Koç Holding AS

Euromonitor International's company profile, Koç Holding AS offers detailed strategic analysis of the company's business, examining its performance in the domestic electrical appliances market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2006-2007

PROSPECTS FOR KOÇ HOLDING AS IN DOMESTIC ELECTRICAL APPLIANCES MARKET

CORE BUSINESS

Strong domestic sales

GROWTH OPPORTUNITIES

Eastern Europe

LIMITED POTENTIAL

Table 1 Koç Holding AS: Domestic Electrical Appliances World Sector Sales Performance by Volume 2006

Table 2 Koç Holding AS: Domestic Electrical Appliances Regional Sales Performance by Volume 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Market growth

Strategic Plan

Innovative products

Cooperation with Vodafone

Restructuring continues

OWNERSHIP EVENTS

Divestments

Acquisitions

Table 3 Koç Holding AS: World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006

Table 4 Koç Holding AS: World and Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

COMPANY STRUCTURE

Summary 1 Koç Holding AS: Key Facts

PRODUCTION AND DISTRIBUTION

Russian factory starts production in June 2006

Beko-branded products in China

BRAND ASSESSMENT

BRAND STRATEGY

ARçELIK

BEKO

BLOMBERG

Table 5 Koç Holding AS: Arçelik World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006

Table 6 Koç Holding AS: Arçelik Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

Table 7 Koç Holding AS: Beko World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006

Table 8 Koç Holding AS: Beko Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

Table 9 Koç Holding AS: Blomberg Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

APPENDICES

FINANCIAL SUMMARY

Table 10 Koç Holding AS: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 2 Koç Holding AS: Historical Development

Summary 3 Koç Holding AS: Subsidiaries 2006

Summary 4 Koç Holding AS: Domestic Electrical Appliances Brands 2006

Summary 5 Koç Holding AS: Company Locations

Summary 6 Koç Holding AS: Websites