Koninklijke Philips Electronics NV

Euromonitor International's company profile, Koninklijke Philips Electronics NV offers detailed strategic analysis of the company's business, examining its performance in the domestic electrical appliances market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

PROSPECTS FOR KONINKLIJKE PHILIPS ELECTRONICS NV IN DOMESTIC ELECTRICAL APPLIANCES MARKET

CORE BUSINESSES

Western Europe leads sales

Asia-Pacific

Market leader in shavers

GROWTH OPPORTUNITIES

Latin America

LIMITED POTENTIAL

North America

Table 1 Koninklijke Philips Electronics NV: Domestic Electrical Appliances World Sector Sales Performance by Volume 2006

Table 2 Koninklijke Philips Electronics NV: Domestic Electrical Appliances Regional Sales Performance by Volume 2006

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

“Vision 2010” Strategy

Restructuring

Research and Development

Continue to grow healthcare as part of the portfolio

Accelerate the move to become a simpler, market-oriented organisation

OWNERSHIP EVENTS

Divestments

Acquisitions

Table 3 Koninklijke Philips Electronics NV: World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006

Table 4 Koninklijke Philips Electronics NV: World and Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

COMPANY STRUCTURE

Business Sectors

Summary 1 Koninklijke Philips Electronics NV: Key Facts

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

NORELCO

PHILIPS

Body shavers lead the market for Philips

PHILIPS SONICARE

WALITA

Table 5 Koninklijke Philips Electronics NV: Norelco World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006

Table 6 Koninklijke Philips Electronics NV: Norelco Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

Table 7 Koninklijke Philips Electronics NV: Philips World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006

Table 8 Koninklijke Philips Electronics NV: Philips Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

Table 9 Koninklijke Philips Electronics NV: Philips Sonicare World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006

Table 10 Koninklijke Philips Electronics NV: Philips Sonicare Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

Table 11 Koninklijke Philips Electronics NV: Walita World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006

Table 12 Koninklijke Philips Electronics NV: Walita Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006

APPENDICES

FINANCIAL SUMMARY

Table 13 Koninklijke Philips Electronics NV: Financial Summary 2002-2006

COMPANY BACKGROUND

Summary 2 Koninklijke Philips Electronics NV: Historical Development

Summary 3 Koninklijke Philips Electronics NV: Subsidiaries 2006

Summary 4 Koninklijke Philips Electronics NV: Domestic Electrical Appliances Brands 2006

Summary 5 Koninklijke Philips Electronics NV: Company Locations

Summary 6 Koninklijke Philips Electronics NV: Websites