Kraft Foods Inc
Euromonitor International's company profile, Kraft Foods Inc offers detailed strategic analysis of the company's business, examining its performance in the hot drinks market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 5 | Tables: 19 | Publication date: Dec 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
GROWTH STRATEGY AND PROSPECTS FOR KRAFT FOODS INC IN HOT DRINKS
CORE BUSINESSES
GROWTH OPPORTUNITIES
Developments in emerging markets
Price pressure prompts value-added initiatives
Convenience factor
Leveraging Starbucks alliance beyond developed markets
LIMITED POTENTIAL
Non-core coffee brands
Minor presences in tea and other hot drinks
Table 1 Kraft Foods Inc: Hot Drinks World Sector Sales Performance by Value 2006
Table 2 Kraft Foods Inc: Hot Drinks Regional Sales Performance by Value 2006
Table 3 Kraft Foods Inc: World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 4 Kraft Foods Inc: World & Regional Shares in Hot Drinks by Sector 2006
CORPORATE OVERVIEW
KRAFT FOODS INC
Summary 1 Kraft Foods Inc: Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
CARTE NOIRE
JACOBS
MAXIM
MAXWELL HOUSE
Table 5 Kraft Foods Inc: Carte Noire World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 6 Kraft Foods Inc: Carte Noire Regional Shares in Hot Drinks by Sector 2006
Table 7 Kraft Foods Inc: Jacobs World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 8 Kraft Foods Inc: Jacobs Regional Shares in Hot Drinks by Sector 2006
Table 9 Kraft Foods Inc: Maxim World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 10 Kraft Foods Inc: Maxim Regional Shares in Hot Drinks by Sector 2006
Table 11 Kraft Foods Inc: Maxwell House World Shares & Rankings in Hot Drinks by Sector 2005-2006
Table 12 Kraft Foods Inc: Maxwell House Regional Shares in Hot Drinks by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 13 Kraft Foods Inc: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Kraft Foods Inc: Historical Development
Summary 3 Kraft Foods Inc: Subsidiaries 2006
Summary 4 Kraft Foods Inc: Hot Drinks Brands 2006
Summary 5 Kraft Foods Inc: Company Locations
Summary 6 Kraft Foods Inc: Websites