Kitchen Towels in Brazil
Euromonitor International's Kitchen Towels in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 55 | Publication date: Aug 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
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Table of contents
DISPOSABLE PAPER PRODUCTS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Private label increases its distribution presence
Low inflation and good economic prospects keep unit prices stable
Standard toilet paper shows consumers will choose quality over price
Great opportunity in mixed packs for sanitary protection and nappies/diapers
The Brazilian currency encourages imports in nappies/diapers
KEY TRENDS AND DEVELOPMENTS
The 65-year-old-and-over population continues to grow
Female per capita disposable income increases by 7.3% in a 6-year period
10% increase in disposable income leads to higher consumer confidence
Single-parent households account for 20% of total households
Negative growth in the infant population
Private label
MARKET INDICATORS
Table 1 Birth Rates 2001-2006
Table 2 Infant Population 2001-206
Table 3 Female Population by Age 2001-2006
Table 4 Total Population by Age 2001-2006
Table 5 Households 2001-2006
Table 6 Forecast Infant Population 2006-2011
Table 7 Forecast Female Population by Age 2006-2011
Table 8 Forecast Total Population by Age 2006-2011
Table 9 Forecast Households 2006-2011
MARKET DATA
Table 10 Retail Sales of Disposable Paper Products by Sector: Value 2001-2006
Table 11 Retail Sales of Disposable Paper Products by Sector: % Value Growth 2001-2006
Table 12 Retail Sales of Disposable Paper Products by Distribution Format: % Analysis 2001/2006
Table 13 Retail Sales of Disposable Paper Products by Sector and Distribution Format: % Analysis 2006
Table 14 Penetration of Private Label by Sector 2002-2006
Table 15 Forecast Retail Sales of Disposable Paper Products by Sector: Value 2006-2011
Table 16 Forecast Retail Sales of Disposable Paper Products by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - BRAZIL
ALOéS & ALOéS INDúSTRIA E COMéRCIO LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Aloés & Aloés Indústria e Comércio Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Aloés & Aloés Indústria e Comércio Ltda: Competitive Position 2006
JOHNSON & JOHNSON INDúSTRIA E COMéRCIO LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Johnson & Johnson Indústria e Comércio Ltda: Key Facts
Summary 4 Johnson & Johnson Indústria e Comércio Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Johnson & Johnson Indústria e Comércio Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Johnson & Johnson Indústria e Comércio Ltda: Competitive Position 2006
KIMBERLY-CLARK BRASIL INDúSTRIA E COMéRCIO DE PRODUTOS DE HIGIENE LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Key Facts
Summary 8 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 10 Kimberly-Clark Brasil Indústria e Comércio de Produtos de Higiene Ltda: Competitive Position 2006
MABESA DO BRASIL SA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Mabesa do Brasil SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 12 Mabesa do Brasil SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Mabesa do Brasil SA: Competitive Position 2006
MANIKRAFT GUAIANAZES INDúSTRIA DE CELULOSE E PAPEL - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Manikraft Guaianazes Indústria de Celulose e Papel: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Manikraft Guaianazes Indústria de Celulose e Papel: Competitive Position 2006
MELHORAMENTOS PAPéIS LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Melhoramentos Papéis Ltda: Key Facts
Summary 17 Melhoramentos Papéis Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Melhoramentos Papéis Ltda: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Melhoramentos Papéis Ltda: Competitive Position 2006
MILI SA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Mili SA: Key Facts
Summary 21 Mili SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Mili SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 23 Mili SA: Competitive Position 2006
POM POM PRODUTOS HIGIêNICOS LTDA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Pom Pom Produtos Higiênicos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 Pom Pom Produtos Higiênicos Ltda: Competitive Position 2006
PROCTER & GAMBLE DO BRASIL SA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Procter & Gamble do Brasil SA: Key Facts
Summary 27 Procter & Gamble do Brasil SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Procter & Gamble do Brasil SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 29 Procter & Gamble: Competitive Position 2006
SANTHER - FáBRICA DE PAPEL SANTA TEREZINHA SA - DISPOSABLE PAPER PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Santher - Fábrica de Papel Santa Terezinha SA: Key Facts
Summary 31 Santher - Fábrica de Papel Santa Terezinha SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 32 Santher - Fábrica de Papel Santa Terezinha SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 33 Santher - Fábrica de Papel Santa Terezinha SA: Competitive Position 2006
KITCHEN TOWELS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Kitchen Towels: Value 2001-2006
Table 18 Retail Sales of Kitchen Towels: % Value Growth 2001-2006
Table 19 Kitchen Towels Retail Company Shares 2002-2006
Table 20 Kitchen Towels Retail Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Kitchen Towels: Value 2006-2011
Table 22 Forecast Retail Sales of Kitchen Towels: % Value Growth 2006-2011