Laundry Care in Austria
Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 45 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Development of the household care market in 2008
Global warming – environmental awareness as a modern trend
Private label growing, but multinationals guide the market
Strong distribution in supermarkets/hypermarkets
Misty forecasts under the influence of recession
KEY TRENDS AND DEVELOPMENTS
Environmental responsibility triggers changes in household care
Multi-purpose invasion – time and money saving
Competitive environment and private label
Impact of new technology
Packaging trends – new design demands
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
CLARO PRODUCTS GMBH - HOUSEHOLD CARE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Claro Products GmbH: Key Facts
Summary 3 Claro Products GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Claro Products GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Claro Products GmbH: Competitive Position 2008
COLLONIL SALZENBRODT & CO KG - HOUSEHOLD CARE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Collonil Salzenbrodt & Co KG: Key Facts
Summary 7 Collonil Salzenbrodt & Co KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Collonil Salzenbrodt & Co KG: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Collonil Salzenbrodt & Co KG: Competitive Position 2008
ERDAL GMBH - HOUSEHOLD CARE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Erdal GmbH: Key Facts
Summary 11 Erdal GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Erdal GmbH: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Erdal GmbH: Competitive Position 2008
JOH ALEX NIERNSEE KG - HOUSEHOLD CARE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Joh Alex Niernsee KG: Key Facts
Summary 15 Joh Alex Niernsee KG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Joh Alex Niernsee KG: Competitive Position 2008
REWE AUSTRIA AG - HOUSEHOLD CARE - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Rewe Austria AG: Key Facts
Summary 18 Rewe Austria AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Rewe Austria AG: Competitive Position 2008
LAUNDRY CARE IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 11 Household Penetration of Washing Machines 2003-2008
SECTOR DATA
Table 12 Sales of Laundry Care by Subsector: Value 2003-2008
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
Table 14 Sales of Laundry Detergents by Type: Value 2003-2008
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
Table 16 Sales of Laundry Aids by Type: Value 2003-2008
Table 17 Sales of Laundry Aids by Type: % Value Growth 2003-2008
Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
Table 19 Laundry Care Company Shares 2004-2008
Table 20 Laundry Care Brand Shares 2005-2008
Table 21 Laundry Detergents Company Shares 2004-2008
Table 22 Laundry Detergents Brand Shares 2005-2008
Table 23 Laundry Aids Company Shares 2004-2008
Table 24 Laundry Aids Brand Shares 2005-2008
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013