales Performance by Value 2007
Table 5 Kirin Brewery Co Ltd: World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 6 Kirin Brewery Co Ltd: World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 7 Kirin Brewery Co Ltd: World and Regional Shares in Soft Drinks by Sector by Volume 2007
Table 8 Kirin Brewery Co Ltd: World and Regional Shares in Soft Drinks by Sector by Value 2007
CORPORATE OVERVIEW
KIRIN BREWERY CO LTD
Summary 1 Kirin Brewery Co Ltd: Soft Drinks Key Facts by Volume
Summary 2 Kirin Brewery Co Ltd: Soft Drinks Key Facts by Value
PRODUCTION AND DISTRIBUTION
Developing synergies
Adapting to shifting demand
Expanding in Asia-Pacific
US operation
BRAND ASSESSMENT
KIRIN
Table 9 Kirin Brewery Co Ltd: Kirin World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 10 Kirin Brewery Co Ltd: Kirin World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 11 Kirin Brewery Co Ltd: Kirin Regional Shares in Soft Drinks by Sector by Volume 2007
Table 12 Kirin Brewery Co Ltd: Kirin Regional Shares in Soft Drinks by Sector by Value 2007
APPENDICES
FINANCIAL SUMMARY
Table 13 Kirin Brewery Co Ltd: Financial Summary 2006-2007
COMPANY BACKGROUND
Summary 3 Kirin Brewery Co Ltd: Historical Development
Summary 4 Kirin Brewery Co Ltd: Subsidiaries 2007
Summary 5 Kirin Brewery Co Ltd: Soft Drinks Brands 2007
Summary 6 Kirin Brewery Co Ltd: Company Locations
Summary 7 Kirin Brewery Co Ltd: Websites