Laundry Care in Argentina
Euromonitor International's Laundry Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 37 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Obsession with cleanliness drives growth
Consumers increasingly interested in value-added features
Increased consolidation due to innovation from multinationals
Supermarkets and independent food stores dominate distribution channels
Buoyant economy to boost sales growth
KEY TRENDS AND DEVELOPMENTS
Image awareness triggers the emergence of scented household care products
Government is determined to control the inflation rate
Growth of chained hypermarkets could hurt the profitability of multinationals
Hectic lifestyles boost sales of timesaving products
Single-person households boost sales
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - ARGENTINA
ARQUIM SA - HOUSEHOLD CARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Arquim SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Arquim SA: Competitive Position 2006
INDUSTRIAS IBERIA SAIC - HOUSEHOLD CARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Industrias Iberia SAIC: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Industrias Iberia SAIC: Competitive Position 2006
LABORATORIOS PROPHOS SA - HOUSEHOLD CARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Laboratorios Prophos SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Laboratorios Prophos SA: Competitive Position 2006
VALUE BRAND CO SA, THE - HOUSEHOLD CARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 The Value Brand Co SA: Key Facts
Summary 8 The Value Brand Co SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 The Value Brand Co SA: Competitive Position 2006
VILLARD & LOUIS SAIYC - HOUSEHOLD CARE - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Villard & Louis SAIyC: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Villard & Louis SAIyC: Competitive Position 2006
LAUNDRY CARE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2001-2006
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2001-2006
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2001-2006
Table 14 Sales of Laundry Detergents by Type: Value 2001-2006
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2001-2006
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006
Table 17 Sales of Laundry Aids by Type: Value 2001-2006
Table 18 Sales of Laundry Aids by Type: % Value Growth 2001-2006
Table 19 Laundry Care Company Shares 2002-2006
Table 20 Laundry Care Brand Shares 2003-2006
Table 21 Laundry Detergents Company Shares 2002-2006
Table 22 Laundry Detergents Brand Shares 2003-2006
Table 23 Laundry Aids Company Shares 2002-2006
Table 24 Laundry Aids Brand Shares 2003-2006
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2006-2011
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011