Kroger Co in Retailing
Euromonitor International's company profile, Kroger Co in Retailing offers detailed strategic analysis of the company's business, examining its performance in the retailing market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Publication date: Jun 2009
Table of contents
STRATEGIC EVALUATION
Chart 1 Strategic Evaluation
KEY COMPANY FACTS
Chart 2 Strategic Evaluation
SWOT – KROGER CO, THE
Chart 3 Strategic Evaluation
KEY STRATEGIC OBJECTIVES AND CHALLENGES
Chart 4 Strategic Evaluation
COMPETITIVE POSITIONING
Chart 5 Competitive Positioning
PERFORMANCE VS. GLOBAL RETAILING MARKET
Chart 6 Competitive Positioning
COMPETITIVE LANDSCAPE
Chart 7 Competitive Positioning
GOING HEAD-TO-HEAD IN NORTH AMERICA
Chart 8 Competitive Positioning
MARKET ASSESSMENT
Chart 9 Market Assessment
GLOBAL MARKET CONDITIONS INCREASE PRESSURE ON KROGER
Chart 10 Market Assessment
PREVAILING CONDITIONS REQUIRE SHIFT IN CHANNEL STRATEGY
Chart 11 Market Assessment
INTERNATIONAL OPPORTUNITIES? THE CASE FOR CANADA AND MEXICO
Chart 12 Market Assessment
MEXICO OFFERS LONG-TERM GROWTH POTENTIAL
Chart 13 Market Assessment
CATEGORY OPPORTUNITIES
Chart 14 Category Opportunities
GREATER FOCUS ON PRICE & PRIVATE LABEL IN SUPERMARKETS
Chart 15 Category Opportunities
RIVALS DEVELOP SMALLER SUPERMARKET FORMATS
Chart 16 Category Opportunities
WAL-MART TIGHTENS GRIP ON HYPERMARKETS
Chart 17 Category Opportunities
BUILDING THE NON-FOOD OFFER AND SERVICES
Chart 18 Category Opportunities
POTENTIAL FOR ONLINE EXPANSION
Chart 19 Category Opportunities
BRAND STRATEGY
Chart 20 Brand Strategy
A DIVERSE BRAND PORTFOLIO
Chart 21 Brand Strategy
CORE BRAND FOCUSED ON A STRUGGLING CHANNEL
Chart 22 Brand Strategy
FRED MEYER UNDER GROWING PRESSURE
Chart 23 Brand Strategy
A CENTRAL ROLE FOR PRIVATE LABEL
Chart 24 Brand Strategy
PRIVATE LABEL – THE WAY FORWARD
Chart 25 Brand Strategy
RECOMMENDATIONS
Chart 26 Recommendations
KEY RECOMMENDATIONS
Chart 27 Recommendations