Kraft Foods Inc
Euromonitor International's company profile, Kraft Foods Inc offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 17 | Publication date: Jan 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS IN PACKAGED FOOD
CORE BUSINESSES
Cheese – not putting a smile on Kraft Foods's face
Biscuits – big investments in 2007
Chocolate confectionery – sweet prospects in Russia
Meal solutions – difficult times ahead
GROWTH OPPORTUNITIES
Prepared salads
Looking for entry point to India
LIMITED POTENTIAL
Increased pressure from investors to start shedding under-performing businesses
Table 1 Kraft Foods Inc: Packaged Food World Sector Sales Performance 2007
Table 2 Kraft Foods Inc: Packaged Food Regional Sales Performance 2007
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Utilising breadth of portfolio through cross-sector synergies
Boosting marketing spend
Exploit sales capabilities
OWNERSHIP EVENTS
United Biscuits's Iberian operations
Danone's biscuit unit
Table 3 Kraft Foods Inc: World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 4 Kraft Foods Inc: World and Regional Shares in Packaged Food by Sector 2006
COMPANY STRUCTURE
KRAFT FOODS INC
Summary 1 Kraft Foods Inc: Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
Improving innovation and speed-to-market
MILKA
OSCAR MAYER
PHILADELPHIA
Table 5 Kraft Foods Inc: Milka World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 6 Kraft Foods Inc: Milka Regional Shares in Packaged Food by Sector 2006
Table 7 Kraft Foods Inc: Oscar Mayer World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 8 Kraft Foods Inc: Oscar Mayer Regional Shares in Packaged Food by Sector 2006
Table 9 Kraft Foods Inc: Philadelphia World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 10 Kraft Foods Inc: Philadelphia Regional Shares in Packaged Food by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 11 Kraft Foods Inc: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Kraft Foods Inc: Historical Development
Summary 3 Kraft Foods Inc: Subsidiaries 2006
Summary 4 Kraft Foods Inc: Packaged Food Brands 2006
Summary 5 Kraft Foods Inc: Company Locations
Summary 6 Kraft Foods Inc: Websites