Laundry Care in China
Euromonitor International's Laundry Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 51 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carpet cleaners; Fabric softeners; Laundry aids; Laundry detergents
Table of contents
HOUSEHOLD CARE IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increasing production costs puts pressure on prices
Environmentally-friendly products are becoming more popular
Growing consumer sophistication drives demand for single-function products
Players are relying more on chained retailers
Healthy growth is expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
A growing number of smaller households require new products
Rural market is on the rise
Price war upgrades to channel competition
Increasing demand for big pack sizes and low-end products
High entry barriers for small players
TERRITORY KEY TRENDS AND DEVELOPMENTS
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Sales of Household Care by Region: Value 2002-2007
Table 5 Sales of Household Care by Region: % Value Growth 2002-2007
Table 6 Household Care Company Shares 2003-2007
Table 7 Household Care Brand Shares 2004-2007
Table 8 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 11 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Household Care by Region: Value 2007-2012
Table 13 Forecast Sales of Household Care by Region: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
GUANGZHOU BLUE MOON CO LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Guangzhou Blue Moon Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Guangzhou Blue Moon Co Ltd: Competitive Position 2007
GUANGZHOU LIBY ENTERPRISE GROUP CO LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Guangzhou Liby Enterprise Group Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2007
GUANGZHOU LONKEY INDUSTRY CO LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Guangzhou Lonkey Industry Co Ltd: Key Facts
Summary 7 Guangzhou Lonkey Industry Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Guangzhou Lonkey Industry Co Ltd: Competitive Position 2007
NICE GROUP - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Nice Group: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Nice Group: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Nice Group: Competitive Position 2007
SHANGHAI JOHNSON LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Shanghai Johnson Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Shanghai Johnson Ltd: Competitive Position 2007
SHANGHAI WHITECAT CO LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Shanghai WhiteCat Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Shanghai Whitecat Co Ltd: Competitive Position 2007
SHANXI NAFINE CHEMICALS GROUP LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Shanxi Nafine Chemicals Group Ltd: Key Facts
Summary 17 Shanxi Nafine Chemicals Group Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Shanxi Nafine Chemicals Group Ltd: Competitive Position 2007
UNILEVER CHINA LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Unilever China Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 Unilever China Ltd: Competitive Position 2007
XI'AN KAIMI CO LTD - HOUSEHOLD CARE - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Xi’an Kaimi Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Xi’an Kaimi Co Ltd: Competitive Position 2007
LAUNDRY CARE IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Household Penetration of Washing Machines 2002-2007
SECTOR DATA
Table 15 Sales of Laundry Care by Subsector: Value 2002-2007
Table 16 Sales of Laundry Care by Subsector: % Value Growth 2002-2007
Table 17 Sales of Laundry Detergents by Type: Value 2002-2007
Table 18 Sales of Laundry Detergents by Type: % Value Growth 2002-2007
Table 19 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2007
Table 20 Sales of Laundry Aids by Type: Value 2002-2007
Table 21 Sales of Laundry Aids by Type: % Value Growth 2002-2007
Table 22 Laundry Care Company Shares 2003-2007
Table 23 Laundry Care Brand Shares 2004-2007
Table 24 Laundry Detergents Company Shares 2003-2007
Table 25 Laundry Detergents Brand Shares 2004-2007
Table 26 Laundry Aids Company Shares 2003-2007
Table 27 Laundry Aids Brand Shares 2004-2007
Table 28 Forecast Sales of Laundry Care by Subsector: Value 2007-2012
Table 29 Forecast Sales of Laundry Care by Subsector: % Value Growth 2007-2012