Laundry Care in Austria
Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 41 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN AUSTRIA : MARKET INSIGHT
Positive development of household care in Austria in 2006
Convenience, design and targeting of consumers is key
Multinationals and private label dominate
Chemists/drugstores increases share
The future looks bright
KEY TRENDS AND DEVELOPMENTS
Eco-friendly and “healthy” products on the run
Convenience the key to real time-saving
Multifunctional vs specialists – the agony of choice
Sophistication in household care products, as scent and design sell
Packaging and specific targeting of consumers count
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - AUSTRIA
CLARO PRODUCTS GMBH - HOUSEHOLD CARE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Claro Products GmbH: Key Facts
Summary 2 Claro Products GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Claro Products GmbH: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 4 Claro Products GmbH: Competitive Position 2006
COLLONIL SALZENBRODT & CO KG - HOUSEHOLD CARE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Collonil Salzenbrodt & Co KG: Key Facts
Summary 6 Collonil Salzenbrodt & Co KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Collonil Salzenbrodt & Co KG: Competitive Position 2006
ERDAL GMBH - HOUSEHOLD CARE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Erdal GmbH: Key Facts
Summary 9 Erdal GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Erdal GmbH: Competitive Position 2006
REWE AUSTRIA AG - HOUSEHOLD CARE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Rewe Austria AG: Key Facts
Summary 12 Rewe Austria AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Rewe Austria AG: Competitive Position 2006
SCHLECKER AG, A - HOUSEHOLD CARE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 A Schlecker AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 A Schlecker AG: Competitive Position 2006
LAUNDRY CARE IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2001-2006
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2001-2006
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2001-2006
Table 14 Sales of Laundry Detergents by Type: Value 2001-2006
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2001-2006
Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006
Table 17 Sales of Laundry Aids by Type: Value 2001-2006
Table 18 Sales of Laundry Aids by Type: % Value Growth 2001-2006
Table 19 Laundry Care Company Shares 2002-2006
Table 20 Laundry Care Brand Shares 2003-2006
Table 21 Laundry Detergents Company Shares 2002-2006
Table 22 Laundry Detergents Brand Shares 2003-2006
Table 23 Laundry Aids Company Shares 2002-2006
Table 24 Laundry Aids Brand Shares 2003-2006
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2006-2011
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011