LVMH Moët Hennessy Louis Vuitton
Euromonitor International's company profile, LVMH Moët Hennessy Louis Vuitton offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 15 | Publication date: May 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR LVMH MOËT HENNESSY LOUIS VUITTON IN SPIRITS
CORE BUSINESSES
Well-placed to enjoy dynamic growth opportunities in cognac
Strong growth prospects for Glenmorangie single malt Scotch whisky in developing regions
GROWTH OPPORTUNITIES
Entering one of the most dynamic sectors in the world
Strengthening its presence in lucrative luxury vodka
Table 1 LVMH Moët Hennessy Louis Vuitton: Spirits World Sector Sales Performance 2006
Table 2 LVMH Moët Hennessy Louis Vuitton: Spirits Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Develop and maintain a diversified portfolio of prestige brands – leader in prestige
Strengthening the premium positioning
Strong distribution
Table 3 LVMH Moët Hennessy Louis Vuitton: World Shares & Rankings in Spirits by Sector 2005-2006
Table 4 LVMH Moët Hennessy Louis Vuitton: World and Regional Shares in Spirits by Sector 2006
COMPANY STRUCTURE
LVMH MOëT HENNESSY LOUIS VUITTON
PRODUCTION AND DISTRIBUTION
Cognac
Vodka
Whisky – single malt
Distribution
OWNERSHIP EVENTS
Summary 1 LVMH Moët Hennessy Louis Vuitton: Spirits Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Making product more premium
Adapting products to current trends
Greater emphasis on marketing
GLENMORANGIE
HENNESSY
Table 5 LVMH Moët Hennessy Louis Vuitton: Glenmorangie World Shares & Rankings in Spirits by Sector 2005-2006
Table 6 LVMH Moët Hennessy Louis Vuitton: Glenmorangie Regional Shares in Spirits by Sector 2006
Table 7 LVMH Moët Hennessy Louis Vuitton: Hennessy World Shares & Rankings in Spirits by Sector 2005-2006
Table 8 LVMH Moët Hennessy Louis Vuitton: Hennessy Regional Shares in Spirits by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 LVMH Moët Hennessy Louis Vuitton: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 LVMH Moët Hennessy Louis Vuitton: Historical Development
Summary 3 LVMH Moët Hennessy Louis Vuitton: Subsidiaries 2006
Summary 4 LVMH Moët Hennessy Louis Vuitton: Spirits Brands 2006
Summary 5 LVMH Moët Hennessy Louis Vuitton: Company Locations
Summary 6 LVMH Moët Hennessy Louis Vuitton: Websites