LG Group
Euromonitor International's company profile, LG Group offers detailed strategic analysis of the company's business, examining its performance in the domestic electrical appliances market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 15 | Publication date: Feb 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR LG GROUP IN DOMESTIC ELECTRICAL APPLIANCES MARKET
CORE BUSINESSES
Strong presence in Asia
Home Laundry Appliances
GROWTH OPPORTUNITIES
LIMITED POTENTIAL
Europe
Table 1 LG Group: Domestic Electrical Appliances World Sector Sales Performance by Volume 2006
Table 2 LG Group: Domestic Electrical Appliances Regional Sales Performance by Volume 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Design focus
Major research and developments achievements in 2006
Objectives for 2007
OWNERSHIP EVENTS
Table 3 LG Group: World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 4 LG Group: World and Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
COMPANY STRUCTURE
Digital Appliance
Digital Display
Digital Media
Mobile Communications
Summary 1 LG Group: Key Facts
PRODUCTION AND DISTRIBUTION
LG Electronics targets European market by building a stronghold in Poland
LG Electronics completes construction of Russian plant
Production is focused across the globe
BRAND ASSESSMENT
BRAND STRATEGY
GOLDSTAR
LG
Table 5 LG Group: Goldstar World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 6 LG Group: Goldstar Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
Table 7 LG Group: LG World Shares & Rankings in Domestic Electrical Appliances by Sector by Volume 2005-2006
Table 8 LG Group: LG Regional Shares in Domestic Electrical Appliances by Sector by Volume 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 LG Group: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 LG Group: Historical Development
Summary 3 LG Group: Subsidiaries 2006
Summary 4 LG Group: Domestic Electrical Appliances Brands 2006
Summary 5 LG Group: Company Locations
Summary 6 LG Group: Websites