Laundry Care in Chile

Euromonitor International's Laundry Care in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents

Table of contents

HOUSEHOLD CARE IN CHILE : MARKET INSIGHT

EXECUTIVE SUMMARY

Household care sales pick up in 2006

Air care gives a dynamic performance

Prices of most products increase

Unilever maintains its lead

Maturity hinders future growth

KEY TRENDS AND DEVELOPMENTS

Increase in working women has consumers looking for convenience

Multinationals likely to continue to increase share

With brand loyalty on the decline, manufacturers step up promotional activities

Following its decline, private label may enjoy a resurgence

MARKET INDICATORS

Table 1 Households 2001-2006

MARKET DATA

Table 2 Sales of Household Care by Sector: Value 2001-2006

Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006

Table 4 Household Care Company Shares 2002-2006

Table 5 Household Care Brand Shares 2003-2006

Table 6 Penetration of Private Label by Sector 2002-2006

Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006

Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006

Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011

Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011

DEFINITIONS

LOCAL COMPANY PROFILES - CHILE

CíA MANUFACTURERA DE ACONCAGUA - HOUSEHOLD CARE - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 1 Cía Manufacturera de Aconcagua: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 2 Cía Manufacturera de Aconcagua: Competitive Position 2006

DIFEM PHARMA SA - HOUSEHOLD CARE - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Difem Pharma SA: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Difem Pharma SA: Competitive Position 2006

FH ENGEL SA - HOUSEHOLD CARE - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 5 FH Engel SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

LABORATORIO BALLERINA LTDA - HOUSEHOLD CARE - CHILE

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Laboratorio Ballerina Ltda: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Laboratorio Ballerina Ltda: Competitive Position 2006

LAUNDRY CARE IN CHILE

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 11 Household Penetration of Washing Machines 2001-2006

SECTOR DATA

Table 12 Sales of Laundry Care by Subsector: Value 2001-2006

Table 13 Sales of Laundry Care by Subsector: % Value Growth 2001-2006

Table 14 Sales of Laundry Detergents by Type: Value 2001-2006

Table 15 Sales of Laundry Detergents by Type: % Value Growth 2001-2006

Table 16 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2006

Table 17 Sales of Laundry Aids by Type: Value 2001-2006

Table 18 Sales of Laundry Aids by Type: % Value Growth 2001-2006

Table 19 Laundry Care Company Shares 2002-2006

Table 20 Laundry Care Brand Shares 2003-2006

Table 21 Laundry Detergents Company Shares 2002-2006

Table 22 Laundry Detergents Brand Shares 2003-2006

Table 23 Laundry Aids Company Shares 2002-2006

Table 24 Laundry Aids Brand Shares 2003-2006

Table 25 Forecast Sales of Laundry Care by Subsector: Value 2006-2011

Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2006-2011

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