Lactalis, Groupe
Euromonitor International's company profile, Lactalis, Groupe offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 15 | Publication date: Oct 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
PROSPECTS IN PACKAGED FOOD
CORE BUSINESS
Dairy products – particularly cheese – form core of Lactalis's sales
Lactalis rising within global dairy products market
Lactalis capable of bucking slow growth trend in cheese
GROWTH OPPORTUNITIES
Lactalis poised to take advantage of emerging market growth
Using "in trend" products to boost margins
Faster growing categories – growing profile in yoghurt
LIMITED POTENTIAL
Baby food activities worth continuing?
Minority activities reduce focus
Challenging West European market conditions for cheese
Other functional yoghurt and soy drinks not an obvious area for Lactalis
Table 1 Lactalis, Groupe: World Sector Sales Performance 2006
Table 2 Lactalis, Groupe: Packaged Food Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Acquisition spree set to continue
Balance between high-potential and high-turnover businesses essential
Raw material costs cause headaches across the packaged food industry
Organic growth through higher-margin products
OWNERSHIP EVENTS
Lactalis turns big spender as it looks to combat core market malaise
Eastern European spending spree
Lactalis picks up domestic rivals Celia and Pochat but misses out on Toury
Spanish and Italian cheese maker buyouts broaden Lactalis's reach
Denmark's Delimo is snapped up from Arla
US portfolio strengthened with Italian-style cheeses
Lactalis teams up with Nestlé in major joint venture
Table 3 Lactalis, Groupe: World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 4 Lactalis, Groupe: World and Regional Shares in Packaged Food by Sector 2006
COMPANY STRUCTURE
GROUPE LACTALIS
Summary 1 Lactalis, Groupe: Key Facts
PRODUCTION AND DISTRIBUTION
Nestlé deal heads up limited external agreements portfolio
Retail channel main focus for Lactalis
BRAND ASSESSMENT
BRAND STRATEGY
Lactalis dairy-focused portfolio targeted at gourmet marketplace
Président heads up portfolio; Sorrento and Lactel other major brands
PRéSIDENT
Flagship Président brand is top five global brand in cheese and butter
Growing trend for gourmet foods drives robust growth for upmarket Président
Lactalis targets packaging and product innovation for Président
Poor domestic outlook points to emerging world development for Président
SORRENTO
North American Sorrento is Lactalis's number two cheese brand
Sorrento benefits from rising demand for gourmet foods and convenience-led innovation
Speciality cheese and snack cheese hold strong potential for Sorrento
Table 5 Lactalis, Groupe: Président Brand Shares in Packaged Food by Sector 2005-2006
Table 6 Lactalis, Groupe: Président Regional Shares in Packaged Food by Sector 2006
Table 7 Lactalis, Groupe: Sorrento Brand Shares in Packaged Food by Sector 2005-2006
Table 8 Lactalis, Groupe: Sorrento Regional Shares in Packaged Food by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Lactalis, Groupe: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Lactalis, Groupe: Historical Development
Summary 3 Lactalis, Groupe: Subsidiaries 2006
Summary 4 Lactalis, Groupe: Packaged Food Brands 2006
Summary 5 Lactalis, Groupe: Company Locations
Summary 6 Lactalis, Groupe: Websites